Seal of Good Local Governance (SGLG) 2024Final.pptx
Media Framing and Stereotypes Defining Diversity & Inclusion
1. MASS MEDIA
Frames & Stereotypes
Defining Diversity and Inclusion
By Mia Moody-Ramirez, Ph.D.
Baylor University
2. Diversity Definition
Any dimension that can be used to differentiate groups and people from one
another, such as ethnicity, gender, age, national origin, disability, sexual
orientation, education, and religion.
3.
4. Inclusion
Inclusion is a state of being valued, respected and supported.
• Focusing on the needs of every individual and ensuring the right conditions
are in place for each person to achieve his or her full potential.
• Inclusion should be reflected in an organization’s culture, practices and
relationships that are in place to support a diverse workforce.
5.
6. 8/24/2017 6
Why are media portrayals important?
Media attention falls along racial and ethnic lines
7. 8/24/2017 7
We live vicariously through media
representations:
•Most people have not witnessed
the birth of a baby.
•Most people have not witnessed
death.
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Media power lies in
pictures!
• Media messages contain vivid
colors and sound
• These messages are transmitted
live into homes
12. Sources & Framing
• Reporters can add credibility to certain points of view by
quoting official sources
• OR
• marginalize certain points of view by relating them to social
deviancy.
18. The mass media’s role in stereotypes
The mass-media have a long history of creating and reinforcing stereotypes based on gender, race, class and
culture.
19. Groups Frequently Stereotyped in Mass
Media
• Persons of Color
• Women
• Older People
• People with Disabilities
• LGBTQ+ Community
20. Stereotype Definition
• A stereotype is a preconceived notion, especially
about a group of people.
• Many stereotypes are racist, sexist, or homophobic.
21. Gender Stereotypes
This is a file from the Wikimedia Commons. http://www.twiggylawson.co.uk/fashion.html
23. • The grandmotherly type is depicted as helpful, kindly, serene, severely impaired,
vulnerable, shrewish, and needy.
• The elder statesman is depicted as intelligent, competitive, handsome, aggressive, and
intolerant
Elderly Subtypes
Source: www.menshealth.co.uk
Source: hoardingdiary.blogspot.com
24. Stereotypes based on race
Research findings consistently indicate that African Americans have a strong belief that the mainstream media
is white because composite television news images feed racial stereotypes, encouraging white hostility and fear
of African Americans (Entman, 1994)
25. Latinos
Stereotypical representations of Hispanic and Latino Americans
are often manifested in United States mass media, literature, theater
and other creative expressions
26. • Passionate
• Argumentative
• Illiterate
• Domestic
• Childlike
Latinas
Sexy
This is a file from the Wikimedia Commons
Source: Sony Pictures Entertainment
28. Asian Men
• Chinese restaurant owner/
7 Eleven worker
• Nerd/math whiz
• Wimps and sexless
29. Native Americans: Noble Savage
• The female version or "Indian princess”
• Combines elements of innocent natural beauty with a kind of forbidden,
exotic sexuality.
• The noble savage is most often seen in advertisements and in art
30. Native Americans: Noble
Savage
• Noble Savage-peaceful, spiritual, mystic guardian of the land who exists in
harmony with nature and was the original conservationist
• The Male Version is often shown hunting buffalo or displaying expert
equestrian skill.
31. White Women
Bimbo, Bombshell, Dumb Blonde
Blondes have more fun!
You not worth noticing unless you look like
this!
Trophy wife
This is a file from the Wikimedia Commons.
This is a file from the Wikimedia Commons. http://www.twiggylawson.co.uk/fashion.html
Passive,
submissive
32. White Women
Mean Girl
Happy
anorexic
This is a file from the Wikimedia Commons.
Kate Moss in Calvin Klein underwear
campaign ad from 1990s.
http://www.twiggylawson.co.uk/fashion.html
35. Black Women
Patricia Collins claims that “intersecting oppressions” puts Black women in a different marginalized place in
society than either white women or Black men.
