The Diabetes Influence Study, conducted by Appinions and Inventiv Digital + Innovation, analyzes online conversations around diabetes, focusing on influencers from pharmaceutical companies, medical professionals, and non-medical figures. The study captures influential opinions and evaluates how these voices shape perceptions and decisions within the healthcare industry. Using a methodology based on data analytics, it identifies key players and trends in the diabetes discourse to provide insights for stakeholders in healthcare.

1. Dec. 2013
Diabetes Influence
Study
Created by Appinions and
inVentiv Digital + Innovation

2. In this Influence Study
The Diabetes Influence Study is part of a larger initiative in healthcare influence analysis, in which Appinions and inVentiv
Digital+Innovation will provide insights to industry stakeholders on various disease states throughout the year.
Conversations around healthcare and these disease states are ubiquitous. There are many voices present, but who is truly
driving the online conversations? This particular study focuses on diabetes and examines the pharmaceutical companies,
organizations (government and NGOs), medical professionals, and non-medical influencers (spokespeople, celebrities, and
others) that are driving influential online conversations around diabetes. This data is significant because understanding influence
allows for data-driven business decisions and strategies.
Methodology
To evaluate the key online influencers in diabetes, the Appinions Data Journalism Group set up a topic based on Boolean logic
to capture the online conversations involving diabetes. Influence scores in this report were obtained on December 1, 2013 and
are based on data 75 days prior to that date.
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2

3. Table of Contents
Diabetes Influencer Landscape
6
Influencer Analysis
10
Non-Pharma Organization Deep Dive: American Diabetes Association
11
Non-Pharma Organization Deep Dive: FDA
12
Non-Medical Influencer Deep Dive: Tom Hanks
13
Non-Medical Influencer Deep Dive: Dr. Joseph Mercola
14
Medical Prof. Deep Dive: Dr. Joel Zonszein
15
Medical Prof. Deep Dive: Dr. David Katz
16
Pharma Deep Dive: Sanofi
17
Pharma Deep Dive: Eli Lilly and Company
18
Pharma Deep Dive: Merck
19
Pharma Deep Dive: Novo Nordisk
20
Why Influence Marketing for Healthcare
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21
3

4. About Appinions and inVentiv Digital + Innovation
About Appinions
Appinions is an opinion-powered influence marketing platform designed to give companies the unmatched ability to identify,
analyze, engage, monitor and measure influencers.
Built on more than a decade of research conducted at Cornell University, Appinions extracts and aggregates opinions from
more than six million sources including blogs, social networks, forums, newspapers and magazine articles, thus providing a
more complete picture of influence. Appinions helps today’s businesses insert trust into the purchase journey by converting
faceless touchpoints into influential trust points™ to optimize marketing efforts.
About inVentiv Digital + Innovation
inVentiv Digital + Innovation is one of inVentiv Health’s centers of excellence, specializing in digital marketing strategy and
delivery for inVentiv Health companies and their clients.
Complementing the digital expertise that already resides within inVentiv Health Communications’ agencies, inVentiv Digital +
Innovation brings together pioneering digital strategy and delivery expertise with a deep understanding of the healthcare sector to
provide technology-driven solutions that meet business requirements worldwide. In a fast evolving, multichannel landscape,
this center acts as a connective hub for inVentiv Health’s global community of digital talent, facilitating the
sharing of ideas, platforms and best practices across the health and wellness spectrum.
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4

5. How Appinions Analyzes Influence
What is an Influencer?
Appinions defines an influencer as a person, brand or company that expresses a contextually relevant opinion that is
meaningful enough to elicit reactions from others.
How is Influence calculated?
Appinions calculates individual influence scores based on three reaction elements:
»»Influencees: The people or entities who reacted to an influencer’s opinion, weighted by their respective influence
on that topic.
»»Publishing Sources: The credibility of the outlet where the reaction was published or consumed.
»»Frequency: The volume of opinions attributed to that influencer over the past 60 days.
(Appinions refreshes influence scores daily to provide real-time measurement)
What is the Net Influence Score (NIS)?
Appinions calculates influence at the topic level for which a Net Influence Score is generated to understand the relative influence
of various marketplace issues. The Net Influence Score of a topic represents the sum of all influencer scores in the topic.
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5

