19. 19nextrise.co/tech4good @nextriseco
• Apply best practices for Social Media concepts to nonprofits.
• Understand strategies for using Facebook, Instagram, and Twitter for nonprofits.
• Create strategies to increase your email marketing lists with people who will actively support your mission.
• Effectively recruit and retain volunteers.
• Approach requests for donations and engage corporate donors.
• Find tools and utilize platforms in ways that work for you and your organizational budget.
Social Media Marketing for Nonprofits
21. ABOUT JENNIFER NOVAK
About Jennifer Novak:
Jennifer is a self-described digital media & technology geek with
experience in several industries including nonprofits and social
services organizations. Jennifer founded Next Rise Marketing to
combine her career experience, education, and personal interests.
She currently does digital marketing including social media,
AdWords, e-mail marketing and building WordPress websites. A
self-described social-media geek, Jennifer has presented on digital
marketing topics to groups including Tampa Bay WordPress, Tampa
Bay Social Enterprise Alliance, and Southeastern Social Enterprise
Alliance Summit.
Jennifer earned a Bachelor of Science degree in Psychology from
Barton College in North Carolina, a Web Design Certificate from the
University of Central Florida, and is pursuing an MBA from Webster
University. In her free time, she enjoys photography, videography,
moderating tweet chats, keeping us with other #NASAsocial alumni,
and some other fairly nerdy things.
21
nextrise.co
twitter.com/jnovakfl
linkedin.com/in/jennifermnovak
42. 42nextrise.co/tech4good @nextriseco
Instagram
• What types of stories?
• Create a relevant hashtag
• User Generated Content
• Find relevant hashtags. Use up to 30 per post.
• Avoid generic hashtags
• Tag your photos
• Leave REAL comments on photos
• Find people with a heart for your mission!
• Find resources
nextrise.co/tech4good 42 @nextriseco
44. 44nextrise.co/tech4good @nextriseco
Facebook
• What types of stories?
• Upload video
• Live Video
• Use hashtags OCCASIONALLY!
• FB Messenger
• Reach is important
• Pay-to-play doesn’t have to be expensive.
nextrise.co/tech4good 44 @nextriseco
52. 52nextrise.co/tech4good @nextriseco
• Apply best practices for Social Media concepts to nonprofits.
• Understand strategies for using Facebook, Instagram, and Twitter for nonprofits.
• Create strategies to increase your email marketing lists with people who will actively support your mission.
• Effectively recruit and retain volunteers.
• Approach requests for donations and engage corporate donors.
• Find tools and utilize platforms in ways that work for you and your organizational budget.
Recap - Social Media Marketing for Nonprofits