Consumer Services - Presentation by Michelle Kennedy, Member of Executive Board of Badoo at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

1. Michelle Kennedy
Director & General Counsel • www.badoo.com

3. The world’s largest network
for meeting new people
Chat, socialize
and meet new people
Check out people with
mutual interests
Find someone interesting
and start chatting
Play Encounters
and find matches

4. 210m+
Registered
Members
4m+
Hot
or
Not
MAUs
(+941%
YoY)
2bn+
messages
exchanged
monthly
11m+
daily
matches
560m+
profiles
viewed
daily
19m+
Badoo
Mobile
MAUs
(+38%
YoY)
29m+
Badoo
MAUs
(+9%
YoY)
1.3m+
Monthly
Paying
Users
+26%
YoY
$13m+
Gross
Billings
Monthly
Key facts

5. Aim: Best, easiest, fastest way to meet
people and discover people around you
locally and globally
Virality
Critical Mass
Monetisation
How?

6. Change – the story so far
Product
¢ Competition – initially a Facebook type product – did the world
need another?
¢ Inspired by an idea in a bar – business pivoted to reflect real life –
how to meet new people
Focus of Product Delivery
¢ In 2010 we launched our product on mobile, in July 2013,
mobile overtook web and now 85% registrations on mobile
¢ How? By re-evaluating the product to move it to mobile
Adding other offerings
¢ Hot or Not re-launched by Badoo, having been
created over a decade ago
¢ More to come
Agility
¢ Being lean and agile enough to pivot and ‘get things done’
Employees
¢ Teams make success happen-learning who suited our
environment

7. Knowing what not to change
Product
¢ Monetisaton (our paying users are increasing by 26% year on year –
currently 1.3m monthly paying users). Result? A highly profitable
company, which over last 3 years has had revenues of at least $100m
¢ Growth – What factors helped us grow- virality, word of mouth (not
expensive PR campaigns)
¢ Localisation – 46 languages, local knowledge (including billing
platforms in over 200 countries) = Power
Founder
¢ Serial entrepreneur – established success

8. What still needs to change?
Awareness
Perception
Eliminating any last stigma surrounding
meeting new people
We don’t want to be the best kept secret in
tech. And we’re working on more exciting
projects

9. What still needs to change
for tech generally?
Legislation driving
innovation not slowing it
More women
More noise about
the European tech scene

10. Thank you!