6. Diabetes Influencer Landscape
How do you determine who to trust, what information is important, and
who are the relevant contributors to the conversation? This section identifies
the top influencers from the following four categories as they weigh in with
their opinions about diabetes: non-pharma organizations (e.g., American
Diabetes Association, Federal Drug Association), non-medical influencers
(e.g., Tom Hanks), pharmaceutical companies (e.g., Merck, Sanofi), medical
professionals (e.g., Dr. Joel Joel Zonszein).
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6

7. Non-pharma organizations and non-medical influencers elicit the most reaction.
Average
Net Influence Score
Top 40 Influencers in Diabetes: Summary
120
100
100
Non-pharma organizations conduct
influential research and organize
public awareness events that
capture attention.
77
80
Pharmaceutical companies’
influence comes mostly from news
related to their corporate
performance.
60
46
45
Pharmaceutical
Companies
Medical Professionals
40
20
0
No. of Influencers
in top 40
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Non-Pharma
Organizations
10
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Non-Medical Influencers
9
5
16
7

8. Non-Pharmaceutical Organizations dominate the top end of the diabetes influence spectrum
Top Influencers in Diabetes:
Rank 1-20
Top Influencers in Diabetes:
Rank 21-40
American Diabetes Association
Dr. Matthias Tschoep
Tom Hanks
American Heart Association
FDA
Dr. Robert Lustig
Dr. Joseph Mercola
Dr. Paul Zimmet
International Diabetes Federation
Novo Nordisk
Diabetes UK
Alicia Herron
Dr. Joel Zonszein
Dr. Rita Kalyani
Health Ranger
Barbara Young
World Health Organization
Dr. Juliana Chan
CDC
Joslin Diabetes Center
Sanofi
Alexandra Sifferlin
Dr. David Katz
Paula Deen
Dr. Robert Ratner
Dr. Katharine Barnard
MannKind
Dr. Anoop Misra
Dr. Ronald Tamler
Scott Wiener
Michael Hirst
Dr. Matthew Hobbs
Dr. Kristian Reich
Dr. Sadaf Farooqi
Citi
Lilly
Walgreens
Merck
Dr. Steven Safyer
Leonor Guariguata
0
50
100
Non-Pharmaceutical Organizations
Non-Medical Influencers
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150
200
250
300
Medical Professionals
Pharmaceutical Companies
350
400
Net Influence
Score
0
50
Net Influence
Score
8

9. Top Influencers in Diabetes by category
Pharmaceutical
Companies
Net
Influence
Score
Medical
Professionals
Net
Influence
Score
Sanofi
68
Dr. Joel Zonszein - Director, Clinical Diabetes Center, Montefiore Medical Center
88
Lilly
48
Dr. David Katz - Director, Prevention Research Center, Yale
62
Merck
48
Dr. Robert Ratner - Chief Scientific and Medical Officer, American Diabetes Association
61
Novo Nordisk
39
Dr. Anoop Misra - Chairman, Fortis Centre for Diabetes
59
MannKind
30
Dr. Matthew Hobbs - Head of Research, Diabetes UK
50
GlaxoSmithKline
22
Dr. Sadaf Farooqi - Senior Research Associate, Cambridge University
49
Lexicon Pharmaceuticals
22
Leonor Guariguata - Epidemiologist, Project Coordinator, IDF Diabetes Atlas
46
AstraZeneca
22
Dr. Matthias Tschoep - Researcher, Institute for Diabetes and Obesity, Helmholtz Zentrum
45
Insulet
19
Dr. Robert Lustig - Professor, Clinical Pediatrics, UCSF
40
Medtronic
16
Dr. Paul Zimmet - Director Emeritus, Baker IDI Heart and Diabetes Institute
39
Non Pharmaceutical
Organizations
Net
Influence
Score
Non-Medical
Influencers
Net
Influence
Score
American Diabetes Association 352
Tom Hanks - Actor
265
FDA
Dr. Joseph Mercola - Online Healthcare Guru
128
International Diabetes Federation 111
Health Ranger - Online Healthcare Guru
86
Diabetes UK
90
Supervisor Scott Wiener - Supervisor, San Francisco County
50
World Health Organization
73
Alicia Herron – Widow of Jack Lamar Roberson, shot dead by police while
CDC
71
he overdosed on diabetes drugs
39
American Heart Association
45
Barbara Young - CEO, Diabetes UK
36
Joslin Diabetes Center
34
Alexandra Sifferlin - Writer, TIME Healthland
33
Citi
27
Paula Deen - Celebrity Chef
31
Walgreen
25
Michael Hirst - President, IDF
29
Michael Bloomberg - Mayor, New York City
24
169
Highlighted influencers were selected for further analysis
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9

