Boutique is a flower shop located in Dubai Mall that aims to provide high quality flowers and stand out from its competitors. It offers a variety of flowers like roses, jasmine, tulips, and sunflowers that are associated with different meanings and occasions. The target audience is people aged 15-60, especially educated, upper class individuals, romantic men, thankful students, and loving children. The website will help create more awareness and reach for the shop in a cost effective way. It will be financed through selling gift items like flower necklaces, tattoos, and cards for different occasions.

1. Sarah Eyad Kayyem @27358

2. Brief RecapA flower shop “Boutique”Dubai MallMarketObjectiveContact us: for more information, please visit our website:

3. Executive SummaryWelcome to a small project that aims at greatly twisting all of your five senses towards it! “captured audience”Welcome to a blossoming atmosphere that would provide you, our dear customers, with the request you crave for.

4. VisionImagine a world with a breath-taking aroma, an eye-striking view, and one that intimately brings people closer to each other.

5. MissionBoutique aims to stand out in front of its competitors; in which it promises to provide flower-lovers with the highest quality material they’ll need.

6. Situation AnalysisStrategic Place: Dubai MallIt relates every flower to a particular occasion.

7. RosesBeautifulSymbolizes love and fragrance“you still have the chance to fix the arguments you’re facing with your female partner … get her a rose and resolve the problem once and for all.” Valentine’s Day OR Anniversaries

8. JasmineSweet Fragrance

9. TulipsCup-ShapedAttracts Attention

10. SunflowersRich in proteinsBrightSunflower Oil

11. Evokes sense of refinement & innocence.Usually orchids ensembles occasions which carry meanings like: “Thank you! OR Congratulations!”Orchids

12. Wedding FlowersThere are no specific flowers that are required for weddings; however Boutique tends to combine flowers that are bright, natural, symbolizing, and tremendous by all means.

13. Target GroupMass Customization15-60Educated upper scaleRomantic menThankful studentsLoving children

14. Competitive ResearchNeighboring flower booths that might as well be located in Dubai Mall; this would, indeed, be considered as Boutique’s primary competitor. Retail flower shops, which might just offer flowers in half of the price Boutique offers. Garden Centers. Super Markets, which sells flowers in general.

15. S.W.O.T Analysis

16. Why go online?Create awarenessHigher reachCost and time efficientInteractivityopportunities

17. How will the website be financed?People; in return gift itemsFlower necklacesFlower tattoosOccasionscards

18. http://www.wix.com/sarahkayyem/Boutique2