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NPR Everywhere The power of <flexible> content Zach Brand :  @zbrand Sr. Director Technology & Strategy NPR, Digital Media
“ From NPR News in Washington..”  –Jack Speer et al
“ From NPR News in Washington..”  –Jack Speer et al X 35M / Week X 784
“ Please give generously”  –Your local station !=
NPR Digital Media API
So Why Should  YOU  Care about Flexible Content?
A) Staying Relevant Is Getting Much Harder Step 1 Step 2 You
0 - 50 > 1,000,000,000 > 800,000
B) It’s Worked Well For Us… NPR News  iPhone app NPR News  Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008, at OSCON NPR Music Remix NPR Blogs Made API Friendly Facebook Integration Player 2.0 Homepage  Improvements Story Page Improvements
Architectural Philosophies Avoid LOTR Syndrome Content & Technology Are Inextricably Linked COPE (Create Once Publish Everywhere) COPE drives all other architectural decisions Content Management Tools & Presentation Layers Understand the Atom Story is the Atom for NPR Stories contain ‘Assets’ (i.e. text, audio, video, images, etc.) Stories belong to ‘Lists’ It Is Better To Be Incomplete Than Inaccurate
Good Tools Good People Good Content
1997 (No CMS)
 
2003 (CMS)
 
2005 (CMS)
 
2008 (API)
NPR’s Target Audiences for the API Ourselves  Supports the entire infrastructure of our new site Improvements to CMS to enable custom feeds by Editorial and Design Stations Enables us to serve content to our member stations more easily Enables our stations to serve their communities better Partners Creates new opportunities because - easy to implement with very little integration cost Makes existing opportunities easier to maintain and grow Public Engages the community – part of NPR’s Public Service Mission Lots of great widgets, tools, sites built using the API Launch Expectations: Improve development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API
 
“ Learning a slew of technical skills isn't the answer,    it's  just part of the journalism equation.”  - http://10000words.net/
 
“ From Washington DC…  this is NPR”
 
 
NPR Addict iPhone App
 
 
System Architecture Supporting COPE
System Architecture Supporting COPE
System Architecture Supporting COPE Java JSP Struts
System Architecture Supporting COPE R / W MySQL
System Architecture Supporting COPE R / O MySQL Cluster NoSQL-like XML Repository
System Architecture Supporting COPE PHP5 SimpleXML PHP5
Inside the API’s “Black Box”
Life and Times of Flexible Content
NPR CMS
NPR API
NPR.org
HTML5 / Tablet Site
NPR.org Audio Player
iPhone App Android App Mobile Site
Google Chrome Extension
iGoogle Gadget
KQED.org
WBUR.org
Connecticut Public Broadcasting Photos Courtesy Derik Elis, CBTV NPR API CPTV’s Drupal  Based CMS Website
What We Learned
“ I had to actually purchase a book to learn the API and write the client.” Shawn Fanning of Napster Fame
Yeah, About That Chart…. Figuring it out… Election Related Traffic Bumps
Station Content in the NPR API (today)
KLCC Displaying N3 Stories from NPR API
WBUR Displaying N3 Story from NPR API
 
 
 
 
A thousand words of COPE
 
 
Make it ALL reusable
 
API Keys and Consumption by Audience
Output Format Distribution This distribution chart is from June 2009  and does not include NPR consumption.  We believe the distribution still applies today.
Page Views to NPR Tech Center
NPR Story API : Requests per Month > 20 requests to the Story API every second
Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used  the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things Open Source NPR projects have been possible
NPR Android App http://code.google.com/p/npr-android-app/
What’s Next (or at least still causing us problems)
Station Content in the NPR API (today)
Public Media API (future)
Challenges Ahead Extending to Network Use Performance Caching Rights Management Pagination Which Presentation Layers to Focus On Laser or Shotgun?
Questions? Npr.org/blogs/inside API: npr.org/API Twitter:  @zbrand Email  [email_address]

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W2E NY 2010 NPR Everywhere

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