Multinational SEO requires a significantly different mindset and toolset than US-only SEO. This session provides best practices for structural and on-page considerations.
-Sending the right signals to the search engines - what matters most?
-Structural/technical best practices.
-Tools for multinational SEO.
-Case Studies.
-Content translation considerations
Sometimes the amount of data available can be overwhelming and confusing, especially at international scenarios. This presentation (for the International Search Summit Seattle 2012) aims to show how to use analytics to uncover opportunities and explore some best practices for international multilingual web analysis
Some valuable insights into why duplicate content on your website is a problem for Google. Work-arounds and suggested solutions are made, but please let us know your thoughts.
During the planning and construction of their model website homepage, the author considered their target audience and researched similar websites to understand features. Technologies used included Weebly to draft pages, IMDb to research movies, and Google to find layout examples. Photoshop was used to maintain consistent styles across images and text. In construction, Aviary, YouTube, Photoshop, Facebook and Twitter were utilized. The author believes their website effectively promotes a film trailer for a horror genre audience. Upon reflection, the author notes additional features like animations, character bios and forums could have been included.
Google uses over 200 factors in ranking your website. Google will never tell you these factors or their relative importance. The reason for this is that Google changes their algorithms over 500 times per year. The video below, featuring Eric Schmidt, the ex-CEO of Google, explains why they don’t give you this information.
This session will benefit any affiliate or operator that is currently running global search campaigns or looking to develop them in the near future – also those that have not yet thought about international search, but are looking to increase international sales. Delegates will learn about the core elements and considerations that should be made for multilingual search (localisation importance, non-Google engines, link building across territories)… and the latest search trends in gaming – extending to identifying these new opportunities, with specific focus on France, Russia, Italy and Spain, and how strategy can be developed to target them.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
The number of people accessing their emails via mobile devices in 2012 continues to grow. But mobile email is not really about repurposing desktop email and squeezing it to a smaller screen. The real value of mobile email is the ability to deliver instant gratification wherever the consumer is, in a way that cannot be duplicated at the desktop. Join this session to discuss how mobile has evolved over the past year, and how to utilize the consumer mobile data that's available to you. See real examples of marketers using mobile as a unique opportunity to offer up content that cannot be duplicated by the desktop.
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Futu...Benj Arriola
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Future Proof SEO Strategies
Online Marketing Summit (OMS) 2012 Presentation by Benj Arriola
Sometimes the amount of data available can be overwhelming and confusing, especially at international scenarios. This presentation (for the International Search Summit Seattle 2012) aims to show how to use analytics to uncover opportunities and explore some best practices for international multilingual web analysis
Some valuable insights into why duplicate content on your website is a problem for Google. Work-arounds and suggested solutions are made, but please let us know your thoughts.
During the planning and construction of their model website homepage, the author considered their target audience and researched similar websites to understand features. Technologies used included Weebly to draft pages, IMDb to research movies, and Google to find layout examples. Photoshop was used to maintain consistent styles across images and text. In construction, Aviary, YouTube, Photoshop, Facebook and Twitter were utilized. The author believes their website effectively promotes a film trailer for a horror genre audience. Upon reflection, the author notes additional features like animations, character bios and forums could have been included.
Google uses over 200 factors in ranking your website. Google will never tell you these factors or their relative importance. The reason for this is that Google changes their algorithms over 500 times per year. The video below, featuring Eric Schmidt, the ex-CEO of Google, explains why they don’t give you this information.
This session will benefit any affiliate or operator that is currently running global search campaigns or looking to develop them in the near future – also those that have not yet thought about international search, but are looking to increase international sales. Delegates will learn about the core elements and considerations that should be made for multilingual search (localisation importance, non-Google engines, link building across territories)… and the latest search trends in gaming – extending to identifying these new opportunities, with specific focus on France, Russia, Italy and Spain, and how strategy can be developed to target them.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
The number of people accessing their emails via mobile devices in 2012 continues to grow. But mobile email is not really about repurposing desktop email and squeezing it to a smaller screen. The real value of mobile email is the ability to deliver instant gratification wherever the consumer is, in a way that cannot be duplicated at the desktop. Join this session to discuss how mobile has evolved over the past year, and how to utilize the consumer mobile data that's available to you. See real examples of marketers using mobile as a unique opportunity to offer up content that cannot be duplicated by the desktop.
