Nmg logo brief
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The New Midland Group is seeking a logo and branding design to represent an artist-led consortium consisting of three artist studios - Backlit, One Thoresby Street, and Primary. The goal is to create a bold, memorable identity that reflects the group's history in promoting performance and live art in Nottingham since 1943. The design should appeal to culturally inquisitive audiences, work across various media, and enhance the group's marketing and programming efforts to engage both art and non-art audiences in Nottingham and beyond. The deadline for initial submissions is July 15th, with the final design due by August 4th. The selected designer will receive a £450 stipend.
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Nmg logo brief
- 1. New Midland Group - Logo and Branding design brief! ! 1. Background / Overview:! ! ! The New Midland Group would like to commission a creative individual to design the logo and branding for The New Midland Group.! ! The original Midland Group was an arts organisation formed in 1943 in Nottingham, closing in 1987. The first gallery was set up in one room on Bridlesmith Gate. During its time, the Midland Group had a profound effect on the development of Performance art and Live Art. ! ! The New Midland Group is an artist led consortium made up of three independent artist studios; Backlit, One Thoresby Street and Primary who wish to develop the ongoing legacy of The Midland Group. The New Midland Group was formed in 2010 (originally named Nottingham Artist Led Con- sortia), following a successful cross-city collaboration during Sideshow 2010 and again for the World Event Young Artists 2012. ! ! The founders and core members of the group are;! ! Matt Chesney, Director, Backlit! Dexter Prior, Studio Manager, One Thoresby Street! Michelle Bowen, Development Director, PRIMARY! Rhiannon Jones, Marketing Manager, Backlit! ! As well as respectively maintaining a diverse and accessible public programme, the partners are also responsible for The New Midland Group and assist in curating a series of events aiming to engage a wider public audience in the Nottingham Visual Arts Scene and promote it’s other cre- ative links within the East Midlands network.! ! We would like this vibrant and energetic way of working to be reflected in the branding for NMG.! ! ! 2. What is the objective, the purpose of the design?! ! The overall design can have a huge influence on the success of a company’s marketing strategy, so we expect the commissioned artists design to adequately reflect both the history and the ethos of New Midland Group in the Nottingham art community. ! ! ! The purpose of branding/logo.! ! • To gain exposure/PR for NMG and grow our identity! • To facilitate and enhance long-term campaigns which aim to create a strong voice for NMG through social media platforms.! • To engage and build our audience and subsequently promote a suite of programming we aim to run from within the three organisations of Backlit, Thoresby Street and Primary.! • Generate interest in the consortium from the public, both from artists and non-artists.! • To appeal to a wider professional and creative audience, in and out of the East Midlands.! • To increase investment and sustainability! What we hope NMG will achieve:! ! • Be able to offer shared resources of the venues to non studio based artists! • Allow access to temporary spaces at venues to non -studio based artists !
- 2. • Support and inform undergraduates about our work and running studio! • Share and connect programming to a wider group! • Develop a professional development offer for studio and non studio artists! • Offer skill sharing events, new processes and ways of working! • Develop and increase connectivity to international working! ! ! 3. What we are looking for.! ! The overall aim of the graphic design is to create a bold memorable identity for The New Midland Group that can be used across a range of marketing tools for the duration of the Consortium’s life- time. We are looking for:-! ! • An original identity for NMG that will respond to the key themes, be striking, versatile, Innovative and fresh and work across a number of different print and web media.! • A simple design that can be modified to work across a variety of social media platforms i.e. logo formats that will accommodate Twitter and Facebook profile picture & banners. Background logo for website, email and colour branding for other print based media such as flyers, business cards, posters and invitations. Where using text, the type font should be an original design.! ! 4. Who we want to appeal to! ! New Midland Group are trying to appeal to culturally inquisitive, ‘young urban contemporaries’ so when thinking about a design, be sure to consider colour, quantity and quality of text, typography, imagery, layout and use of space and the atmosphere that particular designs create - the logo should accurately reflect the ethos of the New Midland Group. ! ! The New Midland Group is a relatively new partnership but would be delighted to support the se- lected artist or graphic designer through the use of their design. Although we can’t offer much, the designer can expect to feature on the NMG website, have credits in our future campaigns and ex- tend their network exponentially through the partners; along with all the tea and coffee you can fur- nish yourself with. We can offer the successful applicant a £450.00 stipend for the cost of the work and publicity and promotion from the Partners of New Midland Group.! ! Please see below for examples of our partner’s logos;! ! Please also see New Midland Group partner’s websites:! ! http://www.weareprimary.org/! http://backlit.org.uk/! http://onethoresbystreet.org/! !
- 3. 5. Deadline! ! Schedule:! ! Brief goes live Tuesday 24th June! ! 1) 15th July Please supply no more than three examples of professionally finished designs or logos for New Midland Group. ! ! 2) 18th July NMG will contact 4 successful designers and request a final design based on feed- back from the panel.! ! 3) 4th August final deadline for successful designers.! ! 4) 7th August panel decide on final logo.! ! 5) 11th August designers are informed of panel’s decision.! ! ! ! Please send your applications as PDF files along with a covering letter and CV to ! newmidlandgroup@gmail.com. Any queries can be directed to Lauren, at the same address.! !