A non-inertial frame of reference is one that is accelerating and does not obey Newton's first law of motion. Examples given include a car that suddenly stops or changes speed, and the earth, which is rotating and revolving. In a non-inertial frame, a freely moving object will appear to be accelerating even if no external forces act on it, because the observer is also accelerating in the frame of reference. The tides are explained using a non-inertial frame - the earth accelerates relative to inertial space due to gravitational forces from the moon, appearing to cause pseudo forces responsible for tidal effects.