The document discusses the problem of monetizing news media websites. While news sites report huge audience numbers in unique visitors per month, often much higher than their print circulation, they fail to generate comparable advertising revenue to print. This is because the metrics of unique visitors and time spent are poor measures of a site's actual audience. Upon closer examination, people spend very little time on news sites, less than 1.5 minutes per day on average. In contrast, print newspapers still engage over 40 million French readers spending 28 minutes daily, generating 20 times the audience of online news. This disparity explains why news websites struggle to monetize their "eyeballs" effectively.
The document discusses a presentation given by Carolyn Jenkins on the future of simulation for healthcare education. The presentation explored how simulation will be interconnected with technology, pedagogy, people, society, and culture. A power point from the presentation is available online. The document also provides references cited in the presentation.
This document describes several C programs that print "Hello, world" or print Fahrenheit to Celsius temperature conversion tables. It includes the following C programs:
1. A simple "Hello, world" program using printf.
2. A program that uses a for loop to print a Fahrenheit to Celsius table from 0 to 300 degrees Fahrenheit in 20 degree increments.
3. A program that uses a while loop and getchar/putchar functions to copy input characters to output until end-of-file is reached.
The document appears to be a series of images showing the logo "F-X Change" in different formats and languages. There are several variations of the logo presented side by side and in some cases additional text is included but it is difficult to read. The overall content seems to be promoting the brand "F-X Change" but specific details about the company or its services are not provided in the summary-length text.
The document contains discussions between two individuals, Chang.wangc@alibaba-inc.com and an unknown recipient, about setting up an FX exchange. It includes screenshots of an FX trading platform interface and market share statistics for major internet companies in China.
The document discusses employer branding and recruitment touchpoints. It defines employer branding as focusing on initiatives to enhance a company's perception among current employees and external stakeholders. It emphasizes that employer branding requires a long-term, coordinated strategy to attract, retain and motivate talent. The document outlines key aspects of building an employer brand like defining objectives, ensuring brand relevancy and storytelling through multiple communication channels. It also maps out common recruitment touchpoints that shape a candidate's experience.
This document provides information on developmental counseling in the military. It discusses the purpose of counseling to develop subordinates and help them achieve goals. It describes the different types of counseling including event, performance, and professional growth counseling. The document provides guidance on how to conduct counseling including identifying the need, preparing, conducting, and following up. It also gives examples of adverse counseling and terms used in counseling.
A Testers Role On Agile Projects - Janet GregoryAGILEMinds
The document discusses the role of a tester on an agile project. It introduces the speaker's experience with agile testing since 2000. The topics to be covered include learning about the audience members, a brief introduction to agile, the challenges of agile testing, what agile testing is, the life of a tester during an iteration, how testing must keep up with rapid changes, and continual improvement. The goal is to help testers understand their important role within the agile process.
The document discusses a presentation given by Carolyn Jenkins on the future of simulation for healthcare education. The presentation explored how simulation will be interconnected with technology, pedagogy, people, society, and culture. A power point from the presentation is available online. The document also provides references cited in the presentation.
This document describes several C programs that print "Hello, world" or print Fahrenheit to Celsius temperature conversion tables. It includes the following C programs:
1. A simple "Hello, world" program using printf.
2. A program that uses a for loop to print a Fahrenheit to Celsius table from 0 to 300 degrees Fahrenheit in 20 degree increments.
3. A program that uses a while loop and getchar/putchar functions to copy input characters to output until end-of-file is reached.
The document appears to be a series of images showing the logo "F-X Change" in different formats and languages. There are several variations of the logo presented side by side and in some cases additional text is included but it is difficult to read. The overall content seems to be promoting the brand "F-X Change" but specific details about the company or its services are not provided in the summary-length text.
The document contains discussions between two individuals, Chang.wangc@alibaba-inc.com and an unknown recipient, about setting up an FX exchange. It includes screenshots of an FX trading platform interface and market share statistics for major internet companies in China.
The document discusses employer branding and recruitment touchpoints. It defines employer branding as focusing on initiatives to enhance a company's perception among current employees and external stakeholders. It emphasizes that employer branding requires a long-term, coordinated strategy to attract, retain and motivate talent. The document outlines key aspects of building an employer brand like defining objectives, ensuring brand relevancy and storytelling through multiple communication channels. It also maps out common recruitment touchpoints that shape a candidate's experience.
This document provides information on developmental counseling in the military. It discusses the purpose of counseling to develop subordinates and help them achieve goals. It describes the different types of counseling including event, performance, and professional growth counseling. The document provides guidance on how to conduct counseling including identifying the need, preparing, conducting, and following up. It also gives examples of adverse counseling and terms used in counseling.