10. Influencer Analysis
This section examines the top influencers taken from each category to
determine the factors that drive change in their influence over time. For the
American Diabetes Association, FDA, Tom Hanks, Dr. Joseph Mercola, Dr.
Joel Zonszein, Dr. David Katz, Sanofi, Eli Lilly and Company, Merck, and
Novo Nordisk, the deep dive analysis reveals their influence scores and a
break down of the most influential opinions by source, which all provide a
holistic look at their influence.
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10

11. ADA reinforces its mission as a trusted diabetes resource
Net Influence
Net Score
Influence
Score
500
Influential
Opinion Count
Influential
Opinion Count
150
Opinion Volume
Influence Score
Opinion Volume
500
400
150
120
Influence Score
400
120
300
90
The data reinforces that opinion volume
alone is not an indication of influence.
The data reinforces that opinion volume
Influence accounts for who is influenced
alone is not an indication of influence.
and where the opinions are is influenced
Influence accounts for who published.
300
200
200
90
60
60
and where the opinions are published.
100
30
30
100
0
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If left untreated, hypoglycemia can cause
The American Diabetes Association estimates
seizures and even death, according to the
that the total national cost of diagnosed
If left untreated, hypoglycemia can cause
The American Diabetes Association estimates
American Diabetes Association.
diabetes in the United States is $245 billion.
seizures and even death, according to the
that the total national cost of diagnosed
– Yahoo! Health
– Examiner
American Diabetes Association.
diabetes in the United States is $245 billion.
– Yahoo! Health
– Examiner
The American Diabetes Association reports that 25.8
American Diabetes Association
million children and adults in the United States -- or
The American Diabetes Association reports that 25.8
creates reports that become
about 8 percentand adults in the United States -- or
American Diabetes Association
million children of the population -- have diabetes,
and the overwhelming population -- type 2diabetes,
majority has have disease.
trusted sources that become
creates reports of reference.
about 8 percent of the
– Reuters
and the overwhelming majority has type 2 disease.
trusted sources of reference.
– Reuters
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0
0
The percentage of women diagnosed
with percentage diabetes isdiagnosed
The gestational of women
increasing in the United States and
with gestational diabetes is
the American Diabetes States and
increasing in the UnitedAssociation
estimates thatDiabetes Association18
the American it will occur in up to
percent of that it will occur in up to 18
estimates all pregnancies.
percent of all pregnancies.– FoxNews
– FoxNews
11

