This document discusses digital scholarship and how researchers can harness the power of web 2.0 technologies. It provides guidance on developing an online presence through social networking platforms like Academia.edu and ResearchGate to share research, build networks, and increase impact. Key recommendations include retooling online profiles, uploading all research outputs to open repositories, refining publication strategies with impact in mind, and using tools like Google Scholar to measure research dissemination and citations. Harnessing new digital technologies allows researchers to establish wider audiences and collaborate globally.