The document describes the experiences of 4 individuals (Mohini, Rita, Aruna, and Nita) who sought help from an NLP consulting service. Mohini struggled with low self-confidence and self-criticism due to her weight issues. Through working on her limiting beliefs and self-talk, she lost weight, felt better about herself, and was more confident. Rita had experienced trauma 12 years prior and still felt dread and guilt, which she believed caused physical ailments. The consulting helped her identify and change her emotional response to the trauma memories, allowing her to move on. Aruna felt pulled in many directions and burned out trying to meet demands from her job, clients, husband, and child