A Testers Role On Agile Projects - Janet GregoryAGILEMinds
The document discusses the role of a tester on an agile project. It introduces the speaker's experience with agile testing since 2000. The topics to be covered include learning about the audience members, a brief introduction to agile, the challenges of agile testing, what agile testing is, the life of a tester during an iteration, how testing must keep up with rapid changes, and continual improvement. The goal is to help testers understand their important role within the agile process.
The document describes different methods of communication over the internet including email, chat, voice over IP (VoIP), and video conferencing. E-mail can be used for communication between individuals or groups. Chat options include MSN Messenger. Voice calls can be placed over the internet using VoIP technology instead of traditional phone lines. Video conferencing allows for face-to-face communication online through programs and webcams.
The document discusses cloud computing and its benefits. It notes that cloud computing allows for access to computing resources from anywhere using an internet connection. Some key benefits mentioned are flexibility, cost savings from not having to maintain physical infrastructure, and scalability to add or remove resources as needed.
The document discusses social networking sites (SNS) and microblogging. It mentions Weibo, an important Chinese microblogging platform, and notes the years 2011 and SACC2011, possibly referring to a conference. The repetitive structure discusses transmission of information on SNS and microblogging platforms.
Testing Techniques For Agile Testers - Janet GregoryAGILEMinds
This document discusses techniques for agile testers. It covers test planning at the product, release, and iteration levels. Collaboration and communication are emphasized. The Agile Testing Quadrants framework is introduced for classifying different types of tests based on purpose. Test-driven development (TDD) benefits and quadrant one testing are described, focusing on technology-facing tests that support developers. Automation, test strategy planning, and the testing toolkit are also mentioned.
This document contains a summary of a report presented at a conference on mobile technologies, business, and prospects. The summary is divided into five sections:
1. An introduction to mobile learning (M-learning), which involves the use of mobile devices for educational purposes.
2. Sections 2-4 discuss additional aspects of M-learning.
3. Section 5 draws conclusions about M-learning.
This document discusses personal branding and provides steps to build a personal brand. It defines personal brand as a set of perceptions formed by others based on their experiences with an individual. It then lists the key elements of personal brand as passion, commitment, focus and patience. Finally, it outlines a 7 step process to establish a personal brand, which includes conducting a brand audit, assessing your image, determining your identity and positioning your brand.
Women are projected to make up the majority of the US labor force for the first time in history. This will have significant economic impacts as women increasingly control household spending and incomes. Small community banks are gaining market share by marketing themselves as more trustworthy alternatives to the large banks that received government bailouts. Tax rebate checks are expected to provide a short-term boost to the economy, with women and young adults planning to spend the largest portions of their checks.
The document discusses personal brand. It begins by asking the reader what they think about brand and personal brand. It then states that many people think personal brand is only important for celebrities, officials, businesspeople or public figures. However, personal brand is important for everyone as it represents their uniqueness and qualities to others. Developing a personal brand allows anyone to market themselves effectively.
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u -tr a c k c u -tr a c k
This document introduces a fun way to search for people or things on Google by adding "is" after the name or
thing in quotation marks. Some examples given are searching "Zhang San is" which
The document appears to be a list of names that have sent blessings to "His Majesty". It includes over 30 Thai names written in English letters, as well as short messages or notes from some of the names.
This document discusses the definition of Islamic architecture and whether it can be considered a unique style. It questions whether Islamic architecture refers only to religious buildings like mosques, or all architecture from Muslim lands. It explores how the term "Islamic" is being used and whether there is a recognizable style that differs from non-Islamic cultures. The document suggests identifying typical elements in Islamic architecture that express a culture shaped by Islam in a way that differs from other traditions.
The document discusses the evolution of the internet and social media:
1. It describes the transition from static Web 1.0 to dynamic Web 2.0 with user-generated content and social networking features.
2. It outlines the rise of social networking services (SNS) like blogs, social bookmarking, media sharing sites, and microblogging platforms.
3. It provides examples of different types of social media including social networks, content communities, social gaming, chat, and discussion forums.
This document contains a summary of the table of contents for a physics textbook divided into two volumes. Volume 1 is divided into 5 parts covering topics such as measurement, motion, force, energy, momentum, rotation, oscillations, waves, thermodynamics, and kinetic theory of gases. Volume 2 is divided into 5 additional parts covering electromagnetism, images, interference, diffraction, and relativity, as well as additional topics in modern physics.
