Project Argo was a case study by NPR to explore using local digital strategies to increase impact. It involved interviews with experts in 2009 about local content strategies. It also included listener interviews in Michigan and DC in 2009 and usability testing in DC in 2010. The project showed growth in local programs for post-military communities in San Diego and health programs in Boston, demonstrating the potential for subject matter expertise in local digital content to positively impact local audiences.

1. NPR Project Argo: Local Content Big Impact

2. Case Study1: Project Argo

3. Case Study 1: Project Argo Question: Can we executive a successful local digital strategy through subject matter expertise?

5. Josh Sterns, Project Manager at Free Press

6. Gary Kebbel, Director, Knight Foundation Journalism Program

7. Sarah Rotman Epps, Analyst, Forrester Research

8. Tom Webster, President, Edison Research

10. Washington DC

11. July 2009, External Recruit

12. Usability Testing (NPR Research) May 2010

13. Washington DC

15. Case Study 1: Project Argo KPBS: Home Post Military in San Diego shows growth

16. Case Study 1: Project Argo

17. Case Study 1: Project Argo WBUR: CommonHealth on the upswing

18. Case Study 1: Project Argo Impact