Women are projected to make up the majority of the US labor force for the first time in history. This will have significant economic impacts as women increasingly control household spending and incomes. Small community banks are gaining market share by marketing themselves as more trustworthy alternatives to the large banks that received government bailouts. Tax rebate checks are expected to provide a short-term boost to the economy, with women and young adults planning to spend the largest portions of their checks.

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KSFX OZARKS FOX
VOLUME 3, ISSUE 3
S H O P TA L K
NOVEMBER/DECEMBER 2010
INSIDE THIS ISSUE:
Women will help fuel
WOMEN SUR- 1
economic recovery
PASS MEN IN US
LABOR FORCE By Kerri Glensky families. Even as women
Companies coming out of have become a larger part
COMMUNITY 2
BANKS TARGET this deep recession will of the workforce. they still
MEGABANKS work fewer hours on aver-
face new economic reali-
ties. Tighter credit. More age than men, hold more
ECONOMIC 2
PRESSURES RE- cautious consumers. And part-time jobs and earn
VIVE ART OF 77% of what men make,
HAGGLING women who not only con-
trol the family purse strings according to labor econo-
but who earn most of the mist Heidi Hartmann, education and government.
ADVERTISING 4
YOU CAN’ BUY
T family income. president of the Institute for
This is not the first time
Women’ Policy Research
s
This year marks the first women have experienced a
(from a 9/3/09 USA TO-
time in US history that bump in their share of the
DAY article written by
women are the majority of labor market. When World
Dennis Cauchon).
the nation’ paid workers.
s War II took hundreds of
Women are also now the Men dominate higher- thousands of men out of the
primary breadwinners or paying executive jobs while labor force, women stepped
co-breadwinners in more women fill the ranks of the up to fill industrial jobs.
than 63% of American only sectors of the economy
still growing— health care, (Continued on page 3)
SPECIAL
POINTS OF IN-
TEREST: Tax rebate checks may provide
• Know the facts about short-term boost for economy
advertising during eco-
nomic downturns. Want your piece of the tax willing to spend their wind- most 41% of the tax rebate
rebate checks being mailed fall rather than save it or checks, providing an imme-
• Learn how people plan early this summer? Better pay off existing bills. diate $43 billion boost to
to spend their tax rebate
target women and 18–to the economy. The survey
checks.. It appears that enough of
24-year olds. According to also found some $30 billion
a February survey con- the rebate recipients will be going to pay down debt,
ducted for the National Re- spending their money to, at almost $20 billion being
tail Federation (NRF) by least temporarily, bolster saved, $4.4 billion being
BIGresearch, those are the our troubled economy. The invested, and $4.6 billion
people who will be most survey results show con- going to pay down medical
sumers plan to spend al- (Continued on page 2)

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SHOP TALK Page 2
Small banks grab market share as public
outrage grows over bailouts
Abraham Lincoln once risky Wall Street invest- includes television, radio
noted, “ What kills a ment. Instead they stuck and print ads with the
skunk is the publicity it with taking deposits and message, “ Banks don’ t
gives itself.”According making old-fashioned need bailouts, people do.”
to a November 2 article loans. “ re pretty
We’
in The New York Times, much convinced that the The New York Times re-
big national banks are public is very upset with ports that even credit un-
following the skunk’ ex-
s these big banks, and they ions and small banks,
ample . . . . and their don’ have much use for
t which have competed
smaller colleagues are them anymore,”Speed fiercely against one an-
capitalizing on it! says. other, are banding to-
gether to combat the
Across the country, com- Small banks are spread- megabanks. The reces-
munity banks are trying ing their message on bill- sion has given small
to tap into the public’s boards, in local television banks opportunities to
outrage at banking giants spots, at town hall meet- promote their relative sta-
rescued by taxpayer bail- ings, even at professional bility. According the Fed-
outs. Their message, says baseball games. A group eral Deposit Insurance Across the
the article: You can trust of 75 Indiana credit un- Corporation, the federal country,
us, because we did not ions banded together to agency that insures de-
community
cause the crisis and did buy a radio spot empha- posits, banks with less
not need bailouts. sizing “polices that serve than $1 billion in assets banks are trying
people on your street, not remained the best capital-
Texas banker Edward to tap into the
Wall Street.“San Anto- ized in the industry,
Speed has launched a nio-based USAA Federal meaning they have ade- public’
s
campaign urging people Savings Bank is spending quate cash to absorb loan
to switch their accounts outrage. . . .
$25 million to lure cus- defaults.
from “ out-of-state carpet- tomers from larger insti-
baggers”to local institu- tutions. The campaign Small institutions are
tions that never embraced (Continued on page 3)
they will spend more of “While some will splurge
the checks than any other on big-ticket items, many
(Continued from page 1)
age group (42.6%). consumers will use the
checks for important day-
“Many Americans will be to-day purchases.”
wisely using their rebate
bills. checks to save, spend, The tax rebates come as
and pay down debt, so a result of the Recovery
In other findings, women the overall result will be Rebates and Economic
say they will spend a positive for the U.S. Stimulus for the Ameri-
larger percentage of their economy,”said Vice can People Act of 2008
rebate check than men, President of Strategy for signed into law in Febru-
just over 42% versus BIGresearch, Phil Rist. ary. The measure will
39% for men. Young provide rebate checks of
adults, 18 to 24, indicate