This document is a forwarded email thread discussing a Croatian journalist. It contains the original message criticizing the journalist for having a mother who was a communist, as well as subsequent forwards of that message between various parties for sharing. The document criticizes the journalist and calls for there to be "one less idiot in Croatia".
The document appears to be a presentation discussing Naver's mobile app platform and strategy. It provides statistics on daily active users and revenues over several periods. It also discusses Naver's goals of aligning its social network services with mobile and outlines its plans to support developers and grow its mobile app business from 2011 through early 2012.
1. The document discusses various types of computer crimes and computer criminals, ranging from novice hackers to organized crime rings.
2. Key cases of computer hacking and crimes are outlined, including the Morris worm of 1988, the hacking of Yahoo in 1997, and the hacking of Tsutomu Shimomura by Kevin Mitnick in 1995.
3. Computer crime statistics are presented, with estimates of annual losses ranging from $40-400 billion or more.
This document outlines Samm Snyder's personality project which explores both inherent and learned traits. It examines inherited features and traits, outer appearance, social behavior, talents and abilities. It also delves into future plans, eating habits, fears, favorites, emotions, feelings, and life experiences to provide a holistic view of Samm Snyder's personality.
La cultura Moche se desarrolló en la costa norte del Perú entre los años 100 a.C. y 700 d.C. Estaba formada por varios señoríos poderosos unidos por el idioma, la religión y las tradiciones. La economía moche se basaba principalmente en la agricultura y la pesca, cultivando una gran variedad de productos alimenticios. El arte moche alcanzó una gran calidad, destacando sus cerámicas bicromas con figuras que representaban escenas de la vida diaria y retratos que plasm
The document describes different methods of communication over the internet including email, chat, voice over IP (VoIP), and video conferencing. E-mail can be used for communication between individuals or groups. Chat options include MSN Messenger. Voice calls can be placed over the internet using VoIP technology instead of traditional phone lines. Video conferencing allows for face-to-face communication online through programs and webcams.
The document discusses cloud computing and its benefits. It notes that cloud computing allows for access to computing resources from anywhere using an internet connection. Some key benefits mentioned are flexibility, cost savings from not having to maintain physical infrastructure, and scalability to add or remove resources as needed.
The document discusses social networking sites (SNS) and microblogging. It mentions Weibo, an important Chinese microblogging platform, and notes the years 2011 and SACC2011, possibly referring to a conference. The repetitive structure discusses transmission of information on SNS and microblogging platforms.
Testing Techniques For Agile Testers - Janet GregoryAGILEMinds
This document discusses techniques for agile testers. It covers test planning at the product, release, and iteration levels. Collaboration and communication are emphasized. The Agile Testing Quadrants framework is introduced for classifying different types of tests based on purpose. Test-driven development (TDD) benefits and quadrant one testing are described, focusing on technology-facing tests that support developers. Automation, test strategy planning, and the testing toolkit are also mentioned.
This document contains a summary of a report presented at a conference on mobile technologies, business, and prospects. The summary is divided into five sections:
1. An introduction to mobile learning (M-learning), which involves the use of mobile devices for educational purposes.
2. Sections 2-4 discuss additional aspects of M-learning.
3. Section 5 draws conclusions about M-learning.
This document discusses personal branding and provides steps to build a personal brand. It defines personal brand as a set of perceptions formed by others based on their experiences with an individual. It then lists the key elements of personal brand as passion, commitment, focus and patience. Finally, it outlines a 7 step process to establish a personal brand, which includes conducting a brand audit, assessing your image, determining your identity and positioning your brand.
Women are projected to make up the majority of the US labor force for the first time in history. This will have significant economic impacts as women increasingly control household spending and incomes. Small community banks are gaining market share by marketing themselves as more trustworthy alternatives to the large banks that received government bailouts. Tax rebate checks are expected to provide a short-term boost to the economy, with women and young adults planning to spend the largest portions of their checks.
The document discusses personal brand. It begins by asking the reader what they think about brand and personal brand. It then states that many people think personal brand is only important for celebrities, officials, businesspeople or public figures. However, personal brand is important for everyone as it represents their uniqueness and qualities to others. Developing a personal brand allows anyone to market themselves effectively.
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u -tr a c k c u -tr a c k
This document introduces a fun way to search for people or things on Google by adding "is" after the name or
thing in quotation marks. Some examples given are searching "Zhang San is" which
The document appears to be a list of names that have sent blessings to "His Majesty". It includes over 30 Thai names written in English letters, as well as short messages or notes from some of the names.
