The document discusses gender representation in media in Pakistan. It notes that historically, women were not allowed to participate in media and faced challenges such as lack of family support and religious limits. However, some pioneering women journalists broke barriers, such as Shahida Qazi who became the first female news editor at PTV. Today, women like Asma Chaudhry and Asma Sherazi have prominent roles in television news. The document also discusses stereotypical portrayals of both men and women in media and the impacts such representations can have. It argues that countertypes promoting positive representations are needed.

2. • 2013-civ-311 M. Usman Abdullah
• 2013-civ-312 Muhammad Ahmad
• 2013-civ-332 M. Ahmed hassan

3. •ROLE OF
GENDER IN
MEDIA

5. • Gender:
Refers to the socially constructed roles, behaviors,
activities, and attributes that a given society considers
appropriate for men and women.
Sex: refers to the biological and physiological
characteristics that define men and women

6. • The means of communication, as radio
and television, newspapers, and magazines,
that reach or influence people widely.

8. world wide portrayal
• pre world war
• media broadcast a new propaganda that a housewife’s
• Post world war
• In 1939, media spread the idea of a modern woman,
happy and willing to get the right to build her own life.
• but after 60’s
• Feminists started to protest against unfair representation
of women in media

9. • Early years
• Women weren’t allowed to participate in mushairas or
talk shows
• But were allowed to write women’s magazine with limited
publication
• With a few exceptional cases
• Tehzeeb-niswan by Muhammadi begum
• Khatoon by Waheed jahan
• Ismat by Shamsum nisa begum

10. Shahida qazi
• Gold medalist in journalism
• Joined dawn
• Later joined PTV and became the first lady news editor
razia bhatti
• First women editor of English language herald
• And subsequently of Newsline
• Others include
Anis mirza
Zubieda mustafa
Shamin ikram ul haq

11. SHAHIDA
QAZI
SHAMIN IKRAM
ZUBAIDA
MUSTAFA
RAZIA
BHATTI

12. • Asma choudry
• Asma Chaidhary is a journalist , anchor
• She started her career as sub editor in Jang Group of
news papers.
• worked with Geo TV
• producer of popular talk show Capital Talk.
• anchored Geo News Program Parliament Cafeteria .
• She was awarded the Best Female Anchor, Current
Affairs, at the Pakistan Media Awards 2011.

13. • Asma sherazi is a journalist , political analyst
• Executive Vice President & Senior Anchorperson of BOL
Network.
• She worked with Geo TV .
• anchored Geo News Program Parliament Cafeteria .
Later Aasma Sherazi joined ARY

14. • Fatima Bhutto is a Pakistani Poet and writer .
• grand daughter of Zulfiqar Ali Bhutto.
• publications
• 8.50 a.m. 8 October 2005
• Whispers in the Desert
• A memoir, Songs of Blood and Sword
• The Shadow of the Crescent Moon,

15. • Newscaster, host of Samaa News Television channel .
• Started her career as a newscaster from PTV.
• She joined Dunya News in 2007
• In 2012 she joined Samaa TV.
• She is also hosting a show "30 Minutes".

16. • Politician , journalist and defense analyst.
• Central Information Secretary of Pakistan Tehreek-e-
Insaf .
• She is member of national assembly.
• She worked as the editor of the daily The Nation
newspaper.
• Chairperson of the Department of Defense and Strategic
Studies at the Quaid-i-Azam University, Islamabad.

17. • Zeenat aman bollywood legend
• Rekha bollywood legend
• Zeba bakhtiar lollywood legend
• Vivien liegh hollywood legend
• Lata mughashkar legendary singer

20. • Social media are computer generated tools that allow
people to create, share or exchange information, ideas,
and pictures/videos in virtual communities and networks.

22. • 1.Common problems in print
media
• perception in this field generally is negative
• Male dominance
• Lack of family support
• Lack of self confidence
• Women can not bear political influence
• Employment on refrence rather than merit
• Late working hours

24. Lack of self confidence
Lack of family support
Religious limits
Require boldness
Dependent
Lack of creativity
Harassement issues
Require field work
Dress codes

26. • Still today gender inequality exists in Pakistan
• Every 1 in 20 reporters are women
• Women are trying to uplift their status
• Uks is a prominent platform for women who are fighting
for equality
• Tasneem ahmar is leading uks.
• Geena davis also campaigns for gender equality in
media.

27. • media representations are the way in which the
media portrays a particular group, communities,
experiences, ideas or topic for a particular
perspective
• We will consider stereotypes and countertypes

28. A fixed idea that people have about what someone or
something is like, especially an idea that is wrong
• there are different views about males and females

29. • Representations of men all across media is tend to focus
on the following
• Strength ( physical and intellectual)
• Power
• Independent (of, thought, action or finances)
• Logical
• Seen as the lone hero

31. • Representations of women all across media tend to
highlight the following
• Beauty
• Sexual attractiveness
• Emotional
• Relationships (as opposed to independence)
• Little freedom of speech
• shopaholic

32. • Often passivity extends to victimhood
• Men are still represented as T.V drama characters up to 3
times more frequently than women.
• Also seen to take the role helper, or object, passive
rather than active

34. • Simplification
• Exaggeration
• Presentations of cultural attributes as being natural

35. • Actual realization of the stereotypes
• Can become a cause for gender based violence (GBV)
• Many incidence have broken out in the recent years
• Child infanticide rates are higher than ever
• Female feticides rates are increasing
• Horrible acid attacks have come forth

36. • Countertypes are the positive stereotypes
• Focuses on positive elements of groups traditionally
represented as bad

37. • It is Today an inescapable part of people’s social settings.
• Media images have circumscribed women’s mind Body
and soul to serve the main goals
• The advertising is effecting the women in three ways…..
1. Body image
2. Sexuality
3. Consumer spending habits

38. Man or woman?

39. • Women are being used as a decorative and entertaining
element
• Young female models are treated by advertisers as the
important components in the advertisements
• Bodily charm is used to promote ads concerning physical
fitness products, cosmetics
• Melodious voice make them more appreciable

41. • Man has a strict character due to this he is authoritative
• Has deep voice
• In recent years representation of men in commercials is
lower than ever
• Women are being used as an instrument of trade

43. • ku

44. • More tolerant citizens
• Women coming forth to different platforms
• More indecency due to constant bombardment of
inappropriate representation of gender by media
• Human rights campaigners are vigorously demanding
equal human rights and gender rights

45. Any Question?