The Mobilevaani Connect program enhances community radio stations by integrating them with the Mobilevaani platform, transforming their limited broadcast reach into a more expansive and interactive medium for listener engagement. This program allows listeners to access content on demand, and provides powerful data analytics for measuring program impact, benefiting both community radios and corporate brands. It unlocks new market potential by allowing NGOs and brands to connect with audiences at the grassroots level, leveraging mobile technology to reach a wider audience beyond traditional transistor radio limitations.

1. MobileVaani Connect Network program
The MobileVaani connect program has been designed to leverage the power of the MobileVaani platform through
the network of 30 plus community radios that are located in 11 states of the country.
The 30 plus community radios are using the GramVaani GRINS platform to manage the operations of their
terrestrial radio station and this software can be seamlessly stitched to the MobileVaani platform, thus creating a
powerful two way listener engagement and mass communication medium.
At a single stroke, the community radio with a limited broadcast range of 20 Kms radius, is transformed into a
potent, regional and potentially a national and even a global radio station with two way engagement with their
listeners!
Not only is the listener able to interact in real time with RJ, subject matter experts, marketing programs, BUT also
actively engage with the content being served, this creating tremendous listener “buy in” , recall and loyalty.
Through customization, the MobileVaani platform is also able to serve the community radio content “on demand”
to those listeners, who may have missed their favorite program for some reason or the other, and can use the
great flexibility of the MobileVaani platform to access their favorite program long after it has been aired on their
favorite community radio!
Due to the marriage of MobileVaani with a community radio, the consumer can now access his favorite program
from the community radio , even when his transistor radio is out of the stipulated range of 20 Kn radius, through
his basic mobile device!
Thus the consumer ( listener) is accorded flexibility to consume his favorite content , where ever he wants, when
he wants!!
The MobileVaani also comes armed with a data analytics suite inbuilt into the solution, where ratings for each and
every program aired by the community radio can be measured for impact, listener interest, number of minutes
consumed etc, which are a must have tool for any CMO and his brand team.
Advertising aired on MobileVaani will ensure 100% impressions, since we control the number of spots to air when
the listener logs into his favorite community radio through the MobileVaani connect network!! This assures high
GRP for this platform, which is comparative and competitive advantage for any brand that wishes to leverage the
power of the MobileVaani Connect network and establish last mile connect with their target buyers!
For your social programs to go national , the MobileVaani connect program offers a natural synergy- the NGO
Partners of the community radio can work seamlessly with your teams, support you in your various social
initiatives, and use the platform to inform the community about your programs, its social impact and your vision.
Corporate brands get tremendous boost due to this partnership model.
The last mile connect that is possible with the MobileVaani connect network has the power to unlock the value
that lays untapped at the Bottom of the Pyramid!

2. Creating an interconnected network of community radios and converting them into potent
media and listener engagement platforms
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MobileVaani
HQ
Office

3. MobileVaani Connect community radio stations on Google map

4. Scale potential of the community radio through MobileVaani technology intervention
MobileVaani
Limited broadcast zone 20 Km
radiuses for standalone
Community radio
Rural
Rural
Semi Urban
Semi Urban
Semi Urban
Semi Urban
Urban
Urban Urban
Urban

