Differentiation Strategies used by Taj co. Pvt Ltd After 2007. The study mostly emphasizes on product differentiation. conducted by students of : National college of business administration and economics. 2014

1. Principles Of Management
Semester # 1, Spring 2014
Project:
Differentiation Strategies used by Taj co. Pvt Ltd After 2007
Presented To :
Sir Amjad Ghafoor
Presented by :
Hamza Iqbal 2141219
Mujahid Amin 2141239
Naeem Uddin 2141241
National College of Business Administration & economics
Lahore Metropolitan University (Proposed)

2. Introduction to Taj Company Ltd
Publishers of The Holy Quran And Islamic Literature
Logo of Taj Company Ltd

3. – Incorporated on May 14, 1929 as a Public Limited Company
– Until 1940’s Taj Company was one of the leading publishing house of
The World.
– In 1947 Taj Company lost of its landmark offices
• Taj office Mumbai
• Quran Manzil Dehli
– transferred its head office to Karachi
– Established branches in Dhaka (Bengal) and Rawalpindi in 1964.
– The founder of The company Sheikh Inayatullah died in december 1982.
– Taj Company was listed to the liquidation board for liquidation in 1990
– Sold to Taj Kutub Khana, Qissakhwani bazar, Peshawar in 2007.
– After establishing branches in Karachi, Lahore, Rawalpindi and Peshawar
Taj company targeted Middle East and Afghanistan.
– In 2012 established its international office in sharjah(U.A.E).
Brief History Of Taj Company Ltd

4. Introduction of The Project
• What is Differentiation strategy and what are
the 4 major differentiation strategies widely
used by companies
• Differentiation strategies used by Taj
Company.
• Suggestions

5. What is Differentiation Strategy?
• "The strategy an
organization follows when it
wants to be unique in its “
– set of actions taken to
produce goods or services
– that customers perceive as
being different
– in ways that are important to
them

6. Differentiation Strategies

7. Four Widely Used Market Differentiation Strategies
•User Experience
– based on an emotional bond
with the customer
– powerful and difficult to do
successfully
– fiercely loyal customers
•Customer Service
– Focus on superior customer
service
– more costly as compared to
others
– continuous advertising
•Technology
– provides sufficient value if
provided on correct time
– May become obsolete in no
time
•Product
– distinguishing a product or
service from others
– Customer willing to pay a
premium price

8. Use of Differentiation Strategies in Taj Company
•Taj Company started with
velvet covers and velvet
boxes of The Holy Quran
alongside its other products
•Product Differentiation

9. •Some of those were
designed as a mix of the
both that is gilded and
velvet binding
Use of Differentiation Strategies in Taj Company
•Product Differentiation

10. •Inner designs were also
improved with a touch of
Mughal miniature art.
Use of Differentiation Strategies in Taj Company
•Product Differentiation

11. Muattar (Perfumed) Books
•one of the innovations
which came out from
Taj Research Labs in
2009.
Use of Differentiation Strategies in Taj Company
•Product Differentiation
Please Smell the Provided Samples

12. distributors, wholesalers
and retailers are the direct
customers of Taj Company.
Use of Differentiation Strategies in Taj Company
•Customer Service
•Taj Company takes good
care of its customer with
fast, reliable and 24/7 active
supply chain.

13. •Social Marketing
•Facebook
•Twitter
•Online selling
•Online Webstore
www.tajcom.com
•alibaba.com
Use of Differentiation Strategies in Taj Company
•Technology

14. Suggestions
•Taj Company should take its differentiated products to international markets such
as Saudi arabia and African countries.
Taj Company should develop books other
than Quran. The same customer will be
entertained for these new books.
•Taj Company must also emphasize on low cost products. Low
price market can give the company a broad market and higher
sales.

15. Photo Session as on Saturday 5th April 2014

16. Thank You