Advertisement brief for DJ push

1. Creative Brief
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Client / Client contact information:
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Name:
Email address:
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Project Title:
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Example: "New campaign to promote menu updates and earlybird offer"
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1. Background / Overview:
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What's the big picture? The big picture is to get as much social exposure for DJ PUSH as
possible
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What's going on in the market?
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- With the rise and rapid increase of the internet social interaction between the DJ and it’s
audience is crucial in building an ever expanding fan base. Gone are the days when DJ
were celebrated for their technical abilities. Today DJ are mainly celebrated for their
interaction with the general public. Your ability to interact through all the popular social
networking sites will gain more attention and admiration.
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Anything happening on the client side that the creative team should know about?
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- Events and radio
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Tuesday - Fresh Tuesdays - fez club cambridge
Wednesday - The Rap up show - Westside radio london
Thursday - LKD Lola Lo Cambridge
Friday - Peaches & Cream Ballare Cambridge
Saturday - Revolutions Cambridge
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Any opportunities or problems in the market?
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- Within the Cambridge region there is no DJ other than DJ PUSH that actively pursues it
audience so this could be an opportunity to create a wider fan base
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"Who is the ad talking to, and what is the one main thing we want to say?"
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Talking to students social media users… the main things to say is follow dj push on fb/
twitter/instagram
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2.What is the objective, the purpose of the ad?

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A concise statement of the effect the ad should have on consumers. Typically expressed
as an action. And frequently focused on what the ad should make the audience think, feel,
or do.
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- The main objective is to get DJ PUSH’s fan base up via social networking plateforms. so
all advertising should be created to fulfil this objective.
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Example: We want people to log onto the website/phone and order take away before 7pm
preferably using our new menu.
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3. Target audience: who are we talking to?
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- Talking to college student (long road/ crc/ hills road) and university students (aru)
who love urban music
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The more precise and detailed the better. Go beyond age and sex to describe
demographics and psychographics. Explain how the audience currently thinks, feels and
behaves in relation to all your products/brand and the specific product or service.
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4. What's the single most important thing to say?
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- FOLLOW DJ PUSH on instagram/ fb/ twitter
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What's the single most persuasive or most compelling statement we can make to achieve
the objective?
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This should be a simple sentence. No more than a few sentences if absolutely necessary.
Avoid generalities.
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Example: “We deliver home cooked take away food anywhere in Cambridge”
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5. What are the supporting rational and emotional 'reasons
to believe and buy?'
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- They are investing in a DJ that love music and cares about his listeners involvement in
music. This is DJ that provides a musical soundscape that excites the general public.E

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6. What else will assist creative development?
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Here's where you can include consumer insights, a description of the brand personality,
positioning tag lines, initial creative ideas, result expectations, and mandatory elements
such as the logo and Web address.
Be sure to include sources for additional research information, customer quotes, and
certainly at least one consumer insight.
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7.Schedule: What do we need from the creative team?
When do we need it?
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Here you provide all details on media, including size and color:
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Example: Full page magazine advert, poster and postcard
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8. Proposed Timetable
Monday 19th January 2015: initial creative review of ideas.
Monday 26th January 2015: ideas worked up into campaign for client feedback
Monday 2nd February 2015: Full Campaign with actual key art and typography
Monday 9th February 2015: Print ready campaign
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