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Futu...Benj Arriola
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Future Proof SEO Strategies
Online Marketing Summit (OMS) 2012 Presentation by Benj Arriola
Insider's Guide to Creating Multilingual Websites That Drive RevenueFlorian Auckenthaler
DesigningIT & Acclaro Webinar Presentation. The webinar is geared towards digital marketing professionals, web admins and developers who are interested in creating or maintaining a successful, revenue-generation multilingual website.
The full webinar is available here https://www.youtube.com/watch?v=2x-hFKS9TuU
International SEO: Planning, Optimising and Tracking ResultsTom Whiley
The document discusses international SEO and provides tips for planning, optimizing, and tracking results across different countries and languages. It notes that search results and algorithms vary by location and content needs to be explicitly targeted. It recommends localizing products/services, researching search volumes, and considering alternative search engines besides Google in some markets. It also provides options for website structure like using country-specific domains, subdomains, or subdirectories and explains how to set up geo-targeting and international link building.
10 Things Web Designers tend to forget when doing SEOTimon Hartung
1) Tim Hartung presented 10 things web designers tend to forget when doing SEO, including using Google Webmaster Tools, having good sitemaps, being careful with robots.txt files, ensuring AJAX and JavaScript content is crawlable, and optimizing site speed.
2) Schema.org and rel=author annotations can increase click-through rates on search engine results pages by providing rich snippets for structured data and attributing content to authors.
3) International IP redirects that send all traffic to country-specific sites can hurt SEO by preventing search engines from accessing global site content. Redirects should target homepages only and notifications provided for users redirected away from their expected language or country content.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
This document discusses international SEO and geo-targeting websites to different countries and languages. Some key tips include hosting the site locally, providing content in local languages and currencies, and using appropriate domain structures like subdomains or subdirectories dedicated to specific regions. Proper use of language metadata tags is also recommended to clearly indicate the targeted language and location to search engines. Testing international sites requires separate tracking and optimization for each targeted market.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Geo-Targeted SEO for the Online RetailerBenj Arriola
This document discusses geo-targeted SEO strategies for online retailers. It begins by defining geo-targeted SEO and distinguishing it from standard local and international SEO approaches. It then covers specific ranking factors and tactics for geo-targeted SEO, including on-page optimization with location-specific keywords and structured data, links from locally relevant sites, consistent business listings, and tailored local content. Examples from Grubhub demonstrate how these techniques have helped rank their local landing pages. The document emphasizes that geo-targeting requires dedicated approaches for each location to improve search visibility and conversions for target audiences.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
Expanding your site to new languages or country variations requires considering search issues, user needs, and technical implementation. Key steps include assessing language needs, using rel="alternate" hreflang tags to help search engines understand language variations, and following best practices like making each URL independently usable and locally optimized for different regions. Implementing internationalization properly can help discovery and provide more targeted search results.
International SEO: How to Establish a Global Web Presence with a Localized FeelBusinessOnline
Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
The document discusses content duplication and how search engines handle it. It explains that duplication hurts search results by providing less unique content to users. The document provides advice to webmasters on how to avoid accidental duplication that could impact how search engines view their sites.
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
This document summarizes strategies for optimizing websites to target specific countries through search engines. It discusses using country-specific top-level domains, hosting in specific countries, using the correct language, obtaining inbound links from within the target country, geo-targeting websites in Google Webmaster Tools, and avoiding duplicate content filters. The document also provides tips on how to find good hosting providers in China and how to properly target Google AdWords campaigns to different countries.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Insider's Guide to Creating Multilingual Websites That Drive RevenueFlorian Auckenthaler
DesigningIT & Acclaro Webinar Presentation. The webinar is geared towards digital marketing professionals, web admins and developers who are interested in creating or maintaining a successful, revenue-generation multilingual website.
