Devin Thorpe's Presentation at SECFC13

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With an audience including many nonprofits in Utah, I shared training tips for Love UT Give UT, the annual giving day in Utah, and other crowdfunding tips

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Devin Thorpe's Presentation at SECFC13

  1. 1. Make Love UT Give UT Huge For Your Organization Devin D. Thorpe
  2. 2. Love UT Give UT • $800,000 in one day • Almost 500 Utah Nonprofits • 40% of donors were new • Give MN raised over $16 million • How did it work for you? • Double your results in 2014!
  3. 3. What is crowdfunding? • Love UT Give UT • Raising money from friends, family and your extended network through third-party online platforms – Donations – Rewards or “Pretailing” – Investments
  4. 4. 6 Keys to Success • The “Face” of your campaign • Urgency • Politics: Unifying v. Dividing • Geography: Local is better • Community • Project or event
  5. 5. SMAC! Monkeys: $35,000
  6. 6. LiveMoreAwesome: $95,000
  7. 7. Sam’s Birthmark: $31,000
  8. 8. Habitat for Humanity: Over $1M
  9. 9. So, Who is “the crowd”? • Family • Friends • Customers • Neighbors • Your on-line community • Everyone wants you to succeed
  10. 10. 4 Stage Attack • Reconnaissance • Preparation • Ground Assault • Air Attack
  11. 11. Crowdfunding Timeline (Weeks) 1 2 3 4 5 6 7 8 9 10 11 12 Campaign Live On Site 1 Day to 60 Days Reconnaissance Preparation Ground Assault Air Attack
  12. 12. Reconnaissance • Assess your idea • Survey your team • Count your friends • Review platforms and choose one • Identify Media
  13. 13. Preparation • Build a team • Train your team • Organize lists • Design your rewards • Draft email messages, tweets and posts • Produce a video • Write a press release
  14. 14. Ground War Before the campaign starts: • Call out the big guns: meet face to face with people who can give big money • Sharp shooting: get on the phone with people who will give good donations • Machine Guns: Send personal, individual emails to the people you know will support you simply because you ask. • Start before you start! Get commitments for 50% of your goal before you launch!
  15. 15. Air War After the campaign begins: • Social Media – Daily posts on Facebook, Twitter, LinkedIn, Google+ – Post everywhere you have an audience • Traditional Media – Contact every blogger you know – Send a press release to your local paper, TV and Radio
  16. 16. Air Attack Before the campaign begins: • Traditional Media – Contact every blogger you know – Send a press release to your local paper, TV and Radio After the campaign begins: • Social Media – Daily posts on Facebook, Twitter, LinkedIn, Google+ – Post everywhere you have an audience
  17. 17. Crowdfunding for Social Good Get both ebooks free when you subscribe by email to my blog at YourMarkOnTheWorld.com
  18. 18. Q&A
  19. 19. Make a Stand: $400,000

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