This document discusses the definition of Islamic architecture and whether it can be considered a unique style. It questions whether Islamic architecture refers only to religious buildings like mosques, or all architecture from Muslim lands. It explores how the term "Islamic" is being used and whether there is a recognizable style that differs from non-Islamic cultures. The document suggests identifying typical elements in Islamic architecture that express a culture shaped by Islam in a way that differs from other traditions.
The document discusses the evolution of the internet and social media:
1. It describes the transition from static Web 1.0 to dynamic Web 2.0 with user-generated content and social networking features.
2. It outlines the rise of social networking services (SNS) like blogs, social bookmarking, media sharing sites, and microblogging platforms.
3. It provides examples of different types of social media including social networks, content communities, social gaming, chat, and discussion forums.
This document contains a summary of the table of contents for a physics textbook divided into two volumes. Volume 1 is divided into 5 parts covering topics such as measurement, motion, force, energy, momentum, rotation, oscillations, waves, thermodynamics, and kinetic theory of gases. Volume 2 is divided into 5 additional parts covering electromagnetism, images, interference, diffraction, and relativity, as well as additional topics in modern physics.
This document is a forwarded email thread discussing a Croatian journalist. It contains the original message criticizing the journalist for having a mother who was a communist, as well as subsequent forwards of that message between various parties for sharing. The document criticizes the journalist and calls for there to be "one less idiot in Croatia".
The document appears to be a presentation discussing Naver's mobile app platform and strategy. It provides statistics on daily active users and revenues over several periods. It also discusses Naver's goals of aligning its social network services with mobile and outlines its plans to support developers and grow its mobile app business from 2011 through early 2012.
1. The document discusses various types of computer crimes and computer criminals, ranging from novice hackers to organized crime rings.
2. Key cases of computer hacking and crimes are outlined, including the Morris worm of 1988, the hacking of Yahoo in 1997, and the hacking of Tsutomu Shimomura by Kevin Mitnick in 1995.
3. Computer crime statistics are presented, with estimates of annual losses ranging from $40-400 billion or more.
This document outlines Samm Snyder's personality project which explores both inherent and learned traits. It examines inherited features and traits, outer appearance, social behavior, talents and abilities. It also delves into future plans, eating habits, fears, favorites, emotions, feelings, and life experiences to provide a holistic view of Samm Snyder's personality.
La cultura Moche se desarrolló en la costa norte del Perú entre los años 100 a.C. y 700 d.C. Estaba formada por varios señoríos poderosos unidos por el idioma, la religión y las tradiciones. La economía moche se basaba principalmente en la agricultura y la pesca, cultivando una gran variedad de productos alimenticios. El arte moche alcanzó una gran calidad, destacando sus cerámicas bicromas con figuras que representaban escenas de la vida diaria y retratos que plasm
El documento describe los pasos que una persona debe seguir si experimenta un ataque al corazón mientras está sola. Recomienda toser vigorosamente de manera repetida, tomando una respiración profunda antes de cada tosido, para mantener la circulación de la sangre y ayudar al corazón a recuperar su ritmo normal hasta que se pueda obtener ayuda médica. También enfatiza la importancia de compartir esta información para salvar vidas.
El documento describe la visita de un hombre y su esposa a una feria agrícola donde ven tres toros sementales con letreros indicando la frecuencia de sus apareamientos. La esposa bromea con su marido sugiriendo que debería aprender de los toros, apareándose más a menudo. Cuando ven al tercer toro, que se aparea diariamente, el marido responde molesto que debería preguntar si es con la misma vaca cada vez.
The document discusses several models of organizational culture:
1) The F-X Change model presents culture as shared assumptions that guide behavior and are taken for granted.
2) The Denison model views culture as deep structure of organizations involving shared values, beliefs, and behaviors.
3) Edgar Schein's model proposes that culture consists of observable artifacts, espoused values, and deep basic underlying assumptions.
1. The document discusses various types of computer crime and computer criminals, ranging from novice hackers to organized crime rings.
2. Examples of specific computer crimes are discussed, such as the Morris worm of 1988, hacks on Yahoo and AOL, and the theft of trade secrets from companies by hackers like Kevin Mitnick.
3. Statistics are presented on the large financial losses caused by computer crimes, such as billions lost annually to online theft and fraud.
1. The document discusses various types of computer crime and hackers/crackers, including novice hackers, organized crime groups, hackers for ideological reasons, and con artists.
2. Examples are provided of early computer crimes in the 1980s involving worms and unauthorized access to systems.
3. Statistics are presented on the increasing costs of computer crime to businesses and individuals over the years, now in the billions of dollars.
