The document discusses NPR's Create Once, Publish Everywhere (COPE) approach for publishing library content across multiple platforms. It describes challenges libraries face with siloed content and proprietary systems. NPR's COPE approach separates content from design to make content modular and portable across different systems. The document advocates that libraries adopt COPE principles by starting small, choosing content sources and technologies carefully, and repurposing content through techniques like abstraction, normalization, and constructed pages to build a cohesive online presence.