This document presents NPR's hour-by-hour audience data for broadcast, online, and mobile platforms for weekdays, Saturdays, and Sundays in August 2010. Line charts show the average number of listeners and visitors throughout each day for radio broadcasts as well as website and mobile users. The data aims to illustrate NPR's audience levels throughout the week across different distribution channels.

1. NPR Hour-by-Hour Audience
By Platform – Broadcast, Online, & Mobile
August 2010

2. NPR ON-AIR & ONLINE AUDIENCE

3. Weekday Audience Throughout the Day
Weekday audiences (hour-by-hour)
3 Source: NPR.org - Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10;
NPR Stations - ACT1 based on Arbitron Nationwide, Fall 2009, Average Quarter Hour Persons, Persons 12+

4. Saturday Audience Throughout the Day
Saturday audiences (hour-by-hour)
4 Source: NPR.org - Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10;
NPR Stations - ACT1 based on Arbitron Nationwide, Fall 2009, Average Quarter Hour Persons, Persons 12+

5. Sunday Audience Throughout the Day
Sunday audiences (hour-by-hour)
5 Source: NPR.org - Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10;
NPR Stations - ACT1 based on Arbitron Nationwide, Fall 2009, Average Quarter Hour Persons, Persons 12+

6. MOBILE AUDIENCE

7. Weekday Audience Throughout the Day
Weekday audiences (hour-by-hour)
7 Source: Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10

8. Saturday Audience Throughout the Day
Saturday audiences (hour-by-hour)
8 Source: Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10

9. Sunday Audience Throughout the Day
Sunday audiences (hour-by-hour)
9 Source: Omniture, Average Hourly Unique Visitors by Digital Platform, 7/20/10-8/2/10