Are your customers your fans? Are they recommending you to their friends? Or are your relationships with them just scratching the surface? Find out the 9 characteristics that make up all relationships (and catch a glimpse of the super-secret way you can measure their potential to turn into customers and advocates) and why it's so important for organizations today to focus on building them. Based on the upcoming book "Recommend This! Delivering Digital Experiences that People Want to Share" (Wiley, 2014) by Jason Thibeault and Kirby Wadsworth.