Social Journey in the Ageof the EmpoweredConsumerPrelini Udayan-ChiechiDirector, EMEA Marketing@prelini
United Breaks Guitars                        @prelini
Campaign Goes Viral                      @prelini
@prelini
civil disobedience:the social web hasorganized andamplified ourglobal voice                      @prelini
around the globe,people areseizing power                    @prelini
collectively, we aredoing great &inspiring things atunprecedented scale                       @prelini
x    the dawn of the    mobile, social and    incredibly    empowered    consumer                         @prelini
business modelsare being radicallytransformed      confidential                      @prelini
$5,000                     88%                Social Media Spend$4,000                Reach $2.1Bn in US$3,000$2,000      ...
Social media helps us to:                            57%               be more relevant                                   ...
Customers want an authentic                      conversation and engagement                          with buyers ‘like th...
social brings new complexitieswho do I engage and how?     how do I manage and scale?                      how do I measur...
REALIZE                                                                                        your brand nation          ...
community promotion                      @prelini
chat channel               @prelini
accelerate innovation                        @prelini
reduce service costs                       @prelini
drive revenue                @prelini
superfans are the key to success                               superfans consist of                                       ...
Videoconfidential                       @prelini
lithiumdelivering social customerexperiences for the world’smost iconic brands                           300+ Customers   ...
QuestionsPrelini Udayan-Chiechi@prelini
#SMI12: Social Journey in the age of the empowered consumer
Upcoming SlideShare
Loading in …5
×

#SMI12: Social Journey in the age of the empowered consumer

1,269 views

Published on

Prelini Udayan-Chiechi, director of marketing in EMEA for Lithium, explains how mobile, social and empowered consumer are combining to bring us viral sensations, movements and more. She delivered her address at Social Media Influence 2012.

Published in: Education, Business, Technology
  • Be the first to comment

#SMI12: Social Journey in the age of the empowered consumer

  1. 1. Social Journey in the Ageof the EmpoweredConsumerPrelini Udayan-ChiechiDirector, EMEA Marketing@prelini
  2. 2. United Breaks Guitars @prelini
  3. 3. Campaign Goes Viral @prelini
  4. 4. @prelini
  5. 5. civil disobedience:the social web hasorganized andamplified ourglobal voice @prelini
  6. 6. around the globe,people areseizing power @prelini
  7. 7. collectively, we aredoing great &inspiring things atunprecedented scale @prelini
  8. 8. x the dawn of the mobile, social and incredibly empowered consumer @prelini
  9. 9. business modelsare being radicallytransformed confidential @prelini
  10. 10. $5,000 88% Social Media Spend$4,000 Reach $2.1Bn in US$3,000$2,000 of CEOs surveyed reported that their$1,000 top priority for the next five years was ‘getting closer to their customers’ $- 2011 2012 2013 2014 2015 2016 Source: Forrester US Interactive Marketing Forecast , 2011 @prelini
  11. 11. Social media helps us to: 57% be more relevant to our customers build better 54% customer relationships build awarenesscustomer focus is 50% and demand for our products CMO Council, 2011the major driver 17.5%behind social $2.1B spent in 2011 10.10% 7.10% social media as % of marketing budget 2011 2012 2013+ @prelini
  12. 12. Customers want an authentic conversation and engagement with buyers ‘like them’but customerswant to interact 14% of consumers trust advertisementswith eachother, not just you 90% of consumers trust peer recommendations @prelini
  13. 13. social brings new complexitieswho do I engage and how? how do I manage and scale? how do I measure the impact? superior design features Reach Social Social Business Intelligence Software Buzz Engagement Participation Social Scoring Blogging Platforms Transaction Advocacy Social TV Mobile Apps Community of marketers 41% Platforms surveyed had no proven ROI of social initiatives @prelini
  14. 14. REALIZE your brand nation PROVE the business value DIRECT ENGAGE the conversation LISTEN to understand on existing networksunderstand the tap into existing create an owned hub harness the power to transform the overallsocial customer social networks drive business impact customer experience
  15. 15. community promotion @prelini
  16. 16. chat channel @prelini
  17. 17. accelerate innovation @prelini
  18. 18. reduce service costs @prelini
  19. 19. drive revenue @prelini
  20. 20. superfans are the key to success superfans consist of of community <1% populations on average superfans generate 50% of all community content and 85% of all useful content confidential @prelini
  21. 21. Videoconfidential @prelini
  22. 22. lithiumdelivering social customerexperiences for the world’smost iconic brands 300+ Customers 30M+ Registered Users confidential
  23. 23. QuestionsPrelini Udayan-Chiechi@prelini

×