Media Plaza Presentatie Businessclub Velperbroek 16 08 2008Media Plaza
The document appears to be a technical diagram showing the process of an F-X change involving photo development (PD). It shows information being received and then processed through different stages represented by boxes connected by arrows before an outcome is produced. The overall flow and purpose of the process is unclear from the limited visual information provided.
This document provides specifications for locating pins with diameters ranging from 6mm to 19mm. It includes dimensions for the pins like radii, depth, and tolerances. Charts list National Aerospace and Defense Contractors Accreditation Program (NAAMS) codes, dimensions, and weights for each pin size. Pins are made of SAE 8620 steel and hardened to 58-62 Rockwell C.
The document contains a series of symbols and characters with no discernible meaning. There are repeating patterns of letters, symbols and blank spaces but no coherent words, sentences or identifiable language.
This document discusses computer crime. It begins with an encrypted header and footer on each page. The document then lists numbered sections that likely correspond to different types or cases of computer crimes.
The International News Media Association (INMA) is a non-profit organization that provides its over 5,300 members from 588 media companies in 81 countries with ideas, best practices, and strategic insights to help grow their audience and revenue through conferences, reports, and networking opportunities; membership benefits include access to case studies, resources, and leadership opportunities to support innovating news media businesses.
I'm a fan of paid-for content online. Growing up in a the news media world I undrstand good journalism should be paid for and can not be paid just by the pennies of online advertising. But do newspaper execs really expect people to pay for copy/paste content? Seriously? Come on people....
The document summarizes key lessons from the INMA European Conference 2011.
1) Leaders discussed transforming companies from print to digital and multimedia, including changing company culture, creating cross-department projects, and setting ambitious targets.
2) Successful strategies included hiring digital journalists, understanding the business side, and creating content across multiple platforms to monetize each channel.
3) Data-driven advertising, creating audience-focused deals, and continuous training were also emphasized.
- On July 22nd 2011, there were bombings in Oslo and a mass shooting at a youth camp on the island of Utøya. This presented major challenges for VG as they covered these breaking news events.
- VG's offices were evacuated after the bomb explosion. Staff worked from a temporary location to report on the events. They established routines for staff support and counseling in the aftermath.
- Covering these tragic events raised difficult ethical dilemmas around identifying and portraying the shooter. VG's choices faced some criticism but also generated significant public discussion. The experience highlighted both strengths and weaknesses in VG's emergency preparedness and communication.
The document summarizes the coverage by Gazeta.pl, a Polish news website, of the 2010 plane crash in Smolensk, Russia that killed 96 people including the Polish president, first lady, and many other government officials. It describes Gazeta.pl's extensive real-time reporting efforts in the immediate aftermath of the crash, including redesigning their website to prominently feature continuous updates about the crash. It also discusses the memorial services, conspiracy theories surrounding the crash, its impact on Polish politics, and Gazeta.pl's analytics around the heavy traffic to their site during this breaking news period.
Apple’s deadline for app owners to run content subscriptions through iTunes or not at all may has passed on June 30. Which news media apps have compiled with Apple's rules and which have not. Who is using iTunes payment system and who is not? A (very) brief overview.
This document discusses strategies for Aftenposten, a Norwegian newspaper, to develop new digital revenue streams. It outlines three steps: 1) Improving existing ad products; 2) Growing classified ads; 3) Developing user-paid services. For the third step, it explores repackaging content, creating special services/clubs, and mobile apps/services. Some example projects are discussed, like revitalizing the e-paper, digital archives, and niche products. The goal is to create unique value through improved content, convenience, usefulness, packaging, and experience.
This document contains contact information for Anders Olofsson across several social media platforms and websites, including his profiles on Twitter, Facebook, Bambuser, Jaiku, Flickr, Nanoblogg, Foursquare, and LinkedIn. It aims to provide multiple ways to connect with Anders Olofsson online through his various social accounts.
The document discusses advertising strategies for local news websites. It recommends developing an attractive product with premium ad offerings, classified listings, and yellow page listings. It also suggests hyperlocal ad formats targeted to specific postal codes. Context-based ads and pursuing a "Many Small Brooks" strategy of working with many small local advertisers are also presented as effective strategies. The goal is to provide advertisers with attention, interest, desire and action by working together across multiple media platforms.
The document discusses the current state of paid digital content among North American newspapers. It finds that 90% do not currently charge for content, though 60% are considering moving to paid models. There are differences in how publishers and consumers value digital news content, with consumers generally seeing less value than publishers. Resistance to paid content is also currently quite high, with 42% of users in one market saying they would stop visiting a site if it began charging for access.
