Open Access seminar
University of Queensland, Brisbane, 30 October 2013

Is Open Access just another fad?
Alma Swan
Direct...
The shape of this presentation
•
•
•
•
•

Open Access
Benefits to authors
Benefits to universities
Benefits to society
Soc...
Open Access
Open Access
•

Immediate

•

Free (to use)

•

Free (of restrictions)

•

Access to the peer-reviewed literature (and data...
Open Access – Why?
•

Research moves faster and more efficiently

•

Greater visibility and impact

•

Better monitoring, ...
Open Access: how
•
•
•

Open Access journals (www.doaj.org)
Open Access repositories
Open Access monographs
Open Access journals
•

Content available free of charge online

•

In many cases, free of restrictions on use too

•

Som...
Open Access repositories
•

Digital collections

•

Most usually institutional

•

Sometimes centralised (subject-based)

...
Here’s one
What’s in it for authors?
Author advantages from Open Access
• Visibility
• Usage
• Impact
• Personal profiling and marketing
Visibility
An author’s own testimony on open
access visibility
“Self-archiving in the PhilSci Archive has
given instant world-wide vi...
Professor Martin Skitmore
School of Urban Design, QUT

“There is no doubt in my mind that ePrints [QUT’s Open Access
repos...
Usage
University of Liege repository:
authors deposit
And the material gets used
Individual article usage
University of Salford: USIR
8930 records
Impact
Citation impact

Range = 36%-200%
(Data: Stevan Harnad and co-workers)
Engineering

Data: Gargouri & Harnad, 2010
Clinical medicine

Data: Gargouri & Harnad, 2010
Social science

Data: Gargouri & Harnad, 2010
Profiling and marketing
Melissa Terras (UCL)
For institutions?
Institutional and funder advantages
from Open Access
• Visibility, usage
• Impact
• Profiling and marketing
• Outreach to ...
Management information
“I am asked how many articles my
researchers publish each year, and I
have to say ‘I have no idea!’...
Reach: MIT’s repository usage
Impact: Webometrics
Outreach: the public
•
•
•
•
•
•

Independent researchers
Education sector
Professional community
Practitioner community
I...
PubMed Central
• 2 million full-text articles
• 420,000 unique users per day:
–
–
–
–

25% universities
18% government and...
Economic implications in Denmark
• Access to research articles is very/extremely important: 48%
• 79% have access difficul...
EU CIS studies
Senior Lecturer, Design, QUT
“Just last week, the General Manager of
Sustainable Development from an Australian
rural indu...
“The case for Open Access within a university
is not simply political or economic or
professional.
It needs to rest in the...
Mandatory policies
The effect of a mandatory policy
Funder policies
Institutional policies
So, no fad
• Benefits will impel you
• Policies will require you
• Choose your weapon
Open Access: how
•
•
•

Open Access journals (www.doaj.org)
Open Access repositories
Open Access monographs
Open Access through your repository
• Prepare your paper and submit it to your journal of choice
for peer review
• Make an...
Retaining copyright
• Is this necessary for OA?
– Not in most cases

• What to do in the other cases:
– Deposit immediatel...
Open Access books
• Lots of developments
• Australia in the vanguard
• University presses, scholar-led and
commercial publ...
No fad, not even new thinking
“It is one of the noblest duties of a
university to advance knowledge and to
diffuse it, not...
Thank you for listening
aswan@talk21.com
www.sparceurope.org
www.keyperspectives.co.uk
www.openscholarship.org
Dr Alma Swan, "Is Open Acess just another fad?"
Dr Alma Swan, "Is Open Acess just another fad?"
Dr Alma Swan, "Is Open Acess just another fad?"
Dr Alma Swan, "Is Open Acess just another fad?"
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Dr Alma Swan, "Is Open Acess just another fad?"

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Inaugural UQ Open Access Eminent Speaker Forum
Dr Alma Swan, Director of European Advocacy, SPARC
"Is Open Access just another fad?"
Wednesday 30 October 2013

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Dr Alma Swan, "Is Open Acess just another fad?"

