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PODCASTING
    1
TOPICS
    The World of On Demand
         History Lesson
     Non-Streamed WebCast
        Content Theory
The World of Internet Broadcasting
     How to Start Producing
        Open Discussion




                2
THE WORLD OF
 ON DEMAND
Internet Broadcasting and How it is
        changing the world




                               3
TV is Dead, Long Live TV




           4
ON DEMAND TODAY
 AppleTV                     HULU




              Boxee

Roku Netflix               Google TV




                      5
PODCASTING IN HISTORY
• Personal   On Demand BroadCAST

• Came  from the term iPod but managed
 to avoid some legal ramifications

• Started
       around 1998 but made popular
 somewhere around 2004

• Adam  Curry is credited to come up with
 the idea of automated delivery

• Appleaccepted Podcasting somewhere
 around 2005
                              6
ENTER SOCIAL MEDIA
• Instant    Feedback

• Ability To Track Viewership

• Shared

• Virility

• Creates     Conversations

• Discoverability

• Develops     Influences and Connections (Tribe
 Building)
                                    7
NON STREAMED
  WEBCAST
 How is Podcasts Consumed




            8
Media                                    How it is distributed
• Media    Players                       • Websites

• Mobile    Devices                      • YouTube

• Websites: Usually     with Flash       • Vimeo
 Players
                                         • iTunes
• Downloads
                                         • Podcast   Catchers
• File   Distribution
                                         •A  whole lot more media
                                          sites


                                     9
CONTENT THEORY
      Timeless and Timely Content
(How to define everything on the Internet)




                   10
TIMELY CONTENT
        Content that are time sensitive
Content that is relevant to a specific point in time
                    Examples:
                     Weather
              Stock Exchange Value
              Earth Quake Warning

                        11
TIMELESS CONTENT
Content that is relevant for long duration of time
                    Examples:
                     Recipes
             Engineering Concepts
                  Programming


                        12
THE WORLD OF INTERNET
    BROADCASTING
      Real World Examples




              13
REVISION 3




    14
REVISION 3 - HAK5




        15
REVISION 3 - FILM RIOT




          16
REVISION 3 - SCAM SCHOOL




           17
THIS WEEK IN TECH




        18
BFM 89.9 - MALAYSIA




         19
THE IT CHANNEL




      20
JUICY'N'DELICIOUS TV




         21
IMPROV EVERYWHERE




        22
ROCKETBOOM




    23
RAZORTV




   24
THIS WEEK IN ASIA




        25
START PRODUCING




       26
HOW TO START
• Inputs: A   Microphone or Video Recorder

• Recorder: Usually
                  a Computer or A Video
 Recorder or an iPhone

• Editor: On
           the Mac - Garage Band or iMovie. On
 the PC - Windows Movie Maker or Audacity

• Distribution
             Channel - Audio: Libsyn/PodBean.
 Video: YouTube/Vimeo

• iTunes Account

• WebSite     - Posterous/Wordpress

• Conversation    Channel - Social Networks

• Other   Methods: Cinch for Audio Podcast
                                              27
THE IMPORTANT BITS

• Understand   Content Distribution on the Internet

• Understand   Consumption Behaviour on the Internet

• Understanding Types   of Content

• Understand What    is Podcasting and Types of Podcast

• How   to distribute podcasts

• When   to use podcasts
                                 28
OPEN DISCUSSION
  Or Question and Answers




            29
MICHAEL FOONG
skype: mikefoong                               Podcasts:

Y!: mikefoong                                  theITChannel: http://bit.ly/92rkSU

                                               This Week in Asia: http://thisweekinasia.net/
MSN: mikefoong@hotmail.com

ICQ: 2594322
                                               Web TV: JuicyNDelicious
GTalk: mikefoong@gmail.com
                                               http://juicyndelicious.wordpress.com
Facebook: http://facebook.com/mikefoong
                                               http://youtube.com/user/juicyndelicioustv
Twitter: www.twitter.com/mikefoong
                                               Twitter: @juicyndelicious
Tech Blog: http://matechulous.com
                                               Facebook: http://facebook.com/
Blog: http://mikefoong.com                     juicyndelicioustv
                                          30