This document discusses the importance of understanding audiences at the individual level in order to deliver relevant and personalized content. It argues that content only has value if it is useful to readers, and that publishers can dominate their communities by collecting rich audience data and using it to tailor the content and advertising experiences of each unique reader. This level of personalization across multiple touchpoints (web, mobile, print, etc.) will keep readers engaged and allow the publisher to charge advertisers more for targeted ads.
This document contains information about an interactive design agency. It discusses the services offered by the agency which include concept development, mobile solutions, websites, applications, social media integration and more. It also provides examples of projects the agency has worked on, including readymade food campaigns, insurance campaigns, and Motorola government solutions projects. The agency creates engaging digital experiences and breaks conventions to achieve marketing goals such as increasing interaction and awareness for its clients.
The document discusses innovation in journalism and news delivery. It proposes that traditional print-centric news organizations must transition to become fully integrated digital and online newsrooms. This allows producing multi-format content and engaging audiences across multiple platforms. The document also discusses pricing strategies, arguing that only scarce or unique content and services can be charged for, while bulk contacts and ads have become nearly worthless. News organizations must define what they uniquely provide and align prices across all platforms.
This document discusses the challenges facing newspaper publishers in transitioning to digital platforms and the rise of paywalls. It outlines three main factors contributing to the failure of the advertising model: declining ad rates, the growing influence of Facebook and Google sucking up readers' time and money, and the resulting collapse of average revenue per user (ARPU). The document argues that a hybrid model combining free and paid content across print and digital, supported by advertising, subscriptions, and pay-per-view, is needed to reverse this trend. Publishers are encouraged to target their most engaged audiences and offer a better user experience to convince some readers to pay while keeping other content free.
This document discusses challenges in online advertising and measuring ad performance. It presents data showing unique daily users for different Danish media websites. It then discusses the distance between advertisers and customers, and how advertisers, ad agencies, and media agencies each have limitations. The document asks what advertisers want to achieve with their ads and discusses using ads to drive clicks or interest in a company. Finally, it discusses the concept of willingness to pay for different types of media like newspapers or music.
This document summarizes Helsingin Sanomat, the largest newspaper in Finland, and its digital offerings. [1] Helsingin Sanomat has over 965,000 readers for its daily paper and weekly supplements. [2] It launched a paid digital edition in 2006 combined with a print subscription. [3] This combined subscription provides digital access for a low additional monthly fee. As a result of these paid digital offerings, over 1/5 of Helsingin Sanomat's subscriptions now include digital access, and digital revenues have increased without negatively impacting print. The newspaper has also seen rising traffic to its free digital content online.
The document discusses several challenges facing traditional media companies as their business models transition from print to digital. It notes that journalism is expensive, Google takes a large share of digital advertising revenue, and the failure of the advertising model threatens sustainability. The document advocates that media companies focus on building conversations, embrace new platforms, and monetize their online audiences through new business models rather than view Google as the enemy.
Newspaper websites have huge audiences, often 10-20 times larger than their print circulation numbers. However, they are not generating as much ad revenue as expected given these large audiences. The problem seems to be that despite newspapers having millions of unique visitors per month, they have not been able to fully monetize this traffic through advertising.
This document contains contact information for Anders Olofsson across several social media platforms and websites, including his profiles on Twitter, Facebook, Bambuser, Jaiku, Flickr, Nanoblogg, Foursquare, and LinkedIn. It aims to provide multiple ways to connect with Anders Olofsson online through his various social accounts.
1. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Monetizing newsmedia :
where is the problem ?
02/2010 SIPA/Ouest-France
Hello everybody,
My boss asked me « why do those web sites, with such big
audiences, don’ get more ads ?
t
Where’ the problem ?
s
1
2. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Newspapers web sites announce huge
audience!
330 000 copies, 5 millions UV/month
330 000 copies, 6 millions UV/month
123 000 copies, 2,9 millions UV/month
02/2010 SIPA/Ouest-France
The fact is, in France as elsewhere, newspapers web sites
have huge numbers, much higher than their circulation.
We’ talking of millions UV each month, up to 10 or 20
re
times more than copies sold.
2
3. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Great audience, but no ad
02/2010 SIPA/Ouest-France
But this is the main problem : Great audience, but no money.
And no business model.
Newspapers don’ get on the web the money they lose in the
t
print …
3
4. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
What metrics do we hear about ?
• Circulation of a daily newspaper
• Unique visitors of a web site in one month
• Advertising revenue : display …
02/2010 SIPA/Ouest-France
I’ quite surprised with the metrics used by media pundits,
m
journalists, and even publishers.
