This document discusses improving primary education in India, particularly in rural government schools. It outlines several problems with the current system such as low enrollment due to socioeconomic factors and a lack of awareness about improvements. The document proposes several campaign programs and initiatives to address these issues, including having college students teach in local schools, creating a website for public funding of schools, encouraging corporate social responsibility for education, and using technology and celebrity endorsements to promote the importance of education. The overall goal is to spark an "education revolution" that empowers students and connects them to more opportunities through improved access to education.

1. Primary Education In India
Prepared by
Kamalesh G[Marketing head]
Team Marykom

2. Objective
To increase the awareness about education to the rural people there
by increasing the enrolment in the govt school
To create positive opinion about the govt school in the peoples
mind
Make educational revolution with the help of technology

3. Problems in govt school’s?
“ poor don’t go to school because of socio- economic needs where as
rich don’t go because of quality “
“India’s GDP grows as fastest in the world where as its allocation of funds for
education remains the same”
“India is moving towards digital revolution when millions of people
still don’t understand the importance of education”

4. Tamilnadu govt send 100 student who exceled
in education for educational tour abroad
The Delhi government has improved the
infrastructure in government schools and made
them on a par with private schools

5. Even though govt is making some significant steps to improve standard
of education in govt school, people are not aware about the changes
this makes them to run behind private schools spending all their hard
earned money.
“ Making people aware about the change in more
important than
change itself”

6. #EACHONE_TEACHONE
#CSR in education
#Make education great
again
#Crowd sourcing in education
Campaign program

7. # EACHONE_TEACHONE
• A social media campaign which encourages the college student to teach
at-least one govt school student in their neighbourhood.
• It helps the school students to learn from the college students.
• It also makes college youth more responsible student towards the society

8. #Make education great again
• GOI allocate 4.3% of GDP for education but still it is not enough to
satisfy the meet the end need.
• There are many volunteers and alumni ready to contribute fund to
develop the infrastructure, but many don’t know how to and wary
whether their fund will be used in a right way
• To address that a separate web portal should be created which shows
the inflow and outflow of funds to the public.
• This helps to gain confidence of public to contribute for the
development work and also enables public to question about the
unused funds.

9. #CSR in Education
• Every companies spend certain amount of money for CSR activity such as
pollution control, water management etc
• There are very few companies which spend CSR activity in education.
• Govt can provide special incentives which in turn encourages the
companies to spend their CSR on education.
• This also paves the way for students to meet the corporate people &
know about the corporate world.

10. # crowdsourcing in Education
• Private school students have an access to meet
industry people& experts from different field,
where as for govt school students the opportunity is
limited or not at all.
• Govt should formulate a policy which encourages
the college professor to visit the govt school and
spend time with the students.
• It helps students to learn more other than what is
in the books .

11. EDUCATION REVOLUTION
Objective : Edu-tech revolution
Brand ambassador: Amitabh bachchan
Slogan : empower with education
Medium : television, radio, print adds.

12. Why Education revolution?
• Broader access to improved education acts as a major catalyst for
empowerment, sustained economic growth, overcoming inequality
and reducing conflict.
How ?
• We need an education system fit for the digital revolution.
• Internet penetration in rural India and low cost of data
makes it possible to empower the students with internet.

13. Impact?
• Education revolution helps people to understand the importance of
education.
• Education revolution inline with digital revolution empowers student
with internet, there by connecting them to the world.
• Campaign program allows students to interact with the professors,
business people and college students, which turn into a good learning
experience for students.
• Crowd funding allows the local people to support the govt school in
the locality.

14. Make education Great again
Thank you
Team Marykom