Jennifer Aden is an enterprise sales representative for Virool, an online video advertising company. Virool promotes brands' videos across blogs, websites, mobile apps and games, and social media platforms like Facebook. It uses behavioral and contextual targeting to show videos to audiences most likely to engage with and share them. Virool provides real-time analytics on video views, shares, and engagement. Case studies demonstrate how Virool campaigns for brands like Turkish Airlines, Expedia, Adobe, and Sony generated millions of views and significantly more earned than paid media exposure.

1. GET
SEEN
Jennifer
Aden
Enterprise
Sales
Virool
Jennifer@virool.com
Direct:
415-­‐403-­‐2268
Cell:
213-­‐864-­‐2146

2. VIROOL.COM2 |
Why
use
online
video?
• ShiEing
TV
ad
budgets
to
online
video
made
campaign
reach
more
effecKve
by
generaKng
a
liE
in*:
– Brand
recall
(33%)
– Message
recall
(45%)
– Likability
(40%)
– General
recall
(15%)
• 15
%
ReallocaKon
of
television-­‐only
budgets
resulted
in
a
4.2
percent
increase
in
reach
at
an
11
%
lower
CPM
*Nielsen
and
IAB
study
December
2013

3. VIROOL.COM3 |
What
is
NaFve
Video
AdverFsing?

4. VIROOL.COM4 |
2. Part
of
the
Content
Stream
3. Relevant
4. Engaging
5. Effec=ve
NaFve
AdverFsing
Is:

5. VIROOL.COM5 |
People
Share
NaFve
Video,
Not
Pre-­‐Rolls
• Generate
82%
brand
liR
compared
to
2.1%
with
pre-­‐rolls.
• Viewers
opt-­‐in
to
watch
naKve
video
• NaKve
Video
AdverKsing
empowers
the
viewer
to
spread
the
brand
message,
and
is
discovered
in
environments
conducive
to
sharing
(i.e.
social
media)

6. VIROOL.COM6 |
Would
you
Rather
Promote
Your
Video…
…Just
Here
…Or
Here
As
Well?

7. VIROOL.COM7 |
1 BEHAVIORALTARGETING
AGE GENDER LOCATION INTERESTS PLATFORM
We
will
show
your
video
to
the
people
who
fit
your
demographic
AND
are
likely
to
share
your
content
with
their
friends.

8. VIROOL.COM8 |
2CONTEXTUALTARGETING
We
Kme
it
perfectly
by
showing
your
video
to
people
currently
reading
informaFon
related
to
your
video.

9. VIROOL.COM9 |
3
RE-­‐TARGETING
Re-­‐target
the
most
engaged
viewers
w/offers
for
increased
ROI!

10. VIROOL.COM10 |
• Reports
in
real-­‐Fme:
impressions,
views,
shares,
clicks,
engagement,
and
geo-­‐locaKon.
• See
who
is
watching
your
videos,
from
where
and
from
what
device.
• See
who
is
sharing
your
video
on
Facebook,
Twier
in
real-­‐
Kme.
REAL-TIMEANALYTICS
4

11. VIROOL.COM11 |
Comprehensive
Reports

12. VIROOL.COM12 |
Monitor
Engagement

13. VIROOL.COM13 |
CompeFFve
Analysis

14. VIROOL.COM14 |
Placement
Examples

15. VIROOL.COM15 |
Blogs
And
Websites
Videos
will
be
displayed
seamlessly
on
blogs
and
sites
We
work
with
over
10,000
leading
sites
to
seamlessly
display
your
video
as
part
of
their
content
Publishers include:

16. VIROOL.COM16 |
We
work
with
200+
Facebook
Apps
and
Games
and
are
able
to
reach
over
100M
viewers
on
Facebook
Facebook
&
In-­‐Game
Placement
Publishers include:
We only show

17. VIROOL.COM17 |
Publishers include:
Mobile
Placement
We
work
with
20,000
games
and
apps
on
iPhone
and
Android
to
deliver
the
most
targeted
video
soluKons
for
our
clients.

18.
Overlay
share
bu@ons
and
custom
calls
to
ac=on
Customize
player
for
targeted
engagement!

19. Want
to
include
interacFvity
In
the
player?
NO
PROBLEM!
We
will
work
with
your
client’s
campaign
needs
to
customize
the
player
in
any
way
we
can.

20. VIROOL.COM20 |
Case
Studies

21. VIROOL.COM21 |
TurkishAirlines-KobevsMessi
• 2.5M
YouTube
views
in
24
hours
• 250k
Paid
views
• 25k
Facebook
shares,
10k
Tweets
• 10x
More
Earned
Media

22. VIROOL.COM22 |
Expedia-Whateveryou’relookingfor
• 2.6M+
Total
Views
• 400k
Paid
Views
• 115k+
FB
Shares,
8k+
Tweets,
9k+
Google+
Shares
• 6.5x
More
Earned
Media

23. VIROOL.COM23 |
Adobe-JesseWatt#madethis
• Average
engagement
Fme:
1
min,
15
seconds
• 83%
engaged
longer
than
30
seconds
• 52%
Share
Rate
• 7x
More
Earned
Media

24. VIROOL.COM24 |
SonyXperiaZ1
• 12M
YouTube
Views
• 1M
Paid
Views
• 100k
FB
Shares,
24k
Tweets
• 12x
More
Earned
Media

25. VIROOL.COM25 |
35,000+CustomersUseVirool
Over 100,000 Videos Promoted