Nike vs tigerwoods
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This presentation explains the marketing strategy adopted by Nike with the famous Golf player Tigerwoods.
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This document compares the athletic brands Adidas and Nike. It provides background on their founding, with Nike founded in 1964 and Adidas in 1948. It describes their logos, with Nike's swoosh created in 1971 and Adidas' three stripes registered in 1949. Both companies have expanded their brands through acquisitions and partnerships. While Adidas focuses on sponsoring major events, Nike aggressively sponsors popular athletes. The document concludes with a 2018 survey showing Generation Z respondents preferring Adidas over Nike both in person and on social media.
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Nike has become a global sports marketing powerhouse through strategic international expansion, large endorsement deals with top athletes worldwide, and event sponsorships. The document outlines Nike's history from its founding in the 1960s to its current global presence, including establishing factories and distribution centers internationally in the 1970s-1980s. It also details Nike's numerous high-profile athlete endorsement contracts across many sports and countries. The document argues that Nike's global success is due to superior marketing, brand recognition, quality products, and recognizing international business opportunities.
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American businessman Phil Knight co-founded Blue Ribbon Sports (later renamed Nike) in 1964 after discovering high-quality, low-cost running shoes on a trip to Japan. He partnered with his former track coach Bill Bowerman and they began selling Onitsuka Tiger shoes out of the trunk of Knight's car. In 1971, Knight renamed the company Nike and hired a student to design the iconic swoosh logo. Nike debuted its own line of shoes in 1972 and became a hugely successful brand with innovations like the Waffle sole designed by Bowerman. Knight has donated over $500 million to the University of Oregon and other philanthropic causes.
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Phil Knight founded Blue Ribbon Sports in 1964 with his former track coach Bill Bowerman to sell running shoes out of the back of his mini van. Blue Ribbon Sports became Nike Corporation in 1976 and grew to be one of the largest shoe and clothing companies in the world, hitting $6.5 billion in revenue by 1996. Although Knight was criticized for labor practices in some overseas factories, he worked to improve regulations and Nike became known for major endorsement deals with star athletes like Michael Jordan, Tiger Woods, and Kobe Bryant. Knight retired as Nike's CEO in 2004 but remains chairman and owns 20% of the company, demonstrating his success as an entrepreneur.
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Nike was founded in 1964 as Blue Ribbon Sports and is now a multinational corporation headquartered near Portland, Oregon. It is the world's largest athletic footwear and apparel company, known for its "Just Do It" slogan and Swoosh logo. Nike sponsors many elite athletes and sports teams around the world and pioneered a "pyramid of influence" marketing strategy. While it dominates the athletic footwear market globally, Nike faces intense competition and risks associated with changing consumer tastes, economic climates in overseas markets, and controversies related to sponsored athletes.
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Philip Knight founded Blue Ribbon Sports in 1964 along with his coach Bill Bowerman to be the distributor for Onitsuka Tiger running shoes. The company was later renamed Nike and became the largest athletic shoe and apparel company in the world. Knight grew up in Portland, Oregon and ran track at the University of Oregon before getting an MBA from Stanford. He secured the rights to distribute Tiger shoes in the western US after visiting Onitsuka in Japan. Blue Ribbon Sports opened its first store in 1966 and was renamed Nike in 1971. The company pioneered new shoe technologies like the Nike Air cushioning and now designs and markets products for many sports worldwide.
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Philip Knight co-founded Blue Ribbon Sports in 1964 which he ran out of his car trunk, selling sneakers. In 1971, he changed the name to Nike. Knight studied accounting and attended business school, then built Nike into a massive success through his management and seizing opportunities, though he faced criticism over Asian factory working conditions.
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Phil Knight founded Blue Ribbon Sports in 1964, which later became Nike Corporation in 1996. Starting with a distribution deal in Japan, Knight and his former track coach Bill Bowerman grew the company into one of the largest shoe and clothing companies in the world. While criticized for labor practices, Knight ensured better regulations in Nike factories. Knight retired as CEO in 2004 but remains chairman, and has become one of the richest Americans through his ownership of 20% of Nike's stock.
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American businessman Phil Knight co-founded Blue Ribbon Sports (later renamed Nike) in 1964 after discovering high-quality, low-cost running shoes on a trip to Japan. He partnered with his former track coach Bill Bowerman and they began selling Onitsuka Tiger shoes out of the trunk of Knight's car. In 1971, Knight renamed the company Nike and hired a student to design the iconic swoosh logo. Nike debuted its own line of shoes in 1972 and became a hugely successful brand with innovations like the Waffle sole designed by Bowerman. Knight has donated over $500 million to the University of Oregon and other philanthropic causes.