I’ been reading about the weakness of circulation (daily
ve
circulation), and of the strength of the web sites audience
(counted in Unique Visitors per month).
For advertising, you never know whether they talk about total
advertising revenue or commercial advertising, excluding
classifieds.
4
5. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
=
02/2010 SIPA/Ouest-France
In English you say « counting apples with oranges ».
How can we seriously compare a daily circulation with a
monthly unique visitor ?
I guess it’ forbidden in primary school !
s
5
6. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Advertising revenue
=
eyeballs * value of these eyeballs
Question 1 : how many eyeballs ?
What audience do you sell ?
02/2010 SIPA/Ouest-France
6
7. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
What is audience ?
Audience = Users * Usage
Talking about UV is not enough, we must talk
Usage.
Usage = visits * page views
Or
Usage = visits * time spent
02/2010 SIPA/Ouest-France
7
8. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
The great illusion of news sites
audience
• In France: 36,7 millions people on the net
•Spending 39 hours 41 minutes per month
•Out of 50,4 millions aged 15+
• Out of them:
•23 millions visit at least one news site (Google
news included), at least once in a month
•7 visits per month on all sites
•Spending only 41 minutes per month
Ø That’ less than 1 min 25 sec per day !
s
02/2010 SIPA/Ouest-France
A closer look to figures is flabbergasting !
In France, many people spend a lot of time on the web, ans
it’ soaring.
s
But they are not much interested in news sites !
Less than one and a half minute per day for those who visit a
news site !
8
9. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
The voice of him that crieth in the
wilderness …
02/2010 SIPA/Ouest-France
We could almost say that our news sites are like …
We newspapers people do like voice of God journalism …
9
10. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
The forgotten power of print
• In France:
–41 million read at least one newspaper at
least once in a month (UV !)
–35,3 million at least once a week
–24 million readers per day
–Spending 28 minutes per day
ØThat’ 20 times more than news web sites !
s
02/2010 SIPA/Ouest-France
Print is declining (paid circulation).
Print is loosing money (mostly from classified and
subscribers)
But print is still very powerful : One french out of two spends
almost half an hour per day !
10
11. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Wanna talk
eyeballs ?
02/2010 SIPA/Ouest-France
From an audience point of view, there is no comparison
between newspapers and news web sites
11
12. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Wanna
talk
revenue?
02/2010 SIPA/Ouest-France
This explains why news web sites do not bring a lot of
money …
12
13. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Advertising
=
eyeballs * value of these eyeballs
Question 2 : value of these eyeballs ?
What money do you get per eyeball ?
02/2010 SIPA/Ouest-France
13
14. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
A quick survey, just to check …
• Information gathered from 12 INMA
fellows
• Print : circulation, readers, number of
issues, number of pages seen/read, time
spent, …
• Web : Unique Visitors, days of visits, page
views, time spent
• For both : advertising turnover, excluding
classified
02/2010 SIPA/Ouest-France
I wanted to check this new theory.
I asked my Inma fellows some figures.
Don’ ask me which newspapers. Figures are coming from
t
different european and north american countries, with very
different levels of web performance.
14
15. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Counting apples with apples
•Myaveragenewspaper :
– 300 000 copies, 36 pages, 70 % seen/read, weekdays
– 900 000 readers per day, 25 minutes per reader
– €45 millions advertising (excluding classified)
•myaveragenewspaperonline.com :
– 4,4 millions UV, 11,7 million visits per month
– 5,4 page views and 6,3 minutes per visit
– €8 millions advertising
02/2010 SIPA/Ouest-France
To compare things seriously, I’ show you the figures of a
ll
fictitious newspaper, which is in fact an average of all the
different newspapers I could get the figures from.
I first tried with Ouest-France data, then with another
newspaper, then a third one, and so on.
I got the same kind of results with 11 newspapers out of 12.
This is why I’ imagined this average dailynewspaper and
ve
its web site.
You can benchmark your own performance, and I would love
to receive more data to improve this analysis.
The idea is to build ratios, comparing the web site figure to
the same figure for the print edition: a visit ratio, a page view
ratio, a time spent ratio, and an advertising ratio
15
16. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Counting visits
•Print :
•900 000 readers per day * 25,8 days per month =
23 220 000 « visits » per month
•Web :
•11 700 000 visits per month
Ø Web/print ratio on visits : 50 %
02/2010 SIPA/Ouest-France
So let’ count.
s
Visits : newspapers have visitors, they call them readers.
