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The Social Media Economy Map


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Navigate the new Internet economy with the help of SMI's Social Media Map

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The Social Media Economy Map

  1. 1. The Social Media World How to navigate the new Internet economy N JitterJam Intelligence in Social Media NW NE Hootsuite Lithium BazaarVoice Clickable W E AppSavvy Synthesio AdParlor Reevoo Fab SW` SE Groupon Marketo SayMedia Adobe DEMOCRATIC REPUBLIC OF COMMERCE Wildfire Gigya Kontagent S JanRain Glide In just over a decade social Zeebox Hub Spot Zappli LivingSocial Sentiment Metrics media has changed the way the RadiumOne SAS world communicates and compa- Wrapp nies do business. What startedNorthSocial Hearsay Sysomos Techrigy Ektron oc S ea of S ial CRM with Live Journal and BloggerPEOPLE’S REPUBLIC ANALYTICS back in 1999 rapidly spawned OF ENGAGEMENT GoViral Viadeo ARCHIPELAGO Picassa Facebook, LinkedIn, YouTube and Straig h t s o Eptica s Netvibes Twitter. And in an economy of ghtSocial Reality Avenue Social Trackur Sprout Six Apart innovation epitomised by the ra i Comufy St in Instagram Newsgator mantra, Fail Fast, these, along g et Daily Motion f Reput a t i on Unruly Media Visible Technologies rk with hundreds of other start-ups, Tiger Lily Bebo a Symantec have created a multi-billion dollar ial M Crowdbooster Spotify Slideshare social media economy. Vocus Soc Twitpic Delicious Skype Live Journal Badoo Kred Posterous PLATFORMIA Flickr ISLES OF PeerIndex Navigating all that disruption and Disney Tweetdeck INFLUENCE business transformation can be Gree Hulu Pinterest Rovio Klout hard. Which is why weve created Xing Wordpress Digg Big Point this map of the social media MySpace Path ss Clearvale world, a group of interconnected DeNa s i ne Conenza ISLE OF island nations dedicated to com- SOCIAL GAMING Huddle Bu Branchout Google+ al merce, engagement, analytics, ci Wooga Mindcandy Telligent social business, gaming and So Reddit Color Ning Jive Jabber influence, centered around the Sea of Tumblr Yammer Blogger Microsoft mythical but fertile land of Plat- EventBrite ISLAND OF ENTERPRISE 2.0 formia. Keep following the SocialCam SO-LO-MO Dachis Group Tibbr Cisco growth of the social media economy with our reporting at Shopkick Viddy Foursquare Accenture Altimeter Lanyard FB Places Yelp GURULAND CONSULTANIA McKinsey TCS By Matthew Yeomans and Bernhard Warner Cap Gemini Forrester Designed by Sonia Malpeso