Immediate newborn care focuses on establishing breathing and maintaining temperature. This includes suctioning the airways, stimulating crying, and keeping the infant warm. Proper newborn care in the nursery includes identification, bathing, umbilical cord care, measurements, eye prophylaxis, vitamin K administration, breastfeeding, immunizations, and monitoring urine and bowel movements. Encouraging parental bonding through visits and physical contact can help parents form strong emotional relationships with their newborns.