The document discusses ways to monetize personal data through creative expression and networking. It defines the creative economy as enterprises and people involved in producing and distributing goods and services where consumer engagement gives the product value. It suggests using mashup tools to create customized content from original content for targeted audiences, and that success depends on one's networking quotient or reach. The document concludes by outlining steps to monetize personal data through various means like vocations, vacations, school assignments, ideation, packaging and distributing generalized content.

1. Re-thinkingPersonal Data:How toMonetize? K V Ramesh © 2010 K V Ramesh

2. Growth of Personal Data From Private to Personal Data © 2010 K V Ramesh

3. Current Usage + potential extensions Web 2.0 Sites Community Wiki Issues Security Welcome to the world of Creative Economy! © 2010 K V Ramesh

4. Monetizing Content with Expression Creative Economy Definition The enterprises and people involved in the production and distribution of goods and services in which the aesthetic, intellectual, and emotional engagement of the consumer gives the product value in the marketplace Content Outlets Community Exchange Art Collectors Music Lovers Tourists © 2010 K V Ramesh

5. Community Exchange – Revenue Sharing Underserved Communities Collect & Translate End Consumer Targeted Outlet Package into e-content © 2010 K V Ramesh

6. e-Content with Mash-ups Original Content Target Audience Mashup Tools Custom Content Feedback & CRM © 2010 K V Ramesh

7. Mashup Technologies © 2010 K V Ramesh

8. Success depends on your NQ! EQ - Expression IQ - Content NQ - Reach © 2010 K V Ramesh

9. NQ – The Networking Quotient Wall Painting My Network Travelogue Segments & Targets Categories © 2010 K V Ramesh

10. Personal Data Led Economic Recovery Vocations Vacations! School Assignments!! Ideate Cleanse Sanitize Package Annotate Generalize Monetize Monetize Monetize Thank You © 2010 K V Ramesh