The full webinar is available here https://www.youtube.com/watch?v=2x-hFKS9TuU
International SEO: Planning, Optimising and Tracking ResultsTom Whiley
The document discusses international SEO and provides tips for planning, optimizing, and tracking results across different countries and languages. It notes that search results and algorithms vary by location and content needs to be explicitly targeted. It recommends localizing products/services, researching search volumes, and considering alternative search engines besides Google in some markets. It also provides options for website structure like using country-specific domains, subdomains, or subdirectories and explains how to set up geo-targeting and international link building.
10 Things Web Designers tend to forget when doing SEOTimon Hartung
1) Tim Hartung presented 10 things web designers tend to forget when doing SEO, including using Google Webmaster Tools, having good sitemaps, being careful with robots.txt files, ensuring AJAX and JavaScript content is crawlable, and optimizing site speed.
2) Schema.org and rel=author annotations can increase click-through rates on search engine results pages by providing rich snippets for structured data and attributing content to authors.
3) International IP redirects that send all traffic to country-specific sites can hurt SEO by preventing search engines from accessing global site content. Redirects should target homepages only and notifications provided for users redirected away from their expected language or country content.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
This document discusses international SEO and geo-targeting websites to different countries and languages. Some key tips include hosting the site locally, providing content in local languages and currencies, and using appropriate domain structures like subdomains or subdirectories dedicated to specific regions. Proper use of language metadata tags is also recommended to clearly indicate the targeted language and location to search engines. Testing international sites requires separate tracking and optimization for each targeted market.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Geo-Targeted SEO for the Online RetailerBenj Arriola
This document discusses geo-targeted SEO strategies for online retailers. It begins by defining geo-targeted SEO and distinguishing it from standard local and international SEO approaches. It then covers specific ranking factors and tactics for geo-targeted SEO, including on-page optimization with location-specific keywords and structured data, links from locally relevant sites, consistent business listings, and tailored local content. Examples from Grubhub demonstrate how these techniques have helped rank their local landing pages. The document emphasizes that geo-targeting requires dedicated approaches for each location to improve search visibility and conversions for target audiences.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
Expanding your site to new languages or country variations requires considering search issues, user needs, and technical implementation. Key steps include assessing language needs, using rel="alternate" hreflang tags to help search engines understand language variations, and following best practices like making each URL independently usable and locally optimized for different regions. Implementing internationalization properly can help discovery and provide more targeted search results.
International SEO: How to Establish a Global Web Presence with a Localized FeelBusinessOnline
Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
The document discusses content duplication and how search engines handle it. It explains that duplication hurts search results by providing less unique content to users. The document provides advice to webmasters on how to avoid accidental duplication that could impact how search engines view their sites.
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
This document summarizes strategies for optimizing websites to target specific countries through search engines. It discusses using country-specific top-level domains, hosting in specific countries, using the correct language, obtaining inbound links from within the target country, geo-targeting websites in Google Webmaster Tools, and avoiding duplicate content filters. The document also provides tips on how to find good hosting providers in China and how to properly target Google AdWords campaigns to different countries.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
International SEO Best Practices
1. Jennifer Grappone
@jengrappone
International SEO: Best Practices
Gravity Search Marketing
2. International SEO: Best Practices
Jennifer Grappone
Partner, Gravity Search Marketing LLC
Los Angeles and San Francisco, CA
Co-author, Search Engine Optimization: An Hour a Day
(Wiley, 2011)
www.yourseoplan.com
Twitter: @jengrappone, @gradiva
3. What is International SEO?
Site Hierarchy Natural translations
Language Signals Cultural appropriateness
Location Signals Compelling message
Being Visible to the Resonating with Your
Right Audience Audience
4. International SEO Goals:
Language & Geographical Targeting
• Search Engines clearly understand which
language(s) your site
is written in
• Search engines display
your site’s pages to searchers
in the appropriate region(s)
13. Site Hierarchy:
ccTLD vs Subfolder vs Subdomain
thezombit.com lezombit.fr ilzombit.it elzombit.es
thezombit.com/fr thezombit.com/it thezombit.com/es
fr.thezombit.com it.thezombit.com es.thezombit.com
14. Site Hierarchy:
ccTLD vs Subfolder vs Subdomain
ccTLD Subdomain Subdirectory
lezombit.fr fr.thezombit.com thezombit.com/fr
Strong geotargeting
signal for search ✔
engines
May be more
appealing to ✔
searchers
Easy to maintain
✔ ✔
Easy to share
authority between ? ✔
versions
Possible to host
different versions on ✔ ✔
different servers
16. Site Hierarchy:
Geotargetable Domains
ccTLD gTLD* gccTLD*
.mx .com .me
.de .org .tv
.it .info .fm
etc. etc. etc.
