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Dance USA - Conversations & LIstening


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Dance USA - Conversations & LIstening

  1. 1. Wednesday August 26, 2009 Rebecca Krause-Hardie AudienceWorks
  2. 2. Joining Social Media Conversations (Turning the Megaphone Around) <ul><li>We begin by listening (divide up the turf) </li></ul><ul><li>We think about how we can bring value, based on what we learn is needed </li></ul><ul><li>We learn web etiquette - by listening to each network’s unique culture & voice </li></ul><ul><li>We responsively cultivate relationships </li></ul><ul><li>We learn together & share what we hear </li></ul><ul><li>Then we jump back in together </li></ul>
  3. 3. Where & how we look is important <ul><li>Culture & Dance specific social sites </li></ul><ul><li>Google searches </li></ul><ul><li>Facebook </li></ul><ul><li> </li></ul><ul><li>Subscribe to blogs </li></ul><ul><li>Subscribe to ‘alerts’ </li></ul><ul><li>Subscribe to ‘feeds’ of keywords </li></ul><ul><li> For example... </li></ul>
  4. 4. Culture Sites: Yelp
  5. 5. Culture Sites: Upcoming
  6. 6. Culture Sites: Eventful
  7. 7. Social Media Dance sites
  8. 8. Social Networking Dance sites
  9. 9. Social Networking Dance sites
  10. 10. Facebook
  11. 11. On Facebook, when I do a search, I can see which of my friends are connected
  12. 12. Listening Tactics – Step by Step <ul><li>Set up accounts </li></ul><ul><li>Set up & test keywords </li></ul><ul><li>Subscribe to feeds </li></ul><ul><li>Refine your searches </li></ul><ul><li>Share what you learn </li></ul><ul><li>Apply & jump back in </li></ul>
  13. 13. These Listening Tools will do much of the work for you <ul><li>Setting up ‘feeds ’ with Google Reader </li></ul><ul><li>Google alerts </li></ul><ul><li> </li></ul><ul><li>Twitter search </li></ul><ul><li>Technorati search </li></ul>
  14. 14. Google - Aggregator Central
  15. 15. Google Reader - Your Dashboard
  16. 16. Google Reader
  17. 17. Subscribing to blogs
  18. 18. Adding a Blog ‘feed’ to Google Reader
  19. 19. Google Reader - Setting up Alerts
  20. 20.
  21. 21.
  22. 22. Google Alert Feeds
  23. 23. Google Alerts Feed for DanceUSA
  24. 24. Test with Google Search
  25. 25. Google Dance Blog Search
  26. 26. Google Reader - Searching for blog feeds
  27. 27. Scanning Google Search Results
  28. 28. Google Reader - Searching for feeds
  29. 29. Google Groups
  30. 30. Google Groups Search
  31. 31. Google Groups City Center: Fall for Dance
  32. 32. Subscribe to Group Feeds
  33. 33. Using Google PageRank : Do you know who is linking to you?
  34. 34. Technorati - Blog Search & Ranking <ul><li>Use the subscribe button to add to your reader </li></ul><ul><li>Note the authority ranking </li></ul>
  35. 35. Subscribing to Technorati Search Feed
  36. 36. Search
  37. 37. How many others value this link
  38. 38. Find out who else is tracking Dance tags
  39. 39. Use Search - to help you identify keywords (tags)
  40. 40. Twitter Search
  41. 41. Or use Tweetdeck
  42. 42. Links to contemporary society
  43. 43. Links to contemporary society
  44. 44. A few things I found: Davey Dance
  45. 45. A few things I found: Anaheim Ballet
  46. 46. Building Social Media Capacity <ul><li>Share your learning </li></ul><ul><li>Experiment - big time! </li></ul><ul><li>Begin with small bites </li></ul><ul><li>Failing is okay (very forgiving) </li></ul><ul><li>Network with colleagues </li></ul><ul><li>Partnerships are powerful </li></ul><ul><li>Train social media champions </li></ul><ul><li>Use webinars to build community </li></ul><ul><li>Be real, authentic & transparent </li></ul>
  47. 47. Discovering & Sharing your Payload <ul><li>Use Google Reader as your Dashboard </li></ul><ul><ul><li>Share things of note (Shift S) </li></ul></ul><ul><ul><li>Email to core team (click on E on keyboard) </li></ul></ul><ul><ul><li>Sort your feeds into folders </li></ul></ul><ul><ul><li>Fine Tune your searches - iteratively </li></ul></ul>
  48. 48. Fail early and often! (Remember Yoda, “No Try … Just Do”)
  49. 49. Put your learning to work - together <ul><li>What are you learning? </li></ul><ul><ul><li>What is the business value to you & to them? </li></ul></ul><ul><ul><li>Who needs to hear this? </li></ul></ul><ul><ul><li>How will you respond? </li></ul></ul><ul><ul><li>Listening is for the entire organization, everyone owns & has a piece of it </li></ul></ul>
  50. 50. And remember… <ul><li>It’s all about investing in relationships! </li></ul>
  51. 51. <ul><li>Reviewing: Social Media Short Form </li></ul><ul><li>Build shared agreement on outcomes </li></ul><ul><li>Define specific mission driven goals </li></ul><ul><li>Turn your goals into SMART objectives </li></ul><ul><li>Then Turn the Megaphone Around </li></ul><ul><li>Listen a lot - and share your learning </li></ul><ul><li>Join the conversation with sensitivity </li></ul><ul><li>passion, authenticity and transparency </li></ul><ul><li>Learn how you can add value, every day </li></ul><ul><li>Reflect, share, adapt, and jump back in! </li></ul><ul><li>Just Do It! Wash Rinse and Repeat </li></ul><ul><li>We’ll flesh this out together this afternoon </li></ul>