This average newspaper has 900 000 visits per day, and is
published on weekdays. That makes 25.8 issues per month.
Thus, we can say this daily gets more than 23 millions visits
per month, while its web site gets a bit less than 12 millions
visits.
The web vs print ratio is 50 % on visits.
Does it make sense to you ?
Any trouble ?
16
17. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Counting page views
•Print :
•36 pages, 70 % seen/read => 25 « page views » per
« visit »
•25*23 220 000 visits = 580,5 millions page views per
month
•Web :
•5,4 page views per visit
•5,4*11 700 000 visits = 63,2 millions page views
Ø Web/print ratio on pageviews : 11 %
02/2010 SIPA/Ouest-France
Now counting page views.
Out of the 36 pages of the daily, 70%, or 25 pages are read
or seen by an average reader, That makes 25 page views
per reader per day.
Which makes 580 millions page views per month, while the
web site gets 5,4 pages views per visit, say 63 millions page
views per month.
The web vs print ratio is 11%. Print edition brings 9 times
more page views than the web site. This number can change
from one newspaper to another, but the print issue is always
much more powerful for delivering page views.
17
18. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Counting time spent
•Print :
•25 minutes per reader per day (per « visit »)
•25 * 23 220 000 visits = 580,5 millions minutes
•Web :
•6,3 minutes per visit
•6,3 * 11 700 000 visis = 71,3 millions minutes
Ø Web/print ratio on time spent : 13 %
02/2010 SIPA/Ouest-France
This is a difficult one.
Time is pretty well measured for web sites, but it’ not so
s
precise for newspapers.
So, we’ do it, but stay cautious with the results.
ll
Newspapers in my panel have pretty strong web sites.
18
19. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
What do we get ?
• Visits : 50 %
• Page views : 11 %
• Time spent : 13 %
• Advertising revenue : 19 %
02/2010 SIPA/Ouest-France
Only one surprise, but a big one: the advertising
performance of web sites is pretty good, above the page
views or time spent ratios.
19
20. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Time spent and advertising
revenue (web/print ratios)
50,0%
45,0%
40,0%
35,0% Time spent Turnover
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
02/2010 SIPA/Ouest-France
For any of the 12 newspapers, you can check that the
advertising ratio is higher thant the time spent ratio. All
newspapers have more revenue per minute spent on their
site than in their print issue.
20
21. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Conclusion 1 : confirmation
Print newspapers are extremely powerful
at delivering eyeballs.
That’ why they get so much advertising.
s
02/2010 SIPA/Ouest-France
The figures are OK with my first analysis
21
22. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Conclusion 2 : confirmation
Newspaper web sites are not yet as
powerful as their print edition when
counting eyeballs
02/2010 SIPA/Ouest-France
No surprise
22
23. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Conclusion 3 : surprise !
Newspaper web sites generate
surprisingly good advertising revenue…
compared to the eyeballs they deliver!
They get more advertising revenue per
page or per minute than their print
counterpart.
02/2010 SIPA/Ouest-France
The good surprise
23
24. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
There is a good
advertising business
model on news web sites !
02/2010 SIPA/Ouest-France
Unlike what we read and hear, there is a pretty good
advertising business model for web sites.
24
25. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
For news web sites, the
problem is not
advertising,
it’ audience !
s
02/2010 SIPA/Ouest-France
A good business model, but not to be compared with the
paer one.
It’ much very difficult for a web sites to reach the same
s
performance.
Yes, this is the key.
25
26. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
Hard time for newsmedia …
• Paid print circulation keeps on declining
• Classifieds are gone forever
• Web sites get little audience, thus
– Get less advertising money than print
– Don’ get much money from paid content
t
ØThe old business model is dead
02/2010 SIPA/Ouest-France
Our future may not be radiant, with so many bad news.
Our web sites will never replace the print edition alone.
A web site will never get back the money our print edition is
loosing.
26
27. H H
F-XC A N GE F-XC A N GE
PD PD
!
!
W
W
O
O
N
N
y
y
bu
bu
to
to
k
k
lic
lic
C
C
w
w
m
m
w w
w
w
o
o
.d o .c .d o .c
c u-tr a c k c u-tr a c k
New business models ?
• Think about smartphones, ipads , …
– Already get much more audience per user
– Thus will get more money, from ads, from content or
from apps themselves
• Think about downsizing your costs…
• Think about engaging your audience :
crowdsourcing, social medias …
ØThere is a bright digital future to build
02/2010 SIPA/Ouest-France
But there are many solutions.
Not one fits all.
Many.
27