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VOLUME 2, ISSUE 3 Page 3
Small banks
(Continued from page 2)
the survey in 1979. lenders in the country,
community banks sense
making the push as pub- In addition, most even more opportunity to
lic sentiment toward the smaller banks have con- fill the void.
banking industry has tinued to extend credit
reached a low point. A to consumers and small So far, the small banks’
June Gallup poll showed businesses, while big efforts appear to be help-
that only 18 percent of banks continue to cut ing attract new custom-
respondents expressed back on their outstand- ers. According to an
high confidence in the ing loan balances. With analysis by the Independ- “ image that
The
nation’ banking institu-
s the bankruptcy of CIT ent Community Bankers
the man has to
tions, the lowest since Group, one of the big- of America, small banks
Gallup began conducting gest small-business were the only segment of be the
the industry to show
breadwinner has
growth in net loans and
changed.”
Women fuel reovery
(Continued from page 1)
“ image that the man
The high as $28 trillion in the
has to be the breadwinner next five years.”That
When the conflict ended, has changed,”says represents a growth mar-
women were not so sub- Maureen Honey, author ket bigger than China and
tly encouraged to become of Creating Rosie the India combined.
homemakers and make Riveter, a book about the
way for returning sol- government’ campaign
s The article recommends
diers. to persuade women to businesses that want to
work outside the home sell to women remember:
Experts predict current women should not have
employment gains by during World War II.
to settle for products that
women will, to some ex- Observant companies will only “ cynically or super-
tent, follow previous accommodate working ficially”address their
trends. “ Unemployment women. A recent article needs. “ Women will in-
among men isn’ going to
t in the Harvard Business creasingly resist being
last forever,”USA TO- Review notes stereotyped, segmented
DAY quotes University “ Women . . . have too only by age or income,
of Chicago economist many demands on their lumped together into an
Casey Mulligan as say- time and are constantly ‘ women’characteriza-
all
ing. “ People will move juggling priorities— tion or, worse, undiffer-
from construction and work, home and family. entiated from men.”
manufacturing to indus- Few companies have re-
tries that are creating new sponded to their need for Astute businesses will
jobs.”Mulligan expects time-saving solutions or also recognize that pres-
the portion of jobs held for products or services sures on women tend to
by women to peak just specifically for them.” change during their lives.
above 50% this year, then The article, titled The Fe- They face their greatest
drop below half as the male Economy, reveals challenges in their early
economy recovers. that globally, women to mid 40s when many
“ control about $20 tril- are juggling children and
This time; however, the
genie won‘ be so easily
t lion a year in annual con- aging parents.
put back in the bottle. sumer spending, and that
figure could climb as

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www.ozarksfirst.com
Shop Talk is a bimonthly newsletter for the customers of
Kerri Glensky, Account Executive for KSFX Ozarks FOX. This
newsletter is intended to provide a forum for trading
KSFX OZARKS FOX information about local business trends, business
assistance, resources and ideas for marketing and
promoting your business.
2650 E Division
Springfield MO 65803 Please send ideas and suggestions to Editor Kerri Glensky,
2650 E. Division, Springfield MO 65803. Or call 988-0926.
E-mail: kglensky@kolr10.com.
Phone: 417-862-2727
Fax: 417-862-3446
Cell phone: (417) 988-0926
F R O M T H E S T A T I O N Y O U W A T C H .
Advertising you can’ buy . . . .
t
Having a sale or event? surgical. No needles, no you leave with the mower
Call me at (417) 988- chemicals, no knives. For that best fits your needs.
0926 or email me: more information, call If you have a problem
kglensky@ozarksfox.com. Beverly at 889-FIRM they have a great service
I’ share your informa-
ll (3476) or stop by (after department. Call (417)
tion in the next issue of May 1) at 4301 S Na- 736-2303. Or visit them
Shop Talk. tional, Suite H, in Aun- at 9776 E State Highway
dria Plaza. OO east of Strafford.
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