This document provides tips for creating an effective enterprise architecture. It recommends defining value, connecting business goals to IT activities, representing business interests, operating as a consultant to establish collaboration, governing for empowerment, embracing innovation, establishing an enterprise repository and principles, communicating effectively, keeping things simple, and avoiding common pitfalls like focusing on frameworks over results. The objective of enterprise architecture is to improve business/IT alignment, communication, and project success by establishing a long-term strategic vision and technology plan to support an organization's goals.