SoulProviders is a growing Content, Social and Digital Marketing agency based in Johannesburg and Swaziland. SoulProviders' talented team focuses on telling great African stories online and offline and building and nurturing online communities on behalf of a range of South African, Pan-African and Global brands. Core offerings are: Digital Strategy, Content Marketing, Social Media, Workshops, Event Live Tweeting, Digital PR, Lead Generation and Design.

1. Developing a strategy for your brand, based on research, conducting
competitor analysis and exploring the available channels of online
communication aligned to the brand’s primary objectives.

2. T H A N K Y O U F O R C H O O S I N G
S O U L P R O V I D E R S
Our talented team at SoulProviders focuses on
telling great African stories online and offline and
building and nurturing online communities on
behalf of a range of South African, Pan-African
and Global brands.

3. Content Marketing.
Live Event Coverage.
Social Media & Adverts.Digital Strategy.
Digital PR.
Workshops.
Videography & Photography.
Design.
Lead Generation.

4. O U R T E A M
Dedicated.
Talented.
Woke.

5. Client Managers
Designers & Illustrators
Copy, Feature and Expert Writers
Photographers & Videographers
Strategists & Creative Directors
Community Managers
Managing Editors
Workshop Managers
Live Event Content Teams
Media Managers
Administrators

6. Through curiosity we unlock the story behind the story.
We care about our craft and are dedicated to detail and mastery.
We believe that love, support and humour go a long way.
SoulProviders is a hive of experimentation.
We are committed to the bold delivery of unexpected results.
We stay grounded, we show up, we enchant.

8. I would like to thank you ALL
for your beautiful work that
you always submit to Hollard,
You’re all a great team I love
working with you , I love your
energy , I love everything
about SP. 2015 has been a
colourful year we’ve had
hectic deadlines,
lastminute.coms and you
guys never disappointed.
Thank you for always availing
yourselves when I need
help You Rock!!!!
“SoulProviders has been the boutique
supplier of choice for the Skincare and
Homecare divisions of Amka Products for
several years. What began as a leap of
faith between both companies has grown
into a solid relationship between partners.
Each brings its talents, ideas and vision to
the table and something greater always
develops. It is the brand team’s belief that
the social media positioning and campaigns
are on par or, in some cases, even better
than our multinational competitors. We
grow, we brainstorm, we adjust and we
improve as a team – together.
Without doubt I can recommend
SoulProviders as an exceptional agency
who go far beyond their brief to deliver on
ideas that lead the way in this confusing
digital space we find ourselves.
We could not have found better partners to
help navigate this terrain.
“Working with the SP team on Arts
Alive was a joy – imaginative,
plugged-in to latest trends, and
ahead of the curve, the SP team
was consistently able to plot out
content that spoke to the arts-
loving community, and create a
following for the diverse array of
productions, events, exhibitions,
and performances that fell under
the Arts Alive mantle. They
doubled our FB and Twitter
presence, and succeeded in
maintaining interest in the festival
in the lead up to, and during the
10 day event.”
Marang Setshwaelo
DreamCatcher.
Lindani Moss
Hollard
Karen Kruger
AMKA.

9. SP
VISUAL

10. C O N T E N T
M A R K E T I N G
&
S O C I A L M E D I A
M A N A G E M E N T
L o c a l l y a n d c o n t e x t u a l l y r e l e v a n t

11. W H A T W E D O
In 2015 we created couture content, managed content
calendars and engaged and nurtured online communities on
behalf of 42 brands.
We currently publish 500+ pieces of content every
month on behalf of 20+ brands.

12. Our couture content is a hand-crafted mix of
photography, illustration, copy-writing, long-form
writing, video, animation, adverts, live tweeting, gifs,
infographics, design and DTP.

13. Our main platforms are:
Facebook
Twitter
Instagram
Blogs/Mobisites
Google+
Social Media Ad platforms

15. W H A T W E D O
Want people to attend an event?
Need to recruit? Want to up your clicks?
Our Lead Generation team love nothing more than a tough client
challenge. Combining their strength in Strategy, Content production
and Media and Ads, they know just how to convert queries and drive
leads to an end goal. Our results speak for themselves.

16. Lead generation employs a cross section of SoulProviders’ skills
and business offerings.
It is a deliberate and highly focused cross-platform approach to:
a) Initiate the interest of prospective customers towards an objective
b) Engage and hold the attention of prospects with bold content design and copy
c) Drive prospects to a clear call-to-action
d) Convert prospects into customers or towards the desired objective
Leads can be generated for the purposes of achieving a specific objective such as:
recruitment, downloads, event attendance, donations, campaign entries, click
throughs, engagement etc. This type of campaigning is directed by thorough research
and a clear content strategy and fueled by highly targeted ADs and Media campaigns
and Digital and traditional PR.

