This document discusses Nirma's product line, pricing strategy, distribution channels, and promotional activities. Nirma produces 30 kinds of detergent and soap products in blue and yellow, at premium and standard quality levels. It sells products across India through a principal distribution channel of 450 distributors and a parallel channel of 2000 distributors to achieve wide market reach. Nirma's iconic jingle promoting the product's effectiveness has been used for 42 years and relies on local newspaper and regional TV ads.

1. product
• Detergent and toilet soaps;
• Premium and standard quality;
• Blue detergent cake and yellow detergent pow
der;
• 30 kinds of products with different fragrances;
• Good valuable products.

2. PRICING STRATEGY
Detergent and toilet soaps;
Premium and standard quality;
Blue detergent cake and yellow detergent po
wder;
30 kinds of products with different
fragrances;
Good valuable products

3. price
• Nirma sells its soaps and detergent in all over
India.
• Its depot branches offices are in
Kalatalav, Mandaly , Moraiya
, dhank, Savli, Upleta, Viramgam etc.

4. PROMOTION
• NIRMA did not have a cost in its initial budget for advertising
• By the late 70’s as televisions slowly started to spread into rural
• India, so did the Nirma ad campaign, with its simple message
andcatchy jingle
• “Dudh si safedi NIRMA se aaye, Rangin kapda bhi khil khil
jaaye.Sabki pasand NIRMA”..the same jingle has been used since
the last42 years.
• Introduce bucket scheme to promote product hamper.
• Money back guarantee promotion scheme
• Relies more on advertisements in LOCALnewspapers &REGIONALTV
channelsAds in Magazines : Gruh sobha, Sarita, Maya etc…

5. NIRMA DISTRIBUTION STRATEGY
• Principal Channel(450
Distributors):• 1. Lowest cost system in
India
• 2. For Speedy distribution
• 3. Flexibility
Parallel Channel(2000
Distributors):1. Wider Market reach
2. Speedy marketintelligence
3. Competitive edge &
Better focus
4. Compliments principal
channel.