Highbrid Media\'s student recruitment campaign with St. Joseph\'s College, utilizing Highbrid\'s digital signage network, supported by print collateral.

2. Highbrid created a video presentation
using Transforming Lives - One Student
at a Time video and 30/60 sec spots
provided to us by St. Joseph’s College
Highbrid created static advertisement
to run as companion ads to video
presentation
Static ads highlighted St Joseph’s
college credentials i.e. US News Best
College America 2011

3. Static ads gave passengers
instructions about how to RSVP either
inside commuter vans or on their own
Static ads highlighted open house date
and time
Static ads created a sense of urgency
by providing the countdown of weeks
and days left to open house

4. Scrolling Marquee reinforced open house
dates and encouraged passengers to visit St.
Joseph’s Website, Facebook page, Twitter
Second scrolling Marquee of real time St.
Joseph’s College Twitter timeline.
Two sets of follow up phone calls were
made to passengers who RSVP’D for open
house inside the vans to confirm attendance
Twenty two RSVP’s were secured inside
the commuter vans
Over 2k pieces of Open House and Show
Piece literature distributed to passengers