12. FDA’s influence is driven by published research material
Net Influence
Score
400
Influential
Opinion Count
80
Opinion Volume
Influence Score
300
60
200
40
100
20
0
9/16
9/23
9/30
10/7
10/14
We were the originator of this petition and we’re thrilled
the FDA is confirming that whole grains have a positive
effect on people’s health and well-being and can help
reduce the risk of developing type 2 diabetes.
– The Street
FDA makes influential decisions on the health
implications of various food and drugs.
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0
Sildenafil may interact with nitrates -- found in some prescription
drugs and often taken by men with diabetes, high blood pressure,
high cholesterol, or heart disease -- and could lower blood
pressure to dangerous levels, the FDA said.
– Reuters
The U.S. Food and Drug Administration (FDA) has determined that recent data
for rosiglitazone-containing drugs, such as Avandia, Avandamet, Avandaryl, and
generics, do not show an increased risk of heart attack compared to the
standard type 2 diabetes medicines metformin and sulfonylurea.
– FDA
12

13. Tom Hanks had a sharp increase in influence after his announcement about diabetes
Tom Hanks, Actor
Tom Hanks, Actor
Net Influence
Score
Net Influence
Score
700
Opinion Volume
Tom Hanks is unable to sustain the
same level of conversation after the
initialHanks is unable to sustain as a
Tom announcement, behaving the
temporal influencer.
same level of conversation after the
initial announcement, behaving as a
temporal influencer.
600
700
500
600
400
500
Influence Score
Opinion Volume
Influence Score
Influential
Opinion Count
Influential
Opinion Count
350
300
350
250
300
200
250
300
400
150
200
200
300
100
150
100
200
50
100
0
100
0
9/16
9/23
9/30
10/7
10/14
10/21
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Yep, I have #2 diabetes. Type 1 is VERY
SERIOUS! Type 2 I can manage with good
Yep, I have #2 Hanx
habits. I shall! diabetes. Type 1 is VERY
SERIOUS! Type 2 I can manage with goodTwitter
habits. I shall! Hanx
- Twitter
A few days before we meet he appeared on the
David Letterman Show in the US and mentioned
A few days diabetes.
that he has before we meet he appeared on the
David Letterman Show in the US and mentioned
- The Guardian
that he has diabetes.
- The Guardian
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0
50
0
Tom Hanks says he can't gain weight for movie roles
anymore because of diabetes diagnosis
Tom Hanks says he can't gain weight for movie roles
- E! Online
anymore because of diabetes diagnosis
- E! Online
As one of the most iconic actors, Tom Hanks is able to
generate and capture a lot of attention. Can he drive a
As one of the on this issue? What might a partnership
lasting impactmost iconic actors, Tom Hanks is able to
generate and capture yield? attention. Can he drive a
with a drug company a lot of
lasting impact on this issue? What might a partnership
with a drug company yield?
13

14. Influential health gurus could impact a brand
Net Influence
Score
Net Influence
Score
250
250
200
200
150
Dr. Joseph Mercola, Internet Health Guru
Dr. Joseph Mercola, Internet Health Guru
Influential
Opinion Count
Influential
Opinion Count
5
Opinion Volume
Influence Score
Opinion Volume
Influence Score
4
3
150
100
2
100
50
1
50
0
9/16
0
9/16
9/23
9/23
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9/30
10/7
10/7
Two years ago, Kellogg had the gall to claim,
on their web site, that “sugar does not cause
Two years 2 diabetes, heart the gall or
obesity, type ago, Kellogg had disease to claim,
on their web At the time, I commented
hyperactivity.3"site, that “sugar does not cause
obesity, type 2 diabetes, heart disease be
that, was the truth to be accepted, they’d or
hyperactivity.3" At the time, I commented
fined for advertising fraud.
that, was the truth to be accepted, they’d be
- Mercola.com
fined for advertising fraud.
Mercola.com
Dr. Joseph Mercola calls out-Kellogg
in his article.
Dr. Joseph Mercola calls out Kellogg
in his article.
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0
5
4
3
2
1
0
#Broccoli has been repeatedly
#Food Fact: Walnuts are good sources of plantshown to be one of nature's most
based omega-3 fats, #natural phytosterols and
#Food Fact: Walnuts powerful at free-radical
#Broccoli has been repeatedly
antioxidants that are so are good sources of plant- valuable #health-promoting foods,
based omega-3 fats, #natural phytosterols and capable of preventing nature's most
shown to be one of a number of
scavenging that researchers called them
antioxidants They’ve also been at free-radical health issues, including but not
valuable #health-promoting foods,
"remarkable…"that are so powerful shown to
scavenging aging in rats and called heart
that researchers boost them
capable of preventing a number
limited to hypertension, allergies, of
reverse brain
"remarkable…" They’ve also been shown to
health osteoarthritis and #cancer.
diabetes,issues, including but not
health in people with diabetes.
reverse brain aging in rats and boost heart
limited to hypertension, - Facebook
allergies,
- Facebook
health in people with diabetes.
diabetes, osteoarthritis and #cancer.
- mostly about processed food, sugar, and
- Facebook
Dr. Joseph Mercola’s opinions are Facebook
natural diet linked to obesity and risk of diabetes.
Dr. Joseph Mercola’s opinions are mostly about processed food, sugar, and
natural diet linked to obesity and risk of diabetes.
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14

