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NPR’s API:  Create Once Publish Everywhere ,[object Object],[object Object],[object Object],[object Object]
“ From NPR News in Washington..”  –Jack Speer et al
“ From NPR News in Washington..”  –Jack Speer et al X 35M / Week X 784
NPR Digital Media
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But First, Some Definitions
 ,[object Object],[object Object],[object Object],[object Object],[object Object]
So Why Should  YOU  Care about Flexible Content? Three Reasons

1) It’s Worked Well For Us
 NPR News  iPhone app NPR News  Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008 NPR Music Remix NPR Blogs Made API Friendly Facebook Integration Player 2.0 Homepage  Improvements Story Page Improvements
#2) Getting Found is Getting Harder.. 0 - 50 > 1,000,000,000 > 800,000
#3) 
and Everybody Else Is Doing It. 
  and Thousands More
Our Principles
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good Tools Good People 
 Flexible Content
[object Object],[object Object]
 
[object Object],[object Object]
 
[object Object],[object Object]
 
[object Object],[object Object]
NPR’s Target Audiences for the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Expectations: Improve development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API
The Life of a (FLEXIBLE) Story at NPR 1 2 3 4 CMS API Presentation Layers
1: NPR CMS
2: NPR API
3: API    Presentation Layers (or other Apps)
4: Examples of Presentation Layers
iPhone App Android App Mobile Site
NPR.org Audio Player
Google Chrome Extension
The Life of a (FLEXIBLE) Story at NPR 1 2 3 4 CMS API Presentation Layers
System Architecture Supporting COPE (2008)
System Architecture Supporting COPE
System Architecture Supporting COPE Java JSP Struts
System Architecture Supporting COPE R / W MySQL
System Architecture Supporting COPE R / O MySQL Cluster NoSQL-like XML Repository
System Architecture Supporting COPE PHP5 SimpleXML PHP5
 
WBUR.org
Connecticut Public Broadcasting Photos Courtesy Derik Elis, CBTV NPR API CPTV’s Drupal  Based CMS Website
So What did We Learn
.
#1 Flexible Content is Design Agnostic Home Page Design Pre-API Launch Home Page Design Post-API Launch
And Good Design Requires Flexibility Too
 ,[object Object]
“ From Washington DC
  this is NPR”
 
 
#2 Content & Technology Are Inextricably Linked  Good  Tools Good People 
 Flexible  Content
 
 
 
 
A thousand words of COPE
 
 
 
 
 
 
#3 Team structure based on Tech/Content link
#3 Team structure should recognize Tech/Content link Good Tools Good People 
 Flexible Content
 
“ I had to actually purchase a book to learn the API and write the client.” Shawn Fanning of Napster Fame on MS API #4  
. Its an investment
#4  Its an investment 
 Figuring it out
 US Election Related Traffic Bumps

  Not Magic, but Does Allow Cool Things
HTML5 Version of NPR.org (npr.org/tablet)
#5  It Does Drive the Business Forward Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used  the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things
NPR Addict iPhone App
#5  It Does Drive the Business Forward Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used  the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used  the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things We’ve been able to do amazing things  with  the public
Paid Dev Public Dev $$$
#5  It Does Drive the Business Forward Feb 2011:  Over 2  Billion  Stories Served by API
#7 People are interested in  Examples  more than Documentation
#8 You will eat your own dog food
#9 Our Architecture (2008) Struggled with Change
The New Architecture of COPE
The New Architecture of COPE
The New Architecture of COPE
The New Architecture of COPE
The New Architecture of COPE
The New Architecture of COPE
The New Architecture of COPE
Results of New Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#10  There are Lots of Lame Excuses Why Not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s New and What’s Coming ,[object Object],<collection> <title> New Mix: Bright Eyese, G-Side, And More</title> <member id=&quot;132652688&quot;> <image refId=&quot;132652709&quot; crop=&quot;square&quot; num=&quot;1&quot;/> <title num=&quot;2&quot;><![CDATA[Nat Geo]]</title> <audio refId=&quot;132652704&quot; num=&quot;3&quot;/> <song refId=&quot;132649319&quot; num=&quot;4&quot;/> <memberText num=&quot;5&quot;><![CDATA    [<p><em><strong>Advisory: </strong> This song contains    explicit language not suitable for all audiences.</em></p>]]   </memberText> <link refId=&quot;132652740&quot; num=&quot;6&quot;/> </member>
What’s New and What’s Coming ,[object Object],[object Object],<image id=&quot;133849355&quot; type=&quot;primary&quot; width=&quot;200&quot; src=&quot;http://media.npr.org/img/a.jpg&quot; hasBorder=&quot;false&quot;> <crop type=&quot;square&quot;  src=&quot;http://media.npr.org/img/a.jpg&quot; height=&quot;440&quot; width=&quot;440&quot;/> <crop type=”wide&quot;  src=&quot;http://media.npr.org/img/a.jpg&quot; height=&quot;400&quot; width=”225&quot;/> </image>
What’s New and What’s Coming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?> <!DOCTYPE plist PUBLIC &quot;-//Apple Computer//DTD PLIST 1.0//EN&quot;  &quot;http://www.apple.com/DTDs/PropertyList-1.0.dtd&quot;> <plist version=&quot;1.0&quot;>  <dict>  <key>Story_ID</key>  <integer>12321312</integer>  <key>Photo_ID</key>  <integer>234523452345</integer>    <key>Category</key>    <string>Politics</string>  </dict> </plist>
What’s New and What’s Coming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s New and What’s Coming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. Android 120K Apple 250K RIM 7K Get Jar 68K Handango 190K PocketGear 140K