Question 1 for A2 media coursework

1. In what ways does your Media product use, develop
or challenge forms and conventions of real media
products?

2. We used YouTube for our platform because our
target audience uses that the most for a social
media site, so I wanted my music video to
connect with the chosen target audience
straight away and to get our music video out
there.
As YouTube gets over a million
viewers online I thought it would be
a good platform to use and doing
research in the music industry, I
found out that YouTube is the most
popular platform to upload videos
daily and the viewers can easily
access it and share on other social
networks.

3. Use and develop-Music VideoLocation
Camera Angles Mise En Scene
Artist’s Image The location, Camera angles, Mise En Scene
and the Artist’s Image were the main
conventions I took from a real music video
because they are what a music video features.
For example the music videos at and
researched, for example One Direction ‘Live
While We’re Young’, they didn’t use just one
location, So I decided to do more than one to
show our genre the adventure our artist goes
on. I didn’t include dark locations in this music
video because the genre we choose is
Indie/Pop so they are interested in sunny/light
locations to show feeling and emotion through
the light setting.
The artist’s image was a convention
from a real music video because for
example the indie looking style to
match our genre, also the casual looks
and movement portrayed by the main
character.
The Mise En Scene was an important part of
the use and development because we
wanted everything to fit in to our genre, for
example the props needed to fit in with the
locations for example a guitar fitted with a
woodland scene because it conveyed the
same meaning which was a free and
calming atmosphere,
We used YouTube for our platform because our target
audience uses that the most for a social media site, so I
wanted my music video to connect with the chosen target
audience straight away and to get our music video out
there.The structure of our music video is
Narrative/Performance because of the
research I carried out, it showed that real
music videos that have the same genre
has mine used both structures to get the
audiences attention and that’s what I
wanted.

4. The Audience
As our main character is a typical
teenage girl and as the target
audience is pointed to that market, I
think the main character can be
related to the audience as they refer
to the artist as a ‘good girl/goddess’,
they can relate to this by the
conventions we have portrayed.
As for the technical conventions, I think the
editing was done well because the audience
can easily follow the music video and has and
ending that the audience can follow. As it
represents the convention of a pop music
industry because of the fast past editing when
the music is up beat but with out the slow
editing shots the whole music video could be
classed under Rock genre because it would be
fast paste editing al the way threw and we
didn’t want to convey that.
In my opinion I think my music video
has got a lot of conventions through
other real music videos, but I think it is
successful because of the
conventions that were made to
match the genre Indie/Pop, for
example the editing and the Mise En
Scene that follows the whole way
through.

5. Digi-Pak
There was a lot of conventions I Included in the back of the
digipak from real Digipaks. For example I kept the house style of
colours through out, like the example I am using did as well. I did
this because I wanted the audience to see the resemblance
between the digipak and the music video as well because the
main artist uses the main colour Blue throughout the music video,
for example her jeans and jumper. This creates synergy and makes
the digipak be connected to the music video.
There’s lots of conventions I didn’t include on the back of the digipak
I created, for example the digipaks I researched used neutral
backgrounds and they weren’t busy, but I wanted my to look busy so
the target audience could see the natural look I was trying to
convey, like you can see in the music video with the locations I
chose. I did a busy background for the song titles because I wanted
the white paper to stand out from the green and I chose the colour
green because of the natural surroundings we used in the video and
also to show the audience the free and calm feelings that nature
shows.