Dustin Cederholm, Digital Marketing Strategist and guest, Jonathan Rodriguez, Digital Marketing Manager at Fluid Advertising, talk about the tasks that tend to make marketing teams nervous and how to handle them most effectively. bit.ly/1NmKV5y

1. Not so scary!
T h i n g s t h e b e s t m a r k e t e r s s h o u l d n o t b e a f r a i d o f.

2. Dustin Cederholm
Digital Marketing Manager,
Fluid
Jonathan
Rodriguez
Managing Director/Partner,
Fluid
Dustin Cederholm has been engaged
in conversion optimization
professionally for more than 7 years.
His experience has helped
companies as small as 25 employees
with less than $1 million revenue
and as large as 2,500 employees
with >$1 billion revenue. He uses
advanced CRO techniques to turn
client’s site traffic into revenue.
Jonathan is the Digital Marketing
Manager at Fluid. Before arriving
at Fluid, Jonathan worked at
SEO.com starting as a wee SEO
specialist. Over the course of 2
years, he climbed the ranks to
where he managed one of
SEO.com’s largest accounts. His
interest range from conversion
optimation and social media to
Doctor Who and Harley’s Allons-y!
@Dustin Cederholm @GetFluid

3. @DustinCederholm
#FluidWebinarSeries
@GetFluid

4. Never fear: Follow the leader
L e a r n t o u s e t h e m a r k e t i n g s t r a t e g i e s y o u r c o m p e t i t o r s u s e ,
t h e n u s e t h e m b e t t e r !

5. 5
Follow the leader
We hear the saying, “Don’t recreate the wheel,” all the time. But how often do you
more or less starting from scratch? Not as often as you might think.
Great marketing strategies include a few of the best marketing channels that almost
always work, no matter what industry you’re in.

6. Never fear: Zig when others zag
C r e a t i v e m a r k e t i n g t a k e s o u t s i d e t h e b o x t h i n k i n g .

7. 7
Zig when others zag
What is a marketing strategy if all you do is mimic others? While it’s fine to select
some of the same marketing channels as your competition and industry leaders,
creating unique campaigns that use your brand voice will set your offering apart from
the crowd.
Image source: http://blog.marketo.com/2013/05/5-of-the-most-innovative-and-unique-marketing-
campaigns-so-far-in-2013.html

8. Never fear: Budget meetings
To b e t t e r m a r k e t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

9. 9
Marketing budget meetings

10. Never fear: Reporting a bad campaign
To b e t t e r m a r k e t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

11. 11
Marketing Campaigns & Education
• User behavior
• Resistance to CTA
• Not answering the
customer’s questions
• Feedback

12. Never fear: Getting to know your customer
To b e t t e r m a r k e t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

13. 13
Get to know your customer
• Referrals/reviews
• Annual surveys
• Personal calls
• Research sessions
• Holiday gifts

14. Fear: The dark
To b e t t e r m a r k e t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

15. 15
Don’t get lost in the dark

16. IN SUMMARY
• Follow the leader
• Zig when others zag
• Win your marketing budget
• Learn from every campaign
• Get to know your customer
• Don’t get lost in the dark

17. Questions?
Not so scary !
T h i n g s t h e b e s t m a r k e t e r s s h o u l d n o t b e a f r a i d o f.

18. 18
Can you speak to all of the
different tools to watch
personas, traffic, and to
understand how the site is
working?

19. 19
It seems like it takes a huge
budget to advertise online.
What do I do if I can’t
afford that?

20. 20
I don’t have time to stay
current on the advertising
world. How can our company
have an impact without
spending too much time on
marketing?

21. Next month…
The Year in Review
A look back at Fluid’s predictions for 2015 and an
assessment of where the industry stands.
When: Tuesday November 24, 2015 @ 11:30 am MST
(last Tues. of every month)