  1. 1. Open Access seminar University of Queensland, Brisbane, 30 October 2013 Is Open Access just another fad? Alma Swan Director, Advocacy Programmes, SPARC Europe Director, Key Perspectives Ltd Convenor, Enabling Open Scholarship
  2. 2. The shape of this presentation • • • • • Open Access Benefits to authors Benefits to universities Benefits to society Society’s response (the political context)
  3. 3. Open Access
  4. 4. Open Access • Immediate • Free (to use) • Free (of restrictions) • Access to the peer-reviewed literature (and data) • Not vanity publishing • Not a ‘stick anything up on the Web’ approach • Moving scholarly communication into the Web Age
  5. 5. Open Access – Why? • Research moves faster and more efficiently • Greater visibility and impact • Better monitoring, assessment and evaluation of research • Enables new semantic technologies (text-mining and data-mining) • Publicly-funded research should be freely available to the ‘public’
  6. 6. Open Access: how • • • Open Access journals (www.doaj.org) Open Access repositories Open Access monographs
  7. 7. Open Access journals • Content available free of charge online • In many cases, free of restrictions on use too • Some charge at the ‘front end’ • More than half do not levy a charge at all • Around 8500 of them • Listed in the Directory of Open Access Journals (DOAJ: www.doaj.org)
  8. 8. Open Access repositories • Digital collections • Most usually institutional • Sometimes centralised (subject-based) • Interoperable • Form a network across the world • Create a global database of openly-accessible research • Currently c2500 • Supplement subscription-access publishing
  9. 9. Here’s one
  10. 10. What’s in it for authors?
  11. 11. Author advantages from Open Access • Visibility • Usage • Impact • Personal profiling and marketing
  12. 12. Visibility
  13. 13. An author’s own testimony on open access visibility “Self-archiving in the PhilSci Archive has given instant world-wide visibility to my work. As a result, I was invited to submit papers to refereed international conferences/journals and got them accepted.”
  14. 14. Professor Martin Skitmore School of Urban Design, QUT “There is no doubt in my mind that ePrints [QUT’s Open Access repository] will have improved things – especially in developing countries such as Malaysia … many more access my papers who wouldn’t have thought of contacting me personally in the ‘old’ days. While this may … increase … citations, the most important thing … is that at least these people can find out more about what others have done…”
  15. 15. Usage
  16. 16. University of Liege repository: authors deposit
  17. 17. And the material gets used
  18. 18. Individual article usage
  19. 19. University of Salford: USIR 8930 records
  20. 20. Impact
  21. 21. Citation impact Range = 36%-200% (Data: Stevan Harnad and co-workers)
  22. 22. Engineering Data: Gargouri & Harnad, 2010
  23. 23. Clinical medicine Data: Gargouri & Harnad, 2010
  24. 24. Social science Data: Gargouri & Harnad, 2010
  25. 25. Profiling and marketing
  26. 26. Melissa Terras (UCL)
  27. 27. For institutions?
  28. 28. Institutional and funder advantages from Open Access • Visibility, usage • Impact • Profiling and marketing • Outreach to the public: demonstrating social return • Economic benefits
  29. 29. Management information “I am asked how many articles my researchers publish each year, and I have to say ‘I have no idea!’” Professor Bernard Rentier, Rector, University of Liege, Belgium, explaining one of the reasons why he has built an institutional Open Access repository and introduced a mandatory policy on Open Access
  30. 30. Reach: MIT’s repository usage
  31. 31. Impact: Webometrics
  32. 32. Outreach: the public • • • • • • Independent researchers Education sector Professional community Practitioner community Interested ‘lay’ public Business sector, including innovative SMEs
  33. 33. PubMed Central • 2 million full-text articles • 420,000 unique users per day: – – – – 25% universities 18% government and others 40% citizens 17% companies
  34. 34. Economic implications in Denmark • Access to research articles is very/extremely important: 48% • 79% have access difficulties • Difficulties in searching/accessing articles: €73m per year to researchers in Danish firms • Average delay to product or process development without access to academic research: 2.2 years • For new products: €4.8 million per company Houghton, Swan & Brown, 2011
  35. 35. EU CIS studies
  36. 36. Senior Lecturer, Design, QUT “Just last week, the General Manager of Sustainable Development from an Australian rural industry called me – based on reading one of my research papers in ePrints. He loved what he read ..... and we are now in discussion about how we can help them measure their industry’s social impacts.”
  37. 37. “The case for Open Access within a university is not simply political or economic or professional. It needs to rest in the notion of what a university is and what it should be .... It is central to the university’s position in the public space” Professor Martin Hall, Vice Chancellor of the University of Salford, UK
  38. 38. Mandatory policies
  39. 39. The effect of a mandatory policy
  40. 40. Funder policies
  41. 41. Institutional policies
  42. 42. So, no fad • Benefits will impel you • Policies will require you • Choose your weapon
  43. 43. Open Access: how • • • Open Access journals (www.doaj.org) Open Access repositories Open Access monographs
  44. 44. Open Access through your repository • Prepare your paper and submit it to your journal of choice for peer review • Make any changes required as a result of the peer review process • Submit the final version to the journal • Deposit that same final version in your repository • Do it right then • This complements the dissemination achieved by the journal • Your repository staff may check journal copyright conditions on your behalf, or you may do so yourself using the SHERPA RoMEO service at http://www.sherpa.ac.uk/romeo/ Key Perspectives Ltd
  45. 45. Retaining copyright • Is this necessary for OA? – Not in most cases • What to do in the other cases: – Deposit immediately and respect an embargo – Use an Author Addendum – Use a Licence to Publish • Remember, once you click through a CTA, you have signed over your IP • Irretrievably, irreversibly, and forever
  46. 46. Open Access books • Lots of developments • Australia in the vanguard • University presses, scholar-led and commercial publishers • OA helps sales! • New business models • Considerable interest from research funders • ARC policy includes monographs
  47. 47. No fad, not even new thinking “It is one of the noblest duties of a university to advance knowledge and to diffuse it, not merely among those who can attend the daily lectures, but far and wide.” Daniel Coit Gilman First President, Johns Hopkins University
  48. 48. Thank you for listening aswan@talk21.com www.sparceurope.org www.keyperspectives.co.uk www.openscholarship.org

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