NP Week By Week Broadcast Ratings 2011

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This document shows week-by-week broadcast ratings for NPR newsmagazine stations from December 2010 to January 2012. Major news events are noted along the timeline, including the Japan tsunami, the killing of Osama bin Laden, the 10th anniversary of 9/11, the killing of Gaddafi, the Egyptian president Mubarak's resignation, the Giffords shooting in Arizona, and the US government shutdown being averted. The ratings fluctuate over time with peaks corresponding to many of the significant news events listed.

Business News & Politics

Audience Insight
and Research

Week-by-Week Broadcast Ratings for 2011
NPR Newsmagazine stations, AQH Listening

Japan Bin Laden
Tsunami killed 10-years Gaddafi
since 9/11 killed

Egyptian President
Mubarak resignation US Govt.
Shutdown
averted
Giffords
Holidays
shooting in AZ
WEEK BEGINNING
21-JUL
14-APR
28-APR

23-JUN
23-DEC

18-AUG

22-DEC
9-DEC

17-FEB
3-MAR

7-JUL
9-JUN

4-AUG

8-DEC
20-JAN

10-NOV
24-NOV
3-FEB

1-SEP
6-JAN

17-MAR
31-MAR

12-MAY
26-MAY

13-OCT
27-OCT
15-SEP
29-SEP
2010 2011
Source: Arbitron PPM Analysis Tool, NPR Newsmagazine stations (incl. News/Talk and News/Music stations),
December 9th, 2010-January 4th, 2012, Top 25 PPM-measured markets, Persons 12+, Mon-Sun 6am-12midnight

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