8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing

776 views

Published on

Irfon Watkins, Coull

a4uexpo Barcelona 2012

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
776
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing

  1. 1. 8 billion views & countingEmbracing the potential of video in performance marketing Irfon Watkins Founder and CEO Coull Video Performance Network www.coull.com
  2. 2. www.coull.com
  3. 3. The rise of video • Incredible growth • Rapid adoption of smartphones and tablets • Multi-screen video consumption • Why are we seeing such growth? www.coull.com
  4. 4. The marketplace The appeal for brands and merchants • Video is effective in promoting brand awareness and conversions to purchase • Advertisers are increasingly realising this www.coull.com
  5. 5. Case study: www.coull.com
  6. 6. The marketplace The appeal for publishers • Video is a hugely valuable asset o Engaging o Available o Increases SERP prominence www.coull.com
  7. 7. www.coull.com
  8. 8. The marketplace Consumers • Video is a stimulus • Video is used as a research tool www.coull.com
  9. 9. The marketplace Commercial models • Interstitial • TrueView InStream • AdSense for Video www.coull.com
  10. 10. Pre-roll www.coull.com
  11. 11. Adsense for Video www.coull.com
  12. 12. Video in the affiliate space Last-click www.coull.com
  13. 13. Closing the circleHow?1. Advertiser video with embedded affiliate links2. Advertiser product links integrated with publisher content3. Partner links integrated with publisher content www.coull.com
  14. 14. Video and Vouchers
  15. 15. Video and Search
  16. 16. Video and Price Comparison
  17. 17. Case study: • The brief • The plan • The result www.coull.com
  18. 18. Any questions?irfon@coull.com@irfonw@coull www.coull.com

×