The document is a program for a conference on marketing and branding in the digital age. It outlines the schedule, with various speakers giving talks on topics like leading major companies into the digital era, building global brands, delivering seamless digital experiences, creating loyalty programs, and understanding digital behaviors around the world. The day-long event includes sessions, breaks, and a networking lunch.

1. Program New York (MoMA), November 17 th, 2011
08:00 – 09:00 Registration & Breakfast
09:00 – 09:10 Welcome
09:10 – 09:50 Larry Ruff Leading Levi's
Chief Strategy Officer and Senior into the Digital Age
Vice President, Strategy and Business
Development Levi Strauss & Company
09:50 – 10:30 Arun Sinha How to Build a Global
Chief Marketing Officer, Brand in the Digital Age
Zurich Financial Services Group
10:30 – 10:50 Networking Break
10:50 – 11:30 Alma Derricks Marketing Fusion –
Director, Media & Entertainment Strategy, Delivering a Seamless
Technology, Media & Telecommunications Digital Experience
Deloitte Consulting LLP
11:30 – 12:10 David Edelman Branding and Growth
Partner & Co-Leader, in the Digital Age
Global Digital Marketing
Strategy, McKinsey & Co.
12:10 – 13:45 Networking Lunch
13:45 – 14:20 Tom O’Toole How to Create Loyalty
SVP & COO, Mileage Plus in the Digital Age
Holdings LLC, United Continental
Holdings, Inc.
14:20 – 14:50 Rob Malcolm Characteristics of Winning
Former President of Global Global Brands
Marketing, Sales and
Innovation, Diageo
14:50 – 15:20 Marc de Swaan Arons What it Takes to Win
Co-Founder & Chairman, in Global Marketing
EffectiveBrands
15:20 – 15:55 Networking Break
15:55 – 16:30 Cheryl Max Understanding different
SVP of Marketing, Digital Behavior around
North America, TNS the World
16:30 – 17:00 Dev Patnaik The Role of Innovation
CEO, Jump Associates as Growth Driver
VP Digital Strategy,
Biz Development & Social
Media, Discovery Communications