Festival of Media - Macro Trends

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Dan Neely's presentation from 2011 Festival of Media

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Festival of Media - Macro Trends

  1. 1. Dan NeelyCEONetworked Insights
  2. 2. Trend 1: Content is coming back into vogue and brands will start acting like VC’s in the content world brand owned not agency owned content.2 © 2011 Networked Insights
  3. 3. Trend 2: Publishers will gain control again and take it from the media agencies more clients are going direct; the data and insight is becoming more valuable to clients businesses; they will activate the content3 © 2011 Networked Insights
  4. 4. Trend 3: Brands are Networks … therefore you will see more brand syndicates4 © 2011 Networked Insights
  5. 5. Trend 4: TV isn’t dying! it is just becoming the whipping boy of digital TV doesn’t want to admit that it has a secret crush on digital .5 © 2011 Networked Insights
  6. 6. Trend 5: Sequencing is the new integrated6 © 2011 Networked Insights
  7. 7. Trend 6: The new term in marketing is … Minimal Effective Amount ... because every $ more is waste!7 © 2011 Networked Insights
  8. 8. Trend 7: Media Planning will shift … to a performance based compensation model the same way media buying already has This is what disruption feels like8 © 2011 Networked Insights
  9. 9. Trend 8: Trends in Consumer Interactions and the content they create is the leading indicator of what will happen next9 © 2011 Networked Insights
  10. 10. We fuel insights, helping brands and their agencies make better marketing decisions.Dan Neely Founded in 2006 by industry leaders and608-237-1867 seasoned entrepreneurs in the fields of socialdaniel.neely@networkedinsights.com media and customer intelligence. Headquartered in Madison, WI, with officesnetworkedinsights.com in New York and Chicago.

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