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Phil Knight founded Blue Ribbon Sports in 1964 with his former track coach Bill Bowerman to sell running shoes out of the back of his mini van. Blue Ribbon Sports became Nike Corporation in 1976 and grew to be one of the largest shoe and clothing companies in the world, hitting $6.5 billion in revenue by 1996. Although Knight was criticized for labor practices in some overseas factories, he worked to improve regulations and Nike became known for major endorsement deals with star athletes like Michael Jordan, Tiger Woods, and Kobe Bryant. Knight retired as Nike's CEO in 2004 but remains chairman and owns 20% of the company, demonstrating his success as an entrepreneur.
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Nike was founded in 1964 as Blue Ribbon Sports and is now a multinational corporation headquartered near Portland, Oregon. It is the world's largest athletic footwear and apparel company, known for its "Just Do It" slogan and Swoosh logo. Nike sponsors many elite athletes and sports teams around the world and pioneered a "pyramid of influence" marketing strategy. While it dominates the athletic footwear market globally, Nike faces intense competition and risks associated with changing consumer tastes, economic climates in overseas markets, and controversies related to sponsored athletes.
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Philip Knight founded Blue Ribbon Sports in 1964 along with his coach Bill Bowerman to be the distributor for Onitsuka Tiger running shoes. The company was later renamed Nike and became the largest athletic shoe and apparel company in the world. Knight grew up in Portland, Oregon and ran track at the University of Oregon before getting an MBA from Stanford. He secured the rights to distribute Tiger shoes in the western US after visiting Onitsuka in Japan. Blue Ribbon Sports opened its first store in 1966 and was renamed Nike in 1971. The company pioneered new shoe technologies like the Nike Air cushioning and now designs and markets products for many sports worldwide.
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Philip Knight co-founded Blue Ribbon Sports in 1964 which he ran out of his car trunk, selling sneakers. In 1971, he changed the name to Nike. Knight studied accounting and attended business school, then built Nike into a massive success through his management and seizing opportunities, though he faced criticism over Asian factory working conditions.
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Phil Knight founded Blue Ribbon Sports in 1964, which later became Nike Corporation in 1996. Starting with a distribution deal in Japan, Knight and his former track coach Bill Bowerman grew the company into one of the largest shoe and clothing companies in the world. While criticized for labor practices, Knight ensured better regulations in Nike factories. Knight retired as CEO in 2004 but remains chairman, and has become one of the richest Americans through his ownership of 20% of Nike's stock.
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- 2. NIKE •Nike, Inc is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. •It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. •The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.
- 3. NIKE’S MARKETING STRATEGY •Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. •Nike pays top athletes in many sports to use their products and promote and advertise their technology and design.
- 4. TIGERWOODS •Eldrick Tont "Tiger" Woods (born December 30, 1975) is an American professional golfer whose achievements to date rank him among the most successful golfers of all time. •Currently the World No. 1, he has been one of the highest-paid athletes in the world for several years according to Forbes.
- 5. NIKE & TIGERWOODS In 1996, Tiger signs his first deal with Nike . Not only was Woods to become the highest-paid black golfer in the history of the sport, but Nike was also taking a huge risk with signing a 19-year old to a $40 million, 5-year contract. 2001 – Tiger’s First Contract Extension – Woods quickly became the highestpaid golfer on the planet by signing a massive 5-year, $100 million contract extension in 2001. 2006 – The Second Contract Extension – Success for Tiger – and Nike – continued into 2006 when the golfer was offered and signed another extension with the company for 7 years.
- 6. In 2009. a cheating scandal unfolded and it pointed the involvement of TIGERWOODS.Those sponsors that were attracted to him because of his good-guy, family image dropped him – including Accenture, ATT, Gatorade, Gillette, Golf Digest, and Tag Heuer. Sports-related sponsors such as Nike and Electronic Arts stood behind him even as he fell from number 1 in the world to number 52. Their focus is, and always has been, on Tiger the golf star.
- 7. NIKE’S STRATEGY WITH TIGERWOODS •Nike created the now famous commercial of a apologetic Tiger listening to the sage advice of his father, Earl Woods, talking from the grave. Unlike other sponsors, Nike supported Tigerwoods in his crisis and helped to recover his image. •In 2013, Tiger Woods finalized a new sponsorship contract extension with Nike Golf. By inking a new deal with the company, Tiger is showing his own loyalty to a brand that has paid him millions of dollars over his incredible career.