The document provides an overview of the mobile content platform Appota.com. It summarizes that Appota.com is a mobile content marketplace focused on iOS, Android, and Java platforms that has attracted over 1 million users in Vietnam. It details Appota's mission to deliver digital content easily and cost-effectively to emerging markets. The document also analyzes the Vietnamese mobile market size and segments, Appota's content and download statistics, competitors, and opportunities for cooperation with Appota.

1. World wide mobile content market platform
Profile 2012
February, 2012
Appota Corp

2. APPOTA.com introduction
 Being a mobile content market platform for downloading applications, films, e-
books, games from mobile software developers, content providers
 Now we are focusing to iOS, Android and Java platforms; and has attracted over 1
million mobile Internet users, mostly from Vietnam’s technology communities.
Appota.com is the world wide verison.
APPOTA web version APPOTA app version

3. Our statements
APPOTA.com
MISSION
 To deliver digital content easily and
cost-effective to mobile Internet users
with various payments to emerging
countries.
VISION
 In the huge applications
world, users now so hard to get the
right content, developers so hard to
get the right users. We solve these.
BUSINESS PHILOSOPHY
 All lasting business is built on
friendship.

4. Content provider
(Game, music, books, Business model Mobile phone
Communities
B2B2C
VIP news, etc)
Application developers X Smartphone users
(iOS, Android, Java…)
X
Advertisers Feature phone users
(Agencies, individuals)
Payment solution
Web users
providers

5. Market analysis

6. Segmentations we are engaged in Vietnam
X
X
+ Focus on smartphone devices in 2011-2012
+ Focus on featurephone devices in 2013

7. Market size based on official agencies of
mobile manufacturers measured by GFK
 Smart-mobilephones in the
report include feature phone
and smartphone
 Number of smartphone that
GFK announced is 849,000 in
the first seven months of 2011
 However, the report is not
covered hand-carrying market
Chart of number of smart-mobile phone in 2010 and 2011
(Source: GFK report in Jul 2011)

8. Market size based on 3G subscribers of
operators (Ministry of Information and Communication statistics)
3G Subscribers in Vietnam in 2010, 2011
Source: Ministry of Information and Communication (MIC)
* 3G market in Vietnam by MIC
** Announcement in Vietnamnet by MIC

9. 3G devices accessing to Appota in 2011
(Google Analytics)
Chart of 3G unique device in the last half of 2011 that accessing to Appota
Source: Google Analytics

10. Appota market share based on OS in 2011 in Vietnam
Source: Operating sys share on GFK report(Sep/2011)
And official announcement of own stores

11. Appota’s content
Source: AppstoreVN’s insights in December 2011

12. Appota’s download in January 2011
Source: AppstoreVN’s insights in December 2011

13. Are they three big competitors? Yes but NO!!!!
Name Strength Weakness
- Close store: Only support iOS devices
- Do not support Vietnamese payment methods
- Huge number of
- Do not have variety types of content such as music,
applications
Apple store photos, ebook, films…
- High reputation in Vietnam
- Vietname-law-violated content can not controlled
- Full SDK for third-party
- Apple only focus on content, not focus on user
interaction (making friends, chatting, ranking, etc)
- Close store: Only support Android devices
- Huge number of - Do not support Vietnamese payment methods
Android applications - Do not have variety types of content such as music,
market - High reputation in Vietnam photos, ebook, films…
- Full SDK for third-party - Vietname-law-violated content can not controlled
- Android market also only focus on content, not focus on
user interaction (making friends, chatting, ranking, etc)
- Close store: Only support Java devices
- High reputation in Vietnam - Do not have variety types of content such as music,
- Already support Vietnamese photos, ebook, films…
Nokia Ovi
payment methods - Vietname-law-violated content can not controlled
store
- Nokia phones still dominate - SDK for third-party is hard to master
Vietnamese market - Nokia Ovi also only focus on content, not focus on user
interaction (making friends, chatting, ranking, etc)

14. Who love above cake pies in Vietnam?
Name Users Content Strength Weakness
Only for F-mobile device (feature
F Store (FPT) N/A 800 - Integrate in device
phone)
- Wap-charging Content is poor and only focus on
Mstore (Viettel) 1,500,000 1,000
- Advertised by Viettel feature phone
Mpace - Wap-charging Do not focus on content
N/A 900
(Mobifone) - Advertised by Mobifone Outdated applications
- “Donation” model, working team
- Totally free
is un-organized
- Only focus on iOS
HiPT 30,000 6,000 - Dont have mobile version
- Users can upload
- Unauthorized applications
content
- Content is only application
- Outdated applications
ViMarket 50,000 500 - Totally free
- Only focus on Android
-Variety of prestige
-Expensive charging
uPro 1,000,000 2,000 games
- Only focus on feature phone
- Advertised by Viettel
Zing Me also intended to go into this market but they had not
Zing Me N/A N/A
have a professional mobile team in terms of R&D
Some common points
 Develop store as a value-added service for their core service and their own users.
 Focus on only one platform and one type of content
 Be lack of R&D experience, especially in iOS platform. They do not have SDK for third-party
 Do not support various payment method in Mobile

15. APPOTA.com and its own ways!
 Support all emerging countries payment methods on mobile including
SMS, pre-paid mobile card, Paypal, Internet-banking transfering, wap-charging.
 Support any mobile platform, any device
 Support various types of content such as live TV, music, photos, films, etc.
 Reach to Mobile Social Network (MSN) and users can interact easily with others
 Provide Over-The-Air solution, allow users install all content wirelessly
 Provide full SDK for application developers, content providers and advertisers
 Last but not least, we have more than 10 year experience in mobile
field, especially in iOS platform. As an evidence, Mr Anh Do Tuan, is known as the
first man in Vietnam physically unlocked iPhone in 2007 (CNET article)

16. Appota’s content strategy in 2012
 Appota’s revenue in 2011 are from three sources:
 Pay per download content: 15%
 In app purchase content: 80%
 Marketing services (Advertising, on-demand marketing campaigns): 5%
 In 2012, we focus on In-App-Purchase content

17. Figures & features you should know about
APPOTA.com
From December 2010 to December 2011

18. APPOTA.com’s content
iOS store Android store Java store
Film store Ebook store Comics store Music store
Updated on December, 2011

19. APPOTA.com’s marketing tools for marketers
Banners, marquee text Sale-off feature Online event feature
And giftcode feature
Updated on December, 2011

20. Users and Partners statistic:
 Since 2011, we’ve gained 1.4 million mobile users from
the best technology communities in Vietnam such as:
gsm.vn, handheld.vn, tinhte.vn, appstore.vn, cydia.vn, an
droidpro.vn…
 We’ve signed contracts with over 60
partners, developers, content providers… in
Vietnam, coming to over 200 in 2012.
 We will do white label our platform to
Campodia, Laos, Thailand, Indonesia, Mianma in 2012 or
later with the same tactics to Vietnam.

21. APPOTA.com’s typical partners
We has been co-operating with a number of partners in different aspects
including content providers, storage providers, payment providers and
advertising agencies
Content
providers
Storage
providers
Payment
providers
Advertising
partners
Updated: 30th December 2011
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22. Co-operation opportunities
with APPOTA.com

23. Remember our business philosophy:
All lasting business is built on friendship
Content provider
Application developers
Investors (Game, music, books,
(iOS, Android, Java…)
VIP news, etc)
Advertisers Communities for
Payment providers
(Agencies, individuals) channeling

24. APPOTA.com
Contact:
Anh Do Tuan, CEO
Email: anhdt@appota.com
Phone number: +84 9 0406 9909
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