15. Influencers have the ability to increase the credibility of studies and findings
Dr. Joel Zonszein, Director, Clinical Diabetes Center,
Dr. Joel Zonszein, Director, Clinical Diabetes Center,
Montefiore Medical Center
Montefiore Medical Center
Net Influence
Influential
Net Score
Influence
Score
Influential
Opinion Count
Opinion Count
200
200
Opinion Volume
Opinion Volume
Influence Score
160
160
Influence Score
20
20
16
16
120
120
12
12
80
80
8
8
40
40
4
4
0
0 9/16
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9/23
9/30
9/30
10/7
10/7
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0
0
“[Insulin pill] is a much more natural physiological approach,” said Dr. Joel Zonszein,
“[Insulin of the Clinical Diabetes Center at Montefiore Medical said Dr. in New York.
director pill] is a much more natural physiological approach,” Center Joel Zonszein,
director of the Clinical Diabetes Center at Montefiore Medical Center in New - Reuters
York.
- Reuters
“PCI [percutaneous coronary intervention] tends to fix only a little bit at a time, but
“PCI [percutaneous coronary intervention] tends to fix only a little bit at a time, but
people with diabetes have very diffuse disease”
people withStudy in the Octvery diffuseof Journal of the American Medical Association,
- diabetes have 16th issue disease”
- Study in the Oct 16th issue of Journal of the American Medical Association,
via Businessweek
via Businessweek
“Weight gain is very easy, but to lose weight is very difficult. This was a careful
Dr. Joel Zonszein’s opinions lend
“Weight gain is and I easy, but towhat they've is very difficult. This was a careful
meta-analysis, very agree with lose weight found. We don't yet understand
Dr. Joel Zonszein’s opinions lend
credibility to new studies and findings.
meta-analysis, and I agree withcause they've found. We 2 diabetes.”
exactly how bariatric surgeries what remission of type don't yet understand
credibility to new studies and findings.
exactly how bariatric surgeries cause remission of type 2 diabetes.” via HealthDay
- Study published on Oct 22nd in the BMJ,
- Study published on Oct 22nd in the BMJ, via HealthDay
A hearty breakfast that includes protein
A hearty breakfast that includes protein
and fat may actually help people with
and fatdiabetes better control both their
type 2 may actually help people with
type 2 diabetes better control levels.
hunger and their blood sugar both their
hunger and their blood sugar levels.
- Research presented at the European
- Association for the Study of European
Research presented at the diabetes,
Association for the Study of diabetes,
via Fox
via Fox
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15