17. We recruited nearly 4 000 IT professionals to the LinkedIN group
730+ Doctors recruited for rural job positions in 2.5 months
200+ forms filled in with 335+ TARGET AUDIENCE specific
guests attending a car launch in 10 days.
51000 downloads of BBM Messenger app in one month.

18. ADs & MEDIA
TARGETED DIGITAL ADVERTISING

19. Consider that ad spend for the following is approximately R 350 000+.
1 X half-page ad in the main section in a National Newspaper
15 X 30-second spots on Regional drive-time shows
6 X 30-second spots on cable TV top channels during prime time
2 outdoor billboards displaying for 3 months on busy Joburg Highways.
Now consider that by going digital, for the same ad spend over 2 months, you
could reach 25 000+ users and recruit 1000+ appropriate candidates.

20. This is online advertising which fuels and drives a content strategy to enable brands to reach
their objectives and targets. Online advertising is highly targeted to reach suitable audiences
and is based on user preferences and interest. The aim of online advertising is to intercept
the right consumers on their normal user journey and attract them to a brand's content,
message and proposition.
ADs & Media are placed across multiple SUITABLE platform and can include all or selected
platforms (LinkedIn, Facebook, Twitter) and blogs (Moneyweb, The Economist, Daily
Maverick)
The benefits of online advertising:
• Highly targeted to reach the "right" customers
• You can optimise your results in real time, 24/7 live tweeking
• You can change and customise ADs without losing traction
• More reach for your Rands!

21. ADs & MEDIA
Brand promotion on the relevant digital platforms, which include Facebook, Twitter,
Whatsapp, YouTube, LinkedIn and Google.

22. PHOTOGRAPHY & VIDEOGRAPHY

23. W H A T W E D O
Our in-house video, photography, animation
and motion graphics team produce cutting-
edge, high impact photographic and couture
video content shaped for social.
We are agile, relevant, affordable and online-
focused.

31. Sharing our experience through engaging workshops

32. W H A T W E D O
Our plugged-in team have their ears to the
soundwaves in the fast-moving digital universe,
ensuring that our technical and social know-how is on
point.
With nearly 5 years hands-on experience in Social
Media we understand all the Ins and Outs and how to
break them down to our clients and partners in
impactful, informative workshops and knowledge-
sharing sessions.

33. • Digital Trends and the Future
• Ads workshop (101 beginners guide, intermediary and expert)
• Lead Generation workshop
• Analytics workshop for community managers
• Big Data
• Twitter for CEO’s
• Visuals, Videography and Storymaking
• SEO and Optimisation
• Copywriting
• Strategy
• The art of Live Tweeting and Events
• Social Media for Small Businesses
• Content Marketing (might be very linked to visuals and story making)
We offer a wide variety
of workshops:

34. In-house social media training
Communications Team
Future of Content Marketing.
Management team training
CEO Conference
Future of Content Marketing
Management team training

35. Amplifying your live events and activations

36. Our highly-trained Events & TV team
know just how to extend your TV
broadcast or Live Event to everyone
keen to follow & join in on social
media platforms.
Our experience working on some of
SAs top Live & TV productions means
we get it right every time.
W H A T W E D O

37. We offer Live Event Coverage for brands/production/event companies
looking to get the word out for their live event or project.
We extend the live event into the digital realm, through this we enable
brands to engage with their audience who cannot be at the event or who are
interested to participate from their lounges or workplaces.
We engage with audiences during an event whether it be a live TV
broadcast, concert, conference, exhibition or seminar.
We keep the digital audiences informed of what is happening on the ground
with live video clips, photography, interviews, tweets, instavids, Facebook
posts, streaming etc.
We do this pre-, during and post event and follow up with a closing report
that highlights how the engagement was during that period.

38. Joburg Arts Alive International Festival – 3 years
South African Film and television Awards – 2 years
Metro FM Awards – 3 years
South African Music Awards – 1 year
Cricket SA Awards – 2 years
TV: Scandal, Thebe Holiday Swap,
So You Think You Can Dance & more

39. 16 000 new fans in 11 days, 10 000 new fans in 1 night.
Our best post was shared 400+ times, reaching a record shattering 293,
248 fans & non fans
Trended globally, for the 3rd consecutive year
The Results for MMAs 2014

40. Our design studio is the heart of our creative business,
where our artistry comes to the fore through eye-
catching illustration, design and animation.
We’ll let our design speak for itself. As it should.
W H A T W E D O

47. Nicole Klassen
Managing Director
Email: nicole@soulproviders.co.za
Mobile: 082 552 7500
Office: 011 325 5816
Nosipho Ginindza
Head of Client Management & Projects
Email: nosipho@soulproviders.co.za
Mobile: 082 689 8261
Office: 011 325 5816

48. F R O M A F R I C A
W I T H L O V E
F u t u r e f o r w a r d . C u t t i n g - e d g e . C r o s s - c u l t u r a l

49. THANK YOU!