The document presents insights on digital customer experience in tourism, emphasizing the importance of collaboration among departments and how technology can facilitate this. It includes statements from notable industry figures, highlighting the efficiency and creativity gained through unified processes. The content is confidential and intended for internal use by Oracle and its affiliates.

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Nuevas oportunidades de negocio en
turismo
El cliente digital
Arturo Luna & Ignacio Ayerbe
Services & OMC Sales Lead
Oracle Customer Experience
Febrero, 2015
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Agenda
Oracle CX
La nueva comunicación digital
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2
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Agenda
Oracle CX
La nueva comunicación digital
1
2
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“Las grandes campañas son el resultado
de una gran colaboración entre
departamentos, y la tecnología debe
apoyar esa colaboración. Agrupando
procesos individuales a una plataforma
común, hemos ganado eficiencia y nos
ha permitido conseguir mayores niveles
de creatividad en la organización”.
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– Mary Beth Parks, SVP Global Marketing Hilton Worldwide

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33% 20%
40% 1000%

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Oracle CX

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Agenda
Oracle CX
La nueva comunicación digital
1
2
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