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NPR - NewMediaDays2010 - Flexible Content
- 1. The Power ofFlexible Content HOW and WHY NPR’s content goes everywhere Zach Brand @zbrand Sr. Director Technology & Strategy NPR, Digital Media
- 2. “From NPR Newsin Washington..” –Jack Speer et al
- 3. “From NPR Newsin Washington..” –Jack Speer et al X 35M / Week X 784
- 4. “Please give generously”–Your local station !=
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- 6. Various Terms… COPE(Create Once Publish Everywhere) Flexible Content CrossMedia TransMedia
- 7. So Why ShouldYOU Care about Flexible Content? Three Reasons…
- 8. 1) It’s WorkedWell For Us… NPR News iPhone app NPR News Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008 NPR Music Remix NPR Blogs Made API Friendly Facebook Integration Player 2.0 Homepage ImprovementsStory Page Improvements
- 9. 0 - 50 >1,000,000,000 > 800,000 #2) Getting Found is Getting Harder..
- 10. … and ThousandsMore #3) …and Everybody Else Is Doing It.
- 11. Our Principles… Don’tAttempt to Build the ‘One System’ COPE (Create Once Publish Everywhere) - COPE drives all other architectural decisions - Realized at NPR with the NPR News API Content Management Tools & Presentation Layers Understand Your Atom - Story is the Atom for NPR - Stories contain ‘Assets’ (ie. text, audio, video, images, etc.) - Stories belong to ‘Lists’ It is better to be incomplete than inaccurate
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- 20. NPR’s Target Audiencesfor the API Ourselves - Supports the entire infrastructure of our new site - Improvements to CMS to enable custom feeds by Editorial and Design Stations - Enables us to serve content to our member stations more easily - Enables our stations to serve their communities better Partners - Creates new opportunities because - easy to implement with very little integration cost - Makes existing opportunities easier to maintain and grow Public - Engages the community – part of NPR’s Public Service Mission - Lots of great widgets, tools, sites built using the API Launch Expectations: Improve development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API
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- 25. The Life ofa (FLEXIBLE) Story at NPR CMS API Presentation Layers 1 2 3 4
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- 28. 3: API Presentation Layers (or other Apps)
- 29. 4: Examples ofPresentation Layers
- 30. The Life ofa (FLEXIBLE) Story at NPR CMS API Presentation Layers 1 2 3 4
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- 33. System Architecture SupportingCOPE Java JSP Struts
- 34. System Architecture SupportingCOPE R / W MySQL
- 35. System Architecture SupportingCOPE R / O MySQL Cluster NoSQL-like XML Repository
- 36. System Architecture SupportingCOPE PHP5 SimpleXML PHP5
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- 39. Good Design RequiresFlexibility Too… You Still Have to Make the Presentation Compelling
- 40. “From Washington DC…this is NPR”
- 44. HTML5 / TabletSite
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- 46. iPhone App AndroidAppMobile Site
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- 50. Connecticut Public Broadcasting PhotosCourtesy Derik Elis, CBTV NPR API CPTV’s Drupal Based CMS Website
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- 52. Launch Expectations: Improvements todevelopment efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things We’ve been able to do amazing things with the public
- 53. Paid Dev PublicDev $$$
- 54. Yeah, About ThatChart…. Figuring it out… US Election Related Traffic Bumps
- 57. Bomb Found Downtown StaffWriter Aug 8th 2010 A Small pipebomb was found behind the Safeway on 7th and Adams. Police believe it was the work of teenagers and stated that the device did not appear to be functional. Bomb Found Downtown Staff Writer Aug 8th 2010 A Small pipebomb was found behind the Safeway on 7th and Adams. Police believe it was the work of teenagers and stated that the device did not appear to be functional. Somewhere in a Small Town Bomb Found Downtown Staff Writer Aug 8th 2010 A Small pipebomb was found behind the Safeway on 7th and Adams. Police believe it was the work of teenagers and stated that the device did not appear to be functional. Bomb Found Downtown Staff Writer Aug 8th 2010 A Small pipebomb was found behind the Safeway on 7th and Adams. Police believe it was the work of teenagers and stated that the device did not appear to be functional. Meanwhile in New York WTF?OMG
- 60. A thousand wordsof COPE
- 63. Make it ALLreusable
- 65. API Keys andConsumption by Audience
- 66. Page Views toNPR Tech Center
- 67. NPR Story API: Requests per Month Oct 2010: 1.6 Billion Stories Served by API
- 68. Challenges Still Ahead •Extendingto Network Use •Performance •Rights Management •Which Presentation Layers to Focus On •Laser or Shotgun?
- 69. To Recap Content& Technology Are Inextricably Linked Team Structure and Process Should Recognize this To Be ‘Findable’ Your Content Should Be Flexible. Flexible Content (i.e. Embraces COPE): Requires An Investment x2 Improves Editorial Efficiency Will Help Drive Growth / Relevancy Revolutionizes Your Biz Dev Creates Opportunities with Public Accelerates Your Tech Development
- 70. Questions? Twitter: @zbrand API : www.npr.org/api Blog http://www.npr.org/blogs/inside
Editor's Notes
- #10 Android 120K Apple 250K RIM 7K Get Jar 68K Handango 190K PocketGear 140K