*Geotargetable in Google Webmaster Tools
17. Site Hierarchy:
Discoverability
• Do provide search-engine-followable links between
translated versions of each page
• (Usability) Do allow users the opportunity to navigate
to a page containing a different language
18. Site Hierarchy:
Discoverability
• Googlebot crawls from
the US, so don’t block
US visitors from seeing
content that you want
Google to find
• Don’t automatically redirect
users based on their
perceived language
20. Language Signals:
Do Not Mix Languages
Don’t confuse the bot!
Anything that is both human-readable and search-engine
readable on your page should be presented in the target
language
21. Language Signals:
Weak Signals
• Language declaration tags:
<meta http-equiv="content-language" content="en-gb" >
don’t influence Google, but are used by Bing
• Clues in URLs (thezombit.com/fr) don’t influence
Google
• hreflang annotations send signals (suggestion, not
directive)
22. Language Signals:
Quality
• No auto-translations!
• If you must auto-translate, use robots.txt to prevent
Google from crawling.
24. How Does Google Determine Location
Targeting?
• ccTLDs send the strongest signal
• Server location may or may not influence Google.
Don’t obsess over it for geotargeting, but you may
need to think about it in terms of site speed.
• Text in HTML titles (“Official UK site”) doesn’t influence
Google but can help orient users
• hreflang annotations send signals (suggestion, not
directive)
25. How Does Google Determine Location
Targeting? Webmaster Tools Settings
Not for use with ccTLDs, or if your site is targeting
multiple countries.
26. How Does Google Determine Location
Targeting? On-Page
Google may be influenced by certain localized elements
within the visible content on the page, such as:
• local currency
• local addresses
• local phone numbers
27. How Does Google Determine Location
Targeting? Off-Page
• Links from local sites
• Google+ Local
28. Duplicate Content
Translated pages do not pose duplicate content risks
29. Duplicate Content
Multiple pages targeting the same language for
different regions are typically not at risk for duplicate
content worries, but it’s best to differentiate as much
as possible.
The Zombit: Official US Site The Zombit: Official UK Site
Sure to be your favorite movie of Sure to be your favourite movie of
the year! the year!
In theaters January 19! In cinemas 19 January!
30. Hreflang Annotations
These are annotations that send signals to Google about the
targeting of a set of pages.
<link rel="alternate" hreflang="en-gb" href="http://www.thezombit.com/uk" />
<link rel="alternate" hreflang="en-us" href="http://www.thezombit.com/" />
“My pages are
useful variations
of each other,
not duplicates”
31. Hreflang Annotations
hreflang=“en-au”
Language Region
Language: ISO 639 format
Region: ISO 3166 format
32. Hreflang Annotations
Option 1: In the <head> section Option 2: Sitemap
of the page:
<link rel="alternate" hreflang="en-us"
href="http://www.thezombit.com/" />
<link rel="alternate" hreflang=“it-it"
href="http://www.thezombit.com/it/" />
<link rel="alternate" hreflang=“fr-fr"
href="http://www.thezombit.com/fr/" />
<link rel="alternate" hreflang=“es-es"
href="http://www.thezombit.com/es" />
38. Resources: Search Engines & Domains
List of Google Regional Search Engines
http://en.wikipedia.org/wiki/List_of_Google_domains
Google’s List of Geotargetable Domains
http://support.google.com/webmasters/bin/answer.py
?hl=en&answer=1347922
39. Resources: ISO Codes
Language: ISO 639
http://en.wikipedia.org/wiki/List_of_ISO_639-1_codes
Region: ISO 3166
http://en.wikipedia.org/wiki/ISO_3166-1_alpha-2