LoudAngry
36. Black Women
Patricia Collins claims that “intersecting oppressions” puts Black women in a different marginalized place in
society than either white women or Black men.
Jezebel
Mammy
Welfare Queen
37. BLACK MEN
The scholarship suggests black men typically occupy roles as:
• poor
• lazy people
• lacking intelligence
• have a criminal intent
38. The Media's Portrayal of Trayvon
Martin
Following the shooting of Trayvon Martin,
Fox and Friends invited Geraldo Rivera to the show to have
his comments on the case. Rivera claims that Martin was
responsible for his own death by wearing a hoodie the night
he was killed.
"You dress like a thug, people are going to treat you like a
thug," he said. ”
"I think the hoodie is as much responsible for Trayvon
Martin's death as George Zimmerman was."
https://www.youtube.com/watch?v=CVq7xblMuI4&noredirect=1
Not Martin
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Broader Picture of Crime Victims
Perceptions of crime are shaped by Movies, TV shows, TV news & newspapers
• Usually feature young African American or Hispanic males as offenders
• Often feature whites as victims
• Leads to presumption that such cases are typical
Many people find it difficult to discuss
race and crime in a public setting.
46. Dove Pro-age Campaign
Although ageism is found cross-culturally, it is especially prevalent in the United States, where most people
regard growing older with depression, fear, and anxiety
47. The Black Lives Matter movement was one outcome of Trayvon Martin and Michael Brown’s murder. Posts discussed how Brown
was the impetus that helped society begin to think about the large number of African American men (and women) who were
murdered by white police officers.
“#MichaelBrown didn‘t start this movement. He
ignited the fires in all of us
tosay #NOMORE#BlackLivesAlwaysMattered.”
“Nothing, changes the
fact #DarrenWilson murdered#MichaelBrown!!
He did it the same way #PlantationPolice did!
@Deray @HotepTNT @TefPoe.”
48. RACE-BASED THEMES
• Black Lives Matter
• White Privilege/Guilt
• Criming While White
• Traditional Stereotypes
50. Media send viewers, readers and listeners hidden messages
that suggest a story’s importance, and ultimately people’s
importance within society.
Why we care
Understanding that each individual is unique, and recognizing our individual differences.
The term race refers to groups of people who have differences and similarities in biological traits deemed by society to be socially significant,
Ethnicity
the state of belonging to a social group that has a common national or cultural traditions.
Most people have not assisted in or facilitated either
We have watched them both on TV, in movies and read about them!
Imagery often leaves stampings on our collective memories and consciousness:
Imagery has enormous impact on People!
Murder scene of Nicole Simpson and Ronald Goldman (OJ Simpson Murder)
Columbine High School in Colorado
Death of Trayvon Martin
9/11
They work within the complex news culture, reproducing culturally embedded views of the world (Foucalt, 1980).
Framing occurs when journalists select an aspect of a perceived reality and make it more salient to promote a particular problem, definition, causal interpretation or moral evaluation of the item described.
Media frames have the potential to influence attitudes about crime and violence and shape attitudes of mass audiences.
White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own.
There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
Older women are often the target of negative stereotypes. Although ageism is found cross-culturally, it is especially prevalent in the United States, where most people regard growing older with depression, fear, and anxiety.
which stereotypes do you find the most flattering?
Latinas often cast as illegal aliens unable to speak proper English. They are also depicted as housekeepers, sex objects and cast as someone's girlfriend or mother. they are rarely the main characters.
White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own.
There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own.
There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own.
There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own.
There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
Scholars are concerned about these images because studies have shown that they create mistrust among blacks and other groups and may result in “misandry.”
Misandry refers to an exaggerated pathological aversion toward black men, created and reinforced in societal, institutional, and individual ideologies, and behaviors.
We care about media portrayals because if we can relegate women to narrow, negative stereotypes, than we can rationalize mistreating them in society. Which is what has happened, particularly with women of color.
We care about media portrayals because if we can relegate women to narrow, negative stereotypes, than we can rationalize mistreating them in society. Which is what has happened, particularly with women of color.