LSPs are acknowledging that they need to be adaptive and responsive to change, but most struggle to know where to start or where to focus. Nova Language Services has taken a proactive approach to the changing needs of the market through the implementation of specialized MT domains, the creation of a dedicated R&D department and language technology partnerships. Having embarked on processes that have led to important changes in the company’s traditional business model, Nova has bred innovations in pricing strategies and methods to access the new digital market. In this session we will showcase our experiences, share our challenges and leave plenty of room for discussion and questions at the end of our presentation.

1. Service Innovation
as a Growth
Strategy for LSPs
Diana Sanchez, Nova Language Services
ELIA Networking Days, Lyon
France, 17 April 2015

2. INTRODUCTION
Leading Life Sciences
LSP
Specialized translation
automation
production line
Established in 1998
HQ in Spain, UK and
US offices

3. Quote
“We define innovation as the successful
implementation of creative ideas within
an organization.”
‐Theresa Amabile
Professor and Director of Research Harvard Business School

4. SERVICE INNOVATION FOCAL POINTS
LANGUAGE
TECHNOLOGY
UNDERSERVED
MARKETS
BUSINESS MODELS
IMPLEMENTATION
MANAGEMENT

5. BUSINESS MODELS
Subscription
Flat rate
Prepaid
Revenue based

6. SUBSCRIPTION
Clients spend
translation units freely
over the course of a
month, after which an
invoice is generated.

7. FLAT RATE
Clients pay a single monthly fee for a pre‐established
volume.
NOVA designs proposals for specific projects or, in cases
where clients show regular consumption patterns,
migrate from Subscription to a Flat Rate plan.
Proposals include a flat rate for units covered under the
plan and a rate for exceeding the pre‐established
volume.

8. PREPAID
Clients make an advance payment and then
spend their balance until it runs out.
Under this plan, an invoice is issued and
payment received before work begins.
Have an expiry date to be determined by the
assigned sales executive.

9. REVENUE BASED
We design a traffic
monitoring program and
develop a payment plan
based on incremental
revenues.
Client is asked to
provide historical data
to establish a baseline.

10. UNDERSERVED MARKETS
Start‐ups
Ecommerce Small to medium advertisers

11. OPPORTUNITIES
API Testing
MT Domain
training
Handling of
massive volume
Internal
production
processes
Business unit
creation

12. LANGUAGE TECHNOLOGY
Cloud based technology
Translation API
Post‐edited Machine Translation (PEMT)
Translation memory maintenance
Terminology management

13. CMS LOCALIZATION WORKFLOW
Client
CMS
TAUS
API Nova
TMS
Conversion to .xliff,
pretranslate >85% TM
CAT
API
CAT
Server
.xliff
<tauyou>
Server
MT <85% leverage
TAUS
API
Translators and post‐editors
Preferred CAT tool
TAUS
API
Localized content
ready for publishing
PM monitoring potential
technical incidences
Client
CMS TAUS
API
Nova
TMS
CAT
Server
<tayou>
Server
TAUS
API
Post‐editors
<tauyou>
API

14. IMPLEMENTATION MANAGEMENT
Strategic planning
Change management
Quality assurance plan
Allocation of roles and
duties
Training
Marketing and launch

15. IMPLEMENTATION TIMELINE
2002‐2008
ES‹› CAT MT
2009‐2011
MT Quality
Management
2008‐2009
CAT MT
Integration
Project
2011
Production
Automation
project
2008
Subscription 2011
Flat fee and
Prepaid
2012
Revenue
based
2014
TAUS API 2.0
Workgroup

16. TAKEAWAYS
An innovative company engages
everyone in the process
New services require viable
business models to be successful
We create value by tapping into
underserved markets – technology
is only an enabler
Implementation is the most
challenging part of innovation

17. THANK YOU
Diana Sanchez
@NovaLanguageSer
Questions