16. Influential doctors can fuel conversation
Dr. David Katz, Director, Prevention
Dr. David Katz, Director, Prevention
Research Center, Yale
Research Center, Yale
Net Influence
Net Score
Influence
Score
150
150
Influential
Opinion Count
Influential
Opinion Count
Opinion Volume
Influence Score
Opinion Volume
Influence Score
120
120
5
5
4
4
90
90
3
3
60
60
2
2
30
30
1
1
0
0 9/16
9/16
9/23
9/23
9/30
9/30
10/7
10/7
10/14
10/14
10/21
10/21
I have the skills needed to reduce my lifetime risk of any major
chronic disease -- heart disease, my lifetime risk of any major
I have the skills needed to reducecancer, stroke, diabetes,
dementia -- by 80 heart disease, cancer, stroke, diabetes,
chronic disease -- percent and I want to pay it forward.
- Huffington Post
dementia -- by 80 percent and I want to pay it forward.
- Huffington Post
Katz, author of the new book DiseaseProof, believes that following a healthful
Katz, author of the new book Diseaselifestyle can lower a persons a healthful
Proof, believes that following risk of
developing lower a such as cancer,
lifestyle candiseasespersons risk of heart
disease, and diabetes by as cancer,
developing diseases such80 percent. heart
disease, and diabetes by 80- percent.Globe
Boston
- Boston Globe
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0
Claim that “healthful lifestyle can lower a
Claim that “healthful lifestyle can lower a
person’s risk of cancer, heart disease, and
person’s by 80%” is driving his influence.
diabetes risk of cancer, heart disease, and
diabetes by 80%” is driving his influence.
With America’s growing obesity epidemic showing no
signs of turning around, understanding how to prevent
With America’s growing obesity epidemic showing no
weight-related chronic disease, such as diabetes,
signs of turning around, understanding how to prevent
hypertension and heart disease, is even more critical,
weight-related chronic disease, such as diabetes,
especially among children, says is David Katz.
hypertension and heart disease, Dr.even more critical,
especially among children, says Dr. David Katz. - Time
- Time
16

17. Sanofi’s social media efforts seem to offset the news around its negative financial performance
Net Influence
Net Score
Influence
Influential
Opinion Count
Influential
Opinion Count
16
Opinion Volume
16
Opinion Volume
Influence Score
Influence Score 12
Score
160
160
120
12
120
80
8
80
8
40
4
40
4
0
0 9/16
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Until now Sanofi looked like a lock to earn a
corporate Sanofi looked like to lock special a
Until now frog for their plan a sell to earn
lunch bags for for their plan to sell special
corporate frog patients with diabetes.
lunch bags for patients with diabetes. –Forbes
–Forbes
French drug-maker Sanofi cut its
2013 profit forecast Sanofi cut its time
French drug-maker for a second
after a sharp slowdowna second time
2013 profit forecast for in China.
– Reuters
after a sharp slowdown in China.
– Reuters
Sanofi’s message of support and
tips for diabetes patients
Sanofi’s message of support and
resonate across patients
tips for diabetes social media.
resonate across social media.
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0
0
RT @SanofiUS: What is #diabetes? Be
aware of your risk factors#diabetes? Be
RT @SanofiUS: What is (& follow
@Diabetes_Sanofi!): via @CDCgov
aware of your risk factors (& follow
– Twitter
@Diabetes_Sanofi!): via @CDCgov
– Twitter
RT @Diabetes_Sanofi: A glimpse of
#WDD support at @SanofiUS! How
RT @Diabetes_Sanofi: A glimpse of are
you raising awareness today? How are
#WDD support at @SanofiUS!
you raising awareness today? – Twitter
– Twitter
17

