O2litmus is changing to BlueVia, the new developer offering from Telefonica. This presentation will bring you up to speed with these developments, from what BlueVia can offer you, when it will be available for you to use and most importantly an opportunity for you to ask any questions you may have.

1. Elayne Checketts December 2010 The Reinvention of O2 Litmus

2. Agenda

3. The new Telefonica Developer Offering Based on research, insight, developer input and feedback Telefonica has built a new developer offering that will start to address developer needs. BlueVia is the new global developer platform from O2 that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles:

4. Telco Reinvented BlueVia exposes previously hidden Telco capabilities in a simple, but powerful way.

5. How do developers make money? BlueVia offers ground breaking, zero risk, business models for developers: 70 % 10 % 50 % €€€ Mix & match models to create multiple revenue streams

7. The launch Other details Including date etc.

8. Why Closed Beta? Other details Including date etc.

9. What about O2 Litmus? Other details Including date etc.

10. Illustrative Timescales Other details Including date etc.

11. How do I get involved now?

12. Q&A Other details Including date etc.