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The World of On Demand Podcasting

  • 2. TOPICS The World of On Demand History Lesson Non-Streamed WebCast Content Theory The World of Internet Broadcasting How to Start Producing Open Discussion 2
  • 3. THE WORLD OF ON DEMAND Internet Broadcasting and How it is changing the world 3
  • 4. TV is Dead, Long Live TV 4
  • 5. ON DEMAND TODAY AppleTV HULU Boxee Roku Netflix Google TV 5
  • 6. PODCASTING IN HISTORY • Personal On Demand BroadCAST • Came from the term iPod but managed to avoid some legal ramifications • Started around 1998 but made popular somewhere around 2004 • Adam Curry is credited to come up with the idea of automated delivery • Appleaccepted Podcasting somewhere around 2005 6
  • 7. ENTER SOCIAL MEDIA • Instant Feedback • Ability To Track Viewership • Shared • Virility • Creates Conversations • Discoverability • Develops Influences and Connections (Tribe Building) 7
  • 8. NON STREAMED WEBCAST How is Podcasts Consumed 8
  • 9. Media How it is distributed • Media Players • Websites • Mobile Devices • YouTube • Websites: Usually with Flash • Vimeo Players • iTunes • Downloads • Podcast Catchers • File Distribution •A whole lot more media sites 9
  • 10. CONTENT THEORY Timeless and Timely Content (How to define everything on the Internet) 10
  • 11. TIMELY CONTENT Content that are time sensitive Content that is relevant to a specific point in time Examples: Weather Stock Exchange Value Earth Quake Warning 11
  • 12. TIMELESS CONTENT Content that is relevant for long duration of time Examples: Recipes Engineering Concepts Programming 12
  • 13. THE WORLD OF INTERNET BROADCASTING Real World Examples 13
  • 15. REVISION 3 - HAK5 15
  • 16. REVISION 3 - FILM RIOT 16
  • 17. REVISION 3 - SCAM SCHOOL 17
  • 18. THIS WEEK IN TECH 18
  • 19. BFM 89.9 - MALAYSIA 19
  • 24. RAZORTV 24
  • 25. THIS WEEK IN ASIA 25
  • 27. HOW TO START • Inputs: A Microphone or Video Recorder • Recorder: Usually a Computer or A Video Recorder or an iPhone • Editor: On the Mac - Garage Band or iMovie. On the PC - Windows Movie Maker or Audacity • Distribution Channel - Audio: Libsyn/PodBean. Video: YouTube/Vimeo • iTunes Account • WebSite - Posterous/Wordpress • Conversation Channel - Social Networks • Other Methods: Cinch for Audio Podcast 27
  • 28. THE IMPORTANT BITS • Understand Content Distribution on the Internet • Understand Consumption Behaviour on the Internet • Understanding Types of Content • Understand What is Podcasting and Types of Podcast • How to distribute podcasts • When to use podcasts 28
  • 29. OPEN DISCUSSION Or Question and Answers 29
  • 30. MICHAEL FOONG skype: mikefoong Podcasts: Y!: mikefoong theITChannel: http://bit.ly/92rkSU This Week in Asia: http://thisweekinasia.net/ MSN: mikefoong@hotmail.com ICQ: 2594322 Web TV: JuicyNDelicious GTalk: mikefoong@gmail.com http://juicyndelicious.wordpress.com Facebook: http://facebook.com/mikefoong http://youtube.com/user/juicyndelicioustv Twitter: www.twitter.com/mikefoong Twitter: @juicyndelicious Tech Blog: http://matechulous.com Facebook: http://facebook.com/ Blog: http://mikefoong.com juicyndelicioustv 30