The document discusses the features and tools available for developers using Windows Phone 8, highlighting improvements over Windows Phone 7.x, including a renewed start screen, enhanced APIs, and support for over 50 languages. It emphasizes the advantages of app monetization strategies and offers tips for maximizing success in the app store. Additionally, it provides resources and support options for developers to help them publish and market their applications.

1. LUMIA APP LABS #2
WINDOWS PHONE 8
FOR DEVELOPERS
Jure Sustersic
Developer Product Marketing

2. SAVEGUARDING DEVELOPER
INVESTMENT
Windows
WITH WP8 Windows
Phone 7.x
Phone 8 tools
• >120k apps available automatically tools &
& feature set
feature set
• Still possible to develop using WP7 toolchain
• OS updates delivered over the air
• Devices supported with updates for at least
18 months
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

3. WINDOWS PHONE 7.8
New features
• Renewed start screen with resizable Live Tiles
• Offline navigation, internet sharing, camera extras and more
• Additional markets along with other Windows Phone Store
enhancements
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

4. NEW CAPABILITIES
Native Direct3D Enterprise Camera APIs NFC and
Code Native games with apps Low level access to
camera sensor and
Proximity API
code sharing with
C++ to port your Win8 Added security lenses API for Tap to share with
code from other Company hub for camera app other NFC devices,
platforms easy deployment integration including BT API
Wallet Speech App-2-app Nokia Music Location,
Payments, Cards, Voice control your Integrate with other API Location
coupons, tickets and app, add TTS apps and be
more with APIs for capability easy integrated Add Nokia signature New map controls
integration music experience to based on Nokia Loc
your app platform
background location
New Windows Phone 8 APIs in detail on Nokia Developer Wiki
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

5. LIVE AND DISCOVERABLE APPS
Live Tiles and Lock screen
• 3 Tile sizes with dynamic/static content
• User can create multiple app entry points
• Push notification to lock screen with new API
App-to-app communication 3rd party Platfrom
apps Your App apps
• Define handlers for file types and URIs
• Extended list of launchers and choosers
• Use other apps to add seamless functionality
to yours
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

6. APP TYPES (simplified)
Managed Apps
HTML5 Apps Managed Apps Native Apps
- HTML/CSS + XAML - C#, VB, C++ - C++
- Via Web Browser Control - XAML UI - Direct3D
- API bindings via - .NET and/or WinPRT APIs - WinPRT APIs
InvokeScript
- Wizard template in WP8
SDK
Windows Phone API Quickstart PDF
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

7. SHARE CODE WITH WINDOWS 8
- Easy to develop and deploy on both
platforms
- Code against same/similar API set
- Use portable class libraries
- Address a vast installed base
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

8. GO GLOBAL – EXPANDED
FOOTPRINT
Support for 50 languages
• Up from 24 languages in Windows Phone 7
• Includes support for right-to-left languages
Develop from and for over 180 countries
• Up from 36 / 63
• Applies also to Windows Phone 7 family
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

9. MONETIZATION ENABLERS
In app purchase Ad based apps
- Higher and recurring - Several solutions
revenue opportunity supported
- Attract a larger user base - Test and choose the
with freemium optimal one
- Extend the experience - Possiblity to combine ->
with durable and ”Remove ads?”
consumable digital goods - Nokia Ad Exchange
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

10. 11 TIPS TO MAKE MORE ON STORE
Think Use Live Tiles Use push Use Ads with Adopt WP UI Publish
Freemium Top 50 apps are notifications location faithfully globally
70x more 3.7x more likely Top 50 apps are More local WP style apps are Fastest growth
downloads, 7x to have 3.2x more likely relevance drives featured more occurring in new
more revenue to have higher eCPM frequently markets
1 2 3 4 5 6
Localize Right size Act on Update Deliver
smartly your app feedback frequently excellence
Language, Apps <90 MB work Prompt for Top 50 apps are No bugs, use FAS,
currency, symbols well on all devices reviews and updated every 2-3 engaging
feedback… and months experience
7 8 fix! 9 10 11
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

11. FROM START TO FINISH
- Dev center account - Publish and certify - Free to download - Reference WP - MSFT Ad Control
- Telerik RAD controls your apps - Visual Studio 2012 documentation - Nokia Ad Exchange
for WP - Deploy apps to dev Express - Lumia Developer's - Other providers
- Buddy.com API service phones - Blend UI Library - Marketing in a box
- 2 technical support - Pricing and - Emulator - Nokia Developer beta
tickets reporting - Docs Wiki
= up to 1500$ of value Learn More Get the SDK Learn more
for 99$
Learn More
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.

12. START YOUR
LUMIA APPVENTURE
TODAY
http://developer.nokia.com/windowsphone
© 2012 Nokia. All rights reserved. 11/21/2012
© 2012 Microsoft. All rights reserved.