Boutique presentation1
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Boutique is a flower shop located in Dubai Mall that aims to provide high quality flowers and stand out from its competitors. It offers a variety of flowers like roses, jasmine, tulips, and sunflowers that are associated with different meanings and occasions. The target audience is people aged 15-60, especially educated, upper class individuals, romantic men, thankful students, and loving children. The website will help create more awareness and reach for the shop in a cost effective way. It will be financed through selling gift items like flower necklaces, tattoos, and cards for different occasions.
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The document provides insights from surveying six different stores. The major insights are that businesses don't recognize the need for insights, and that immediate low-cost improvements could benefit customers and profits. Additionally, creativity and innovation are seen as mystical rather than mainstream.
Individual store insights found opportunities like improving branding, staff engagement, and connecting to local producers. A large retailer was critiqued for prioritizing profits over community impact. The airport was called out for its poor customer experience, high prices, and clinical environment. Overall, the document identifies hidden opportunities for innovation and putting people first across many businesses.
Insights doc
The document summarizes insights from surveying six different businesses. The major insight was that businesses don't recognize the need for insights and are missing opportunities for inexpensive improvements. Creativity and innovation are seen as mystical rather than mainstream. Each business summary identifies disconnects and hidden opportunities for the businesses to improve their customer experience and sales.
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Starbucks: Delivering customer service
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This document is a magazine for travel agents selling travel from home. It discusses strategies for agents to target luxury clients and sell luxury travel. Some of the key points covered include:
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Howard Schultz shares the story of how Starbucks built a company one cup at a time.
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Boutique presentation1
- 1. Sarah Eyad Kayyem @27358
- 2. Brief Recap A flower shop “Boutique” Dubai Mall Market Objective Contact us: for more information, please visit our website:
- 3. Executive Summary Welcome to a small project that aims at greatly twisting all of your five senses towards it! “captured audience” Welcome to a blossoming atmosphere that would provide you, our dear customers, with the request you crave for.
- 4. Vision Imagine a world with a breath-taking aroma, an eye-striking view, and one that intimately brings people closer to each other.
- 5. Mission Boutique aims to stand out in front of its competitors; in which it promises to provide flower-lovers with the highest quality material they’ll need.
- 6. Situation Analysis Strategic Place: Dubai Mall It relates every flower to a particular occasion.
- 7. Roses Beautiful Symbolizes love and fragrance “you still have the chance to fix the arguments you’re facing with your female partner … get her a rose and resolve the problem once and for all.” Valentine’s Day OR Anniversaries
- 9. Tulips Cup-Shaped Attracts Attention
- 10. Sunflowers Rich in proteins Bright Sunflower Oil
- 11. Evokes sense of refinement & innocence. Usually orchids ensembles occasions which carry meanings like: “Thank you! OR Congratulations!” Orchids
- 12. Wedding Flowers There are no specific flowers that are required for weddings; however Boutique tends to combine flowers that are bright, natural, symbolizing, and tremendous by all means.
- 13. Target Group Mass Customization 15-60 Educated upper scale Romantic men Thankful students Loving children
- 14. Competitive Research Neighboring flower booths that might as well be located in Dubai Mall; this would, indeed, be considered as Boutique’s primary competitor. Retail flower shops, which might just offer flowers in half of the price Boutique offers. Garden Centers. Super Markets, which sells flowers in general.
- 15. S.W.O.T Analysis
- 16. Why go online? Create awareness Higher reach Cost and time efficient Interactivity opportunities
- 17. How will the website be financed? People; in return gift items Flower necklaces Flower tattoos Occasions cards