5. The MobileVaani Connect potential reach
Station Name State District Block
Total
populatio
n (2011)
Populatio
n density
Addressable
population
based on the
limited
coverage of 20
Km radius of
the community
radio ( only
those 20% who
have access to
transistor radio
sets)
Addressable
number of
families that
can be
potentially
reached by
the
community
radio
Addressable
population
based on
the
MobileVaani
Connect
reach
Addressable
number of
families that
can be reached
potentially
through
MobileVaani
connect
Bol Hyderabad
Andhra Pradesh
Hyderabad Ranga Reddy 5,296,741
707 177,598 35,520 2,648,371 529,674
Radio Sangham Hyderabad Begumpet
610,231 18,172
4,564,806 912,961 305,116 61,023Radio KMIT Hyderabad Narayanguda
Radio KLR
Khammam Palwancha 2,797,370 1,011
253,963 50,793 1,398,685 279,737
Radio Ala
KAKINADA East Godavari 5,154,296 477 119,822 23,964 2,577,148 515,430
Karshakavani
Chittoor 4,174,064 275
69,080 13,816 2,087,032 417,406
Henvalvani
Himachal Pradesh
Tehri Garhwal chamba 519,080 80
20,096 4,019 259,540 51,908
Radio Solan
Solan Rajgarh Road
580,320 300 75,360 15,072 290,160 58,032
Tashi Delek Kangra
Dharamsala
Cantt
1,510,075 263
66,066 13,213 755,038 151,008
Pard vanoli
Tamil Nadu
Madurai Thasildar Nagar
3,038,252 819
205,733 41,147 1,519,126 303,825
VayalagaVanoli Madurai Kottampati
Vizhunthamavad
i Madurai Melur Taluk
Lalitvani lokvani
Uttar Pradesh
Lalitpur Gandhi Nagar 1,221,592 242 60,790 12,158 610,796 122,159
Waq Ki Aawaz Kanpur Maitha 4,581,268 1,452 364,742 72,948 2,290,634 458,127
-
Dhayanvaani
Maharashtra
Mumbai Navi Mumbai 1,119,477
20,482 5,145,078 1,029,016 559,739 111,948
Radio nagar Ahmednagar Ahmednagar 4,543,159 266 66,819 13,364 2,271,580 454,316
Alfaz-e-mewat
Haryana
Mewat Nagina
1,089,263 723
181,618 36,324 544,632 108,926Radio Mewat Mewat Nuh
Gurgaon Ki
Awaaz Gurgaon 1,514,432 1,204 302,445 60,489 757,216 151,443

6. Radio sarang
Karnataka
Dakshina
Kannada Mangalore 2,089,649 430 108,016 21,603 1,044,825 208,965
Radio Active Bangalore 9,621,551 4,381 1,100,507 220,101 4,810,776 962,155
Hubli Dharwad Hubli
1,847,023 434
109,021 21,804 923,512 184,702
Rudi no radio
Gujarat
Ahmedabad Bopal 7,214,225 890 223,568 44,714 3,607,113 721,423
Radio dhadkan
Madhya Pradesh
Shivpuri Balwant Nagar 1,726,050 171 42,955 8,591 863,025 172,605
Radio
Bundelkhand Tekamgarh Orchha 2,033,036 446 112,035 22,407 1,016,518 203,304
Radio Namaskar
Orissa
Puri Konark 1,698,730 488 122,586 24,517 849,365 169,873
Tilonia Radio
Rajasthan
Ajmer Tilonia 2,583,052 305 76,616 15,323 1,291,526 258,305
Kumaon Vani
Uttarakhand.
Tehri Garhwal Ramgarh 618,931 170 42,704 8,541 309,466 61,893
Notable insights from the analysis
 The MobileVaani connect network acts as a definitive “force multiplier” that expands the addressable market from a limited geography, by a big
multiplier.There is a huge jump from an addressable market that recieves content through transistor radios, versus an addressable market that has the
flexibility to receive content through their mobile handsets.
 Advertising inventory is availbale BOTH on the community radio as well as on MobileVaani social media platform.
 With suitable marketing support the small, geography restricted community radio can become a terrestrial radio with potentially unlimited reach- its
limitation is only restricted by the lack of availbality of Mobile networlks and devices.
 The transistor radio with a limited penetration of 17 % in rural India and 25% in urban India, dwarfs when compared to 50% mobile penetration in rural India
and 75% penetration in urban India- this gives a clear opportuniyt to go mobile and to leverage mobile like never before.
 Community radios managed by NGOs have the distinct ability to reach out directly to the local community that they serve- this process is proven to establish
strong community linkages, and last mile connect with key influencers in remote rural communities. These relationships can be easily leveraged by brand
interested in selling their products and servcices in rural India.
 The robust MobileVaani platform can also be leveraged by brands with assured 100% brand impressions, as opposed to investments in known mass media
like regular Radio ( Not MobileVaani connect network community radio), TV, Cinema and Print.

7. Ad and sponsorship architecture

8. Value added services- Research and offline activities