18. Lilly’s sponsorship of Drive to Stop Diabetes creates sporadic influence
Net Influence
Net Score
Influence
Score
80
80
60
60
Influential
Influential
Opinion Count
Opinion Count
160
160
Opinion Volume
Opinion Volume
Influence Score
Influence Score
120
120
40
40
20
20
0
0 9/16
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10/7
10/7
Boehringer Ingelheim and Eli Lilly
Boehringer Ingelheim and Eli Lilly
announced results from two post-hoc,
announced results from two post-hoc,
pooled analyses of data from placebopooled analyses of datawhichplacebocontrolled clinical trials, from
controlled clinical trials, the dipeptidyl
examined the safety of which
examined the safety of the dipeptidyl
peptidase-4 inhibitor linagliptin in
peptidase-4 inhibitor linagliptin in
adults with type 2 diabetes.
adults with type 2 diabetes.
– FoxBusiness
– FoxBusiness
appinions.com
80
80
There is little recurring
conversation around Lilly’s
There is little recurring
conversationafter theLilly’s
sponsorship around initial
sponsorship after the initial
announcement.
announcement.
inventivdigital.com
10/14
10/14
10/21
10/21
10/28
10/28
A major emphasis of our work is
A major emphasis of ourpeopleis
driven by the belief that work with
driven byshould first be seen aswith
diabetes the belief that people
diabetes should firstLilly seen as is
individuals. It's why be Diabetes
individuals. It's why Lilly Diabetes is
proud to support the American
proud to support the American to
Diabetes Association and Drive
Diabetes Association and Drive to
Stop Diabetes.
Stop Diabetes.
– Diabetes.org
– Diabetes.org
Copyright © 2013 Appinions & inVentiv Digital + Innovation. All rights reserved.
40
40
11/4
11/4
11/11
11/11
11/18
11/18
11/25
11/25
0
0
Eli Lilly threatens Novo's popular non-insulin
Eli Lilly threatens Novo's popular non-insulin
diabetes drug Victoza with a potential rival
diabetes drug Victoza with a potential rival
called dulaglutide that may be superior.
called dulaglutide that may be superior. Reuters
–
– Reuters
Lilly Announces Significant Global Insulin
Lilly Announces Significant Global Insulin
Manufacturing Capacity Investments in
Manufacturing Capacity Investments in
Response to Growing Diabetes Epidemic
Response to Growing Diabetes Epidemic
– Wall Street Journal
– Wall Street Journal
18

19. Merck’s corporate strategy is its primary influence driver
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19

20. Novo gets a boost during their sporadic social engagement
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20

21. Why Influence Marketing
in Healthcare
By identifying top influencers in the field, Appinions and inVentiv can
help companies shape the tenor of conversations around healthcare
and encourage positive engagement through influence marketing.
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21

22. Pharma Industry has traditionally been affected by a negative perception
Pharma Industry has traditionally been
affected by a negative perception.
Harris Interactive
Harris Interactive
Gallup Poll
Gallup Poll
Reputation Institute
Reputation Institute
“A 5% “A 5% positive corporate
positive corporate reputation
reputation translates into
translates into a 3 to 5% increase in
a 3 to
market value.” 5% increase in
market value.”
Copyright © 2013 Appinions. All rights reserved.
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34
22

23. Appinions and inVentiv
can help by...
Identifying,
analyzing, engaging,
monitoring, and
measuring
influencers
Providing
actionable insights
that can inform,
guide and optimize
marketing strategies
appinions.com
inventivdigital.com
Copyright © 2013 Appinions & inVentiv Digital + Innovation. All rights reserved.
Identifying
key trends and
topical themes
for various
disease states
Analyzing
your company’s
influence versus
competitors and/or
the marketplace
23

24. Contact Us
Contact Appinions
Contact inVentiv Digital + Innovation
To learn more about Appinions, contact Jason House
(Jason.house@Appinions.com) or +1-646-292-8501.
To learn more about inVentiv Digital + Innovation,
contact Abdul Khimani (abdul.khimani@inventivhealth.com)
or +1-212-462-8748
Web: www.appinions.com
Twitter: @appinions
LinkedIn: www.linkedin.com/company/appinions
Web: www.inventivdigital.com
Twitter: @inVentivDigital
18 East 41st St., 2nd Floor
New York, NY 10017
450 West 15th St.,
New York, NY 10011
appinions.com
inventivdigital.com
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24