"How to Score Sponsorships"
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Sponsorships Spaghetti Spirits workshop. Come learn how to pitch your brand/business for sponsorships of events.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Influencer Marketing Master Class - Alexis Andreasik
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In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Amazing and On Point - Ramon Ray, USA TODAY
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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"How to Score Sponsorships"
- 2. introductions n a m e b u s i n e s s n a m e y o u r m i s s i o n s t a t e m e n t
- 3. vice presiden t , market in g visit ex 13 years market in g ex perien ce 5 years sales ex perien ce @ gat h an dborden gathan d. borden
- 4. @ t mariecon su lt in g tiandra robinson
- 5. overview of spon sorsh ips. compon en t s of a spon sorsh ip packet . wh at bu sin esses look for in spon sorsh ips. h ow t o craft a spon sorsh ip let t er or email. h ow t o pit ch you r bu sin ess or even t for spon sorsh ip. recap + q & a. agenda
- 6. let’s look at some numbers…
- 7. 79% percentage of U.S. marketers who generate sales at events.
- 8. 84% percentage of event attendees that have a more positive opinion about brand being promoted after the event
- 9. <50% percentage of marketers who have a standardized process to measure event sponsorship
- 10. 17% percentage of experienced event professionals who say there is a noticeable decrease in sponsorship retention
- 11. business marketing plan owned media website earned media public relations shared media social media events and your sponsorships fit into all 3 categories of media coverage.
- 13. organ iz at ion overview. even t in formation . spon sorsh ip levels & ben efit s. retu rn /reply form. follow - u p meet in g. 5 elements of a sponsorship packet
- 14. bran d visibilit y. what brands look for…
- 15. t arget ed m arket in g. what brands look for…
- 16. cu st omer percept ion . what brands look for…
- 17. lead gen erat ion . what brands look for…
- 19. commu n it y goodwill. what brands look for…
- 20. con t en t st rat egy. what brands look for…
- 21. ret u rn on in vest men t . what brands look for…
- 22. make your meetings relational not transactional.
- 23. h ow t o craft you r spon sorsh ip requ est let t er. workshop activity
- 25. research you r prospects. 7 tips on how to pitch
- 26. learn in g vs. earn in g 7 tips on how to pitch
- 27. embrace rejection s. 7 tips on how to pitch
- 28. kn ow you r script . 7 tips on how to pitch
- 29. dedicat e t ime to cold - call. 7 tips on how to pitch
- 30. sh are cu st omer su ccess stories. 7 tips on how to pitch
- 31. set u p n ext steps. 7 tips on how to pitch
- 32. RECAP
- 34. make your meetings relational not transactional.
- 35. allow your data to make marketing decisions transparent.
- 36. move from a push strategy to a pull strategy
- 38. vice presiden t , market in g visit ex gat h an borden @ gmail